Executive Summary

Question 1

Was sollte in das erste Drittel des Ex. Sum. ?

Answer 1

1 Introduction

a. Company ownership
b. Start up summary
c. financial requirement of business
e. service description
f. competitive comparison

Question 2

Was sollte in das zweite Drittel des Ex. Sum. ?

Answer 2

2. Market analysis summary
   a. Competition
   b. Target group
   c. Market developement
   d. Marketing strategy

Question 3

Was sollte in den Schlussteil des Ex. Sum. ?

Answer 3

3. Financial summary/ sales forecast
   a. Break Even Point
   b. Return on equity
   c. Net income
   d. Expenses

Question 4

Bsp Formulierungen für Teil 1.

Answer 4

a)… is a privatly held corporation. the xxx founders share ownership

b) The… business is a start-up being developed by… entrepreneureship team.
c) The objective of… is…
d) The project will require an initial investment of … to begin operations. The initial investment will provide

Question 5

Bsp Formulierungen für Teil 2

Answer 5

a) There are competitors… but none of them offers….
b) Our main target group is…/The target audience is…
c) The… own market research shows..
d) The… marketing strategy will be based on…