Exam Two - CAS 100A

Question 1

Persuasion

Answer 1

A type of communication where the speaker explains her opinions to those who don’t agree with her

Question 2

The goal of persuasive speech

Answer 2

Convincing the audience to believe/agree in the speaker’s belief and motivating the audience to take personal action after the speech

Question 3

Five canons of rhetoric

Answer 3

Invention, arrangement, style, memory, and delivery

Question 4

Induction

Answer 4

The rational process through which our minds form beliefs about such things from the evidence provided by our experiences with them

Question 5

Deduction

Answer 5

The process through which we form beliefs and conclusions about events in the world by drawing inferences about them from the evidence given by our senses and prior experiences

Question 6

Warrant

Answer 6

A general rule, natural law, logical principle, or moral belief that justifies moving from the evidence to the claim

Question 7

Suffiency

Answer 7

The number of examples or sample size that warrants the inference

Question 8

Accuracy

Answer 8

The example or narrative that is truthful

Question 9

Representativeness

Answer 9

The examples or statistics are typical of the general class or group identified in the claim

Question 10

Inductive arguments

Answer 10

Involves reason from particular facts to a general, factual conclusion

Question 11

Deductive arguments

Answer 11

Involves the structure of deductive arguments, using logic for claims of fact, value, and policy - movement from a specific fact about something through a general principle to a specific conclusion about that thing

Question 12

Circular argument

Answer 12

The claim that restates what is already given in the supporting material just in different terms

Question 13

Red herring

Answer 13

The claim that is not relevant to the issue under discussion and serves to distract the audience from that issue

Question 14

Straw person

Answer 14

A speaker sets up a weak opposing argument then refutes it as a way of making her claim appear stronger

Question 15

Ad hominem

Answer 15

Occurs when a person tries to rebut another’s argument by using a personal attack on the other’s integrity, intelligence, patriotism, etc. rather than by addressing the argument itself

Question 16

Slippery slope

Answer 16

Consists in rejecting a proposed action on the grounds that once the action is taken it will inevitably lead to an undesirable result which will then lead to another until finally the worse possible situation will result without proof that the progression is anywhere close too inevitable

Question 17

Goal of motivation

Answer 17

Induce the audience to take direct action themselves in order to address the problem on a personal level

Question 18

Maslow’s hierarchy of needs

Answer 18

Basic physiological needs, physical safety, social needs, self-esteem, self-actualization

Question 19

Monroe’s motivated sequence

Answer 19

Attention, need, satisfaction, visualization, action, style

Question 20

Ceremony

Answer 20

Involves a formal action or set of actions that have been established by social custom, law, or religious doctrine

Question 21

Celebration

Answer 21

Involves an event that includes honoring, praising, solemnizing, or commemorating persons or events

Question 22

Welcome speech

Answer 22

Positive, upbeat

Inspire the audience

Question 23

Introduction speech

Answer 23

Makes the person feel welcome
Informs the audience about her background
Helps establish her ethos

Question 24

Receiving an award

Answer 24

Express gratitude for the honor

Recognize the ideals the award represents and the importance of your receiving it

Question 25

The toast

Answer 25

Pays brief tribute to the person being toasted

Expression of congratulations, respect, and acknowledgment

Question 26

The roast

Answer 26

Humorous tribute

Question 27

The testimonial

Answer 27

Highlights someone’s achievements, accomplishments, and character
Praise the person in terms of values the audience shares

Question 28

Presenting an award

Answer 28

Honor the person receiving the award
Convey significance/meaning of the award
Show why the recipient is worthy

Question 29

The commencement address

Answer 29

Acknowledge and celebrate the achievements
Inspire and challenge the audience
Give advice/provide guidance

Question 30

Eulogy

Answer 30

Speech of praise

Provide comfort and consolation

Question 31

Dedication

Answer 31

Praise virtues/accomplishments

Acknowledges and describes activities

Question 32

Commemoration

Answer 32

Reminds the audience of the importance of the event

Question 33

Farewell speech

Answer 33

Express gratitude

Also can be used for recognition, humor, serious purpose, educate, and challenge the audience

Question 34

False dilemma

Answer 34

Forces a choice between two alternatives when other choices exist - also called either/or

Question 35

False authority

Answer 35

When someone talks about a topic but is not an authority on the topic or when you use a source that is biased