Exam Study Flashcards
What are the two types of statistics?
Descriptive
= summarise the data collected from the sample
Inferential
= generalize from the sample to the population
Describe the Authority Approach:
seeking knowledge from sources thought to be reliable and valid
Describe the Analogy Approach:
the analogy between a new event and a more familiar event
Describe the Rule Approach:
establishing rules or laws that cover different observations
Describe the Empirical Approach:
testing ideas against actual events
What are the 4 Goals of Science?
Description, Explanation, Prediction, Control
What is the Floor effect?
when the task is so hard, that all scores are very low
What is the Ceiling effect?
when the task is so easy, that all scores are very high
Describe what a True-experiment and a Quasi-experiment are?
True-experiment
= manipulated variable (prediction and explanation)
Quasi-experiment
= subject variable ( ONLY prediction)
What is a Numerical variable?
anything with numbers
age and response time
What is a Categorical variable?
allocates things into categories
order or unordered
What is a Nominal variable?
categorizes without ordering
e.g. - gender
What is an Ordinal variable?
categorizes with ordering
e.g. - military rank
What is an Interval variable?
categorizes and orders with an equal distance between each category
What is a Ratio variable?
categorizes, orders and establishes equal units, and has a true zero point
What are Demand Characteristics?
cues in a situation that people interpret as demands for a particular behavior
What is the main effect and the interaction effect?
Main Effect
= effect of one IV on the DV
Interaction Effect
= effect of one IV on the DV, while taking other IV’s into account
Describe the One-tailed test and the Two-tailed test?
One-tailed test
= critical area of distribution is one-sided
Two-tailed test
= critical area of distribution is two-sided
What is the Central Limit Theorem?
when independent random variables are added, their properly normalized sum tends towards a normal distribution
Describe Type-I Error:
rejecting the null hypothesis when it’s true
Describe Type-II Error:
retaining the null hypothesis when it’s false
What is a One-Sample T-test and a Two-Sample T-test?
One-Sample T-test
= used to determine whether or not there is a difference between the unknown population mean and a specific value
Two-Sample T-test
= used to test whether the unknown population means of two groups are equal or not
What are Qualitative and Quantitative research?
Qualitative
= results described by interviews and observations
Quantitative
= results described by statistics
What is Exploratory and Confirmatory research?
Exploratory research
= describing and explaining (inductive)
Confirmatory research
= predicting and controlling (deductive)
Describe the Mean, Median, Mode, Range and Standard Deviation:
Mean = middle score of data set
Median = ‘actual’ middle of data set
Mode = most common score of the data set
Range = difference between largest and smallest
Standard Deviation = calculation of data spread based on how far each score is from the mean of the sample
What are the Null and Alternative hypotheses?
Null Hypothesis
= no real difference between DV of the conditions
(no relationship)
Alternative Hypothesis
= real difference between DV of the conditions (relationship)
Describe Multiple Regression:
using more than one predictable variable
What is a Controlled Experimental study?
experimenter directly controls changes in IV to observe how DV changes
What is a correlational study?
no direct control & relies on associations that already exist
Describe Ontology and Epistemology:
Ontology
= relativism, peoples realities depend on their perception
Epistemology
= social constructionism, knowledge being generated in attempts to explain the human world
What are the different structures of one-on-one interviews?
Structured
= closed questions
Unstructured
= just having a research topic in mind
Semi-Structured
= open-ended questions
Describe the de Visser and Smith study:
did a case study (one participant) and made notes on their transcript, clustered the potential themes, and entirely focused on what can be learnt from them
What are Focus groups?
an informal discussion among selected individuals about specific topics
Describe the Lyons and Williot study:
had 8 focus groups which allowed for interactions
- the meanings reproduced in talk (open-ended questions) in which they transcribed, read twice, and did a detailed analysis
- provided insight into how alcohol actively performs gender