Exam Study Flashcards
describe what Salience, Priming, and Accessibility are:
Salience = what is being judged Priming = the situation Accessibility = person that is judging
What is a Schema?
mental structures that humans use to organize knowledge and guide cognitive processes
What do internal and external attributions relate to?
Internal = perceiver / actor External = target / situation
What is the Correspondent Inference Theory?
making a link between a motive and behaviour
someone behaving friendly, therefore you think they are a friendly person
What is a prototype?
the best cognitive representation of something within a certain category
Describe what the Augmenting principle and the Discounting principle are:
Augmenting
= role of a potential cause is enhanced by the presence of other inhibiting factors
Discounting
= any one factor is discounted as a function of the presence of other potential causes
What is the Self-Discrepancy theory?
The Ought self and the Ideal Self: the person that you believe you are and who you would like to be, respectively
What is the Self-Complexity theory?
people have multiple distinct selves
What is the Social Identity theory?
a person’s social identity behaviour is determined by the character and motivations of the person as an individual
What is the Self-Evaluation Maintenance theory?
when two people in a relationship each aim to keep themselves feeling good psychologically through comparison to the other person
What is Fazio’s MODE model?
Motivation and Opportunity as DEterminants of the attitude-behavior relationship
What are the stages of the Message Learning approach?
Persuasive message Attention to message Comprehension of message Acceptance of message Attitude change
Describe the ‘Sleeper Effect’:
when someone originally discounts a message, but then it becomes more persuasive over time
What is the Self-Perception theory?
drawing logical inferences from observations of our own behavior
Describe Cognitive Dissonance:
a feeling of cognitive discomfort caused by differing attitudes, etc
What is Attitude Innoculation?
a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position