Exam Skills Terminology

Question 1

Connotation

Answer 1

Your own personal thoughts and what you believe about a symbol or text/pictures

Question 2

Denotation

Answer 2

Just identifying the contents of a symbol or text/pictures

Question 3

4 Key Concepts

Answer 3

Form/Media Language
Audience
Institition
Representation

Question 4

Demographics

Answer 4

Measurable characteristics of media consumers such as age, gender, race, education and income level.

Question 5

Psychographics

Answer 5

Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles.

Question 6

Mass Audience

Answer 6

Very large audiences/large age groups

Question 7

Niche Audience

Answer 7

Very small/narrow group or aimed for a specific group of people

Question 8

Maslow

Answer 8

Created Maslow’s Hierarchy of Needs

Question 9

The 5 Needs

Answer 9

Aspirational Needs, Love Needs, Esteem Needs, Safety Needs and Psychological Needs

Question 10

Hypodermic Syringe Theory

Answer 10

The persons/audiences accept new ideas without question, suggests that the audiences are passive

Question 11

The 2 types of classification for programmes

Answer 11

High-Brow and Low-Brow

Question 12

The Two Step Flow

Answer 12

an institution creates media that can be injected through adverts or by paying role models to use the media the want to try and persuade the audiences to use

Question 13

The uses and gratifications mode’s 4 purposes

Answer 13

Surveillance, Personal Identity, Diversion and Personal Relationships

Question 14

Vladimir Propp

Answer 14

came up with the Narrative Theory

Question 15

The 4 types of narrative patterns

Answer 15

Linear Pattern, Non-Linear Pattern, Multistrand Narrative and Documentary Narrative