Exam Revision Flashcards
What is meant by “perfect information”?
Perfect information is where a future outcome can be predicted with COMPLETE accuracy
“The information can predict perfectly whether… or not”
What is the maximum that a firm should pay for perfect information?
Step 1 - calculate the expected value for the 3 products
Step 2 - With perfect information we will choose the product with the highest level of sales. Calculate the expected value at the highest level of sales for the 3 products.
The difference is the maximum a firm should pay for the perfect information. i.e. if the costs of collecting it don’t exceed
What are the building blocks? (performance measurements)
Framework to improve performance measures of SERVICE businesses
What 3 concepts should performance be measured on?
building blocks
- Identifying the dimensions to be measured
- Setting standards
- Rewarding staff for achieving their performance targets
What are the 6 categories of Dimensions? (building block step 1)
(Results) - Financial performance - Competitive performance (Determinants) - Quality of service - Flexibility - Resource utilisation - Innovation
How do dimensions lead to improved results?
Controlling and improving performance of the DETERMINANTS will lead to improved results
When setting standards (part 2)
What properties should the standards/targets possess?
- Ownership
- Achievable
- Fair & equitable
When rewarding staff for achieving their performance targets (part 3)
What properties should the reward schemes possess?
- Clear - staff about the goals they are working towards
- Controllable - related to areas that they can control
- Motivating
What are the limitations of expected values?
- The probabilities are usually very subjective
- The actions of others could seriously undermine the accuracy of the data
- Used to support a RISK NEUTRAL attitude, not risk adverse or risk seeker
- More useful to refer to outcomes that occur many times over (based on historical rather than probability)
What is full cost plus pricing?
A method of determining the sales price
Calculate the full cost of the product and add a percentage mark up for profit
All fixed costs are included in the profit (e.g. fixed overheads - more profit maximising)
What is marginal cost plus pricing?
Calculate the marginal cost of production and add a profit margin
Fixed overheads are not included
What is the problem with cost plus pricing? (both methods)
They both fail to recognise that there will be a profit maximising combination of price and demand
They pay little attention to demand conditions and competitor prices
What is the high-low method?
Highest cost - lowest cost /
Highest units - lowest units
Finds the VC
Then to find FC:
high cost - VC(high units)
When is profit maximised?
When MC = MR
How is the optimum number of units calculated? and the optimum selling price?
Y = a + bx
b = change in price/ change in demand a = selling price when demand is 0 - i.e. selling price - (demand/ fall in demand)
optimum units = a - 2bx
When MR = MC
MR = a - 2bx
optimum price = a - bx