EXAM REVIEWER Flashcards
The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
media
The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
literacy
The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies necessary to engage with traditional media and new technologies.
media literacy
A broad term that covers
processed data, knowledge
derived from study, experience, instruction, signals or symbols.
information
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
information literacy
The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.
technology literacy
The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
media information literacy
5 c’s in 21st century skills:
creativity collaboration critical thinking connection and communication
This involves the process of transmitting and delivering information to an intended audience for
whatever purpose it may be such as forming relationships, exchanging meanings, making
transactions, influencing choices, stimulating aesthetic appeal, and more importantly, for
creating and producing ideas.
communication
_____ such as print, broadcast, and online have an impact on how people communicate
nowadays.
media
is like the point of reference from where or from whom the message is crafted.
source
the heart of the communication process that connects the
source to the audience.
message
is the tool used to deliver the message from the source to the receiver
channel or medium
is designed to reach large audience with the aid of technology.
mass media
refers to the people who will decode the message. Ideally, the way the source
understood the message should be the same way the receiver will interpret the content.
receivers
refers to the unwanted yet unavoidable element in communication flow.
noise
technical glitches in the equipment
physical noise
concerns the functional systems of the sender or the receiver.
physiological
a two-way process that reinforces that message needs to be deconstructed if there is a
greater noise or disturbance to lessen ambiguity.
shannon and weaver model
explains the circular
process in which the roles of being a source and a receiver can
be interchanged and done simultaneously with the help of
feedback mechanism.
charles osgood’s model
emphasized on the shared experiences and understanding between
the sender and receiver. If there is less commonality, there is a possibility that both will
experience difficulty in communication.
Schramm’s model
according to UNESCO, one’s cognitive ability to process information using written materials in
various context.
literacy
refers to one’s ability to search, access, consolidate, utilize, and create
relevant information for varying purpose.
information literacy
focuses on how a person identifies the roles and functions of media
institutions, how he scrutinizes the content and even various information providers, and how
he makes use of media in a responsible, ethical manner.
media literacy