EXAM REVIEWER Flashcards
The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc.
media
The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts.
literacy
The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies necessary to engage with traditional media and new technologies.
media literacy
A broad term that covers
processed data, knowledge
derived from study, experience, instruction, signals or symbols.
information
The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
information literacy
The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools.
technology literacy
The essential skills and competencies that allow
individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
media information literacy
5 c’s in 21st century skills:
creativity collaboration critical thinking connection and communication
This involves the process of transmitting and delivering information to an intended audience for
whatever purpose it may be such as forming relationships, exchanging meanings, making
transactions, influencing choices, stimulating aesthetic appeal, and more importantly, for
creating and producing ideas.
communication
_____ such as print, broadcast, and online have an impact on how people communicate
nowadays.
media
is like the point of reference from where or from whom the message is crafted.
source
the heart of the communication process that connects the
source to the audience.
message
is the tool used to deliver the message from the source to the receiver
channel or medium
is designed to reach large audience with the aid of technology.
mass media
refers to the people who will decode the message. Ideally, the way the source
understood the message should be the same way the receiver will interpret the content.
receivers
refers to the unwanted yet unavoidable element in communication flow.
noise
technical glitches in the equipment
physical noise
concerns the functional systems of the sender or the receiver.
physiological
a two-way process that reinforces that message needs to be deconstructed if there is a
greater noise or disturbance to lessen ambiguity.
shannon and weaver model
explains the circular
process in which the roles of being a source and a receiver can
be interchanged and done simultaneously with the help of
feedback mechanism.
charles osgood’s model
emphasized on the shared experiences and understanding between
the sender and receiver. If there is less commonality, there is a possibility that both will
experience difficulty in communication.
Schramm’s model
according to UNESCO, one’s cognitive ability to process information using written materials in
various context.
literacy
refers to one’s ability to search, access, consolidate, utilize, and create
relevant information for varying purpose.
information literacy
focuses on how a person identifies the roles and functions of media
institutions, how he scrutinizes the content and even various information providers, and how
he makes use of media in a responsible, ethical manner.
media literacy
refers to skills on the effective usage of technology including hardware
and software to communicate, manipulate, store and access information.
technology literacy
is a set of integrated skills, attitudes, competencies that
empower citizens to communicate and understand information for democratic discourse, and
to evaluate, produce and use all of these resources in an effective, competent and ethical way
media and information literacy
Media and Information Literacy is essential to:
avoid making biased and sweeping statements
make informed decisions
Media and Information Literacy is essential to:
not everything you find on the net are accurate and reliable.
learn about the world around them
Media and Information Literacy is essential to:
connecting to people to promote pluralism or a belief that each person is unique that promotes diversity.
build a sense of community
Media and Information Literacy is essential to:
take an active role for self-expression and exercising freedom of expression.
maintain public discourse
Media and Information Literacy is essential to:
current workplace demands more complex skills like how to find relevant information and how to communicate ideas such using ICT.
engage in lifelong learning
s a product of poor attitude towards learning. Not only students but also
professional ones even tend to ____ for a number of reasons like pressure, lack of
skills, or even misconception on how to avoid this issue.
plagiarism
a form of harassment in the digital world
cyberbullying
statements that may seem believable and worthy of
your attention when in fact it is meant to deceive or hide the truth to the audience.
propaganda
using sugar-coated positive
statement that has no bearing in the message
glittering generalities
which promotes the idea
that if you want to feel sense of belongingness
bandwagon
only a partial
information is revealed to the consumers
half-truth or card-stacking
people may seem
likeable or influential like celebrities or professional ones but apparently they do not
have enough knowledge and background to make conclusive judgment
appeal to authority
This era is described to occur before the 1700’s or the boom of the industrial age
Pre-industrial Age
this period
is also known as the prehistoric age, as most of the media used to record information dates
back to ancient civilizations
Pre-industrial Age