Exam Questions Flashcards
Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR).
Which Of The Following Actions Might Improve Charlie’s ECTR?
- Including keywords in his ad text
- Decreasing the bid for the ad
- Improving the speed of his website
- Cloning the ad multiple times
Including keywords in his ad text
Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
- Google Ads will automatically create ad messaging based on the campaign type she chooses.
- The campaign type chosen will determine where her ads appear and the format of those ads.
- Certain campaign types will only serve ads during particular times of the day and week.
- Different campaign types have different minimum and maximum budget requirements.
The campaign type chosen will determine where her ads appear and the format of those ads.
Barbara’s Boss Has Asked Her To Use Google Ads To Reach As Many Users Searching As Possible For Terms Around The Services Their Business Offers. Which Keyword Match Type Would Help Barbara Reach The Most Search Queries That Potential Clients Are Using?
- Exact
- Broad
- Broad-match modifier
- Phrase
Broad
Layla Is Learning About The Benefits Of Using Search Ad Extensions And Has Come To Know That They Can Help To Increase User Engagement.
What Are Two Other Benefits That Search Ad Extensions Can Contribute To Performance? (Choose Two.)
- Dynamic video insertion
- More qualified leads
- Faster loading landing pages
- Better ad quality
- Attractive video assets
- More qualified leads
- Better ad quality
Jacob’s Physical Toy Store Relies On Offline Metrics, Such As Store Visits And In-Store Sales. He’s Heard That Specialized Campaign Types Can Help Him Meet These Kinds Of Goals.Which Campaign Type Can Help Jacob Achieve His Offline Business Objectives?
- Display
- Video
- Local
- Discovery
Local
Francis Tries To Explain To His Boss The Benefits Of Using Automated Bidding.
Match These Aspects Of Automated Bidding With The Benefits They Serve.
- Auction-time bidding
- Depth of signals used and cross analysis
- Machine learning
- Time saved
- Tailors bids to each user’s unique context, using relevant signals present at auction time
- Alleviates the strain on marketing resources by automating more manual tasks
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Algorithmically helps set the appropriate bid for each and every auction
- Tailors bids to each user’s unique context, using relevant signals present at auction time
- Integrates a large variety of signals and considers new ones to evaluate user intent
- Algorithmically helps set the appropriate bid for each and every auction
- Alleviates the strain on marketing resources by automating more manual tasks
Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.
Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur from start to finish.
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
- Tim searches for “best skateboards”.
- Tim scans the search results.
- Tim launches a Google Search ad.
- Tim browses different skateboards on the website he navigated to.
- Tim makes a purchase from the website he navigated to.
Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign.
In what way will a Display campaign achieve Ingrid’s marketing goal?
- Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
- Her ads will appear above and below search results when people search for related keywords.
- A video summary of her product line will be automatically generated by the system and placed on YouTube.
- Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions.
Every Ad Contains A URL Displaying Your Website Address. You Can Add Two Optional Path Fields To The Display URL In A Text Ad. What’s An Advantage Of Using These Optional Path Fields?
- To give users an idea of the content they’ll see upon clicking the ad
- To give users more options over which landing page they want to navigate to
- To match an appropriate landing page with the search term that triggered the ad
- To allow the Google Ads system to anticipate what content is present on the landing page
To give users an idea of the content they’ll see upon clicking the ad
Mary Has Been Familiarizing Herself With The Different Ad Components Of A Text Ad. Match The Following Text Ad Component Descriptions With The Components They Describe.
- Users often will often notice this first
- Allows advertisers to provide details about their product or service
- Takes users to a specific page of a website
- Gives users an idea of where they’ll go if they click the ad
- Description
- Display URL
- Final URL
- Headline
- Description
- Display URL
- Final URL
- Headline
Yuto Owns A Souvenir Shop In Tokyo. He Wants To Reach English Speaking Tourists In His City During Certain Hours Of The Day. Which Three Areas Of His Search Campaign Does Yuto Need To Adjust To Achieve This Goal? (Choose Three.)
- Ad scheduling
- Network settings
- Location targeting
- Shared budgets
- Language targeting
- Ad scheduling
- Location targeting
- Language targeting
Brian Manages His Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What’s Brian’s Optimization Score Based Upon?
- Testing and reporting on the speed of Brian’s websites
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
- Key aspects of his campaigns, including statistics, settings, and industry trends
Key aspects of his campaigns, including statistics, settings, and industry trends
Jerry Understands That Expected Click-Through Rate Is One Of Three Main Factors That Determine The Quality Score Of An Ad. What Are The Two Other Main Factors That Jerry Should Focus On To Improve The Quality Score Of His Ads? (Choose Two.)
- Ad relevance
- Conversion rate
- Bid amount
- Ad dimensions
- Ad landing page experience
- Ad relevance
- Ad landing page experience
Which Of The Following Goals Can You Achieve For Your Marketing Campaign By Using Automated Bidding?
- Choose what time of day your ads will appear.
- Target specific devices exclusively.
- Reach the right user with the right message at the right time.
- Control the cost of each click.
Reach the right user with the right message at the right time.
Mario Owns A Store That Sells Skateboard Equipment. Mario Understands That People Are Most Likely To Notice His Headline Text In A Text Ad. What Should Mario Include In His Headline?
- A phone number where customers can contact him
- Messaging that includes “Click Here!”
- The physical address of his store
- At least one of his keywords
At least one of his keywords
Michelle Recently Launched A New Product Called **Wonder Boots**. The Brand Has Already Become Well-Known In Her Industry. She Wants To Attract More Traffic Via Google Ads But Only For Searches That Are Solely For Her Product Name (**Wonder Boots**). Which Keyword Match Type Should Michelle Use To Attract Traffic Strictly For Searches For The **Wonder Boots** Product Name?
- Phrase match
- Broad-match modifier
- Exact match
- Broad match
Exact match
Clara Is An Advertising Director Who’s Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
To identify opportunities to improve campaign performance
Linda Recognizes That A Google Search Campaign Could Bring Significant Value To Her ECommerce Business. Which Two Solutions Can Linda Achieve Via A Google Search Campaign? (Choose Two.)
- A video can present a summary of her products to people showing an interest in her business.
- She has the option to show users a photo of each of her products along with titles, prices, her shop name, and more.
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can catch the interest of people while they’re engaged with a mobile app.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
- Her business can show up on search results when businesses similar to hers are showing up.
- Her business can have a presence at the exact moment someone is searching for the kinds of products she offers.
Rina Has Heard The Term Quality Score Mentioned Before And Is Interested To Learn What It Actually Is. Which Statement Describes Quality Score?
- It’s a metric that scores the quality of traffic that clicks on your ads
- It’s an estimate of the quality of your ads, keywords, and landing pages.
- It’s a final score that’s based on every element of the structure of your account.
- It’s feedback left by users who’ve clicked on your ad and browsed your website.
It’s an estimate of the quality of your ads, keywords, and landing pages.
Jimmy Has Completed The Headline Section Of His Text Ad And Is Now Writing The Description Section. What Are Three Factors That Jimmy Should Include In The Description Section Of His Text Ads? (Choose Three.)
- A mention of prices, promotions, and exclusive offers
- Encouraging potential customers to take action
- More landing pages to visit
- A variety of emoji to catch the attention of potential customers
- Highlighting what makes his business unique
- A mention of prices, promotions, and exclusive offers
- Encouraging potential customers to take action
- Highlighting what makes his business unique
Karen Has Evaluated Her Google Search Ads Campaign’s Optimization Score After Noticing That The Campaign’s Performance Had Slipped. The Score Is Much Lower Than It Was A Month Ago. She Applies An Optimization Recommendation That Surfaces In The Recommendations Page. What Will Happen To Her Campaign’s Optimization Score?
- The score will decrease upon accepting the recommendation.
- The score might increase or decrease depending on the recommendation.
- The score will dynamically improve upon accepting recommendations.
- The score isn’t affected by application of recommendations.
The score will dynamically improve upon accepting recommendations.
A Golf Enthusiast Regularly Watches Instructional Videos About Golf, Has Recently Searched For The Best Golf Clubs On Google.Com, And Has Researched Golf Courses On Google Maps. Which Type Of Search Audience Solution Would Best Reach This Individual?
- Affinity Audience
- In-Market Audience
- Detailed Demographics
- Similar Audiences for Search
Affinity Audience
A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
- Boats and ships
- Boat adventure
- Travel on a paddle ship
- A green boat paddle
- Rowboat paddling
- Travel on a paddle ship
- A green boat paddle
Ad Extensions Assist In Providing Users With Which Two Things They Want From Their Search Experience? (Choose Two.)
- Attractive imagery
- Relevant information
- Information based on their moment
- Product and service comparisons
- News items related to their search
- Relevant information
- Information based on their moment
After Running A Google Search Ads Campaign For Several Months, Meredith Notices Sales Of Her Advertised Products Are Starting To Lag. She Checks Her Google Ads Recommendations Page And Notices That Her Campaign’s Optimization Score Is 22%. What Does This Score Tell Meredith About Her Google Search Ads Campaign?
- The campaign’s budget needs a 22% raise to be fully optimized.
- 22% of the revenue she allocates to her campaign is being used in the wrong areas.
- The campaign score has 78% headroom to improve.
- Her campaign is being outperformed by 78% of businesses like hers.
The campaign score has 78% headroom to improve.
Alex Has Started A Google Search Campaign Designed To Promote His Online Motorcycle Accessories Store. His Store Focuses On Custom Helmets. How Might Google Search Ads Provide Value To Alex?
- By showing his ad to people searching for related information about helmets.
- By linking to Alex’s ad from related social-media groups.
- By displaying Alex’s ad on a website that reviews motorcycle helmets.
- By including his ad on similar motorcycle accessory store websites.
By showing his ad to people searching for related information about helmets.
An Advertising Executive Takes Over A Google Search Ads Campaign. On His Google Ads Recommendations Page He Notes That The Campaign’s Optimization Score Is 40%. What Does This Score Indicate?
- The campaign score has 60% headroom to improve.
- The campaign is 60% less optimal than other company campaigns.
- The campaign is running 40% over budget.
- 40% of the revenue she allocates to her campaign is being used in the wrong areas.
The campaign score has 60% headroom to improve.
As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths?
- Up to 15 characters in each
- Unlimited number of characters in each
- Up to 10 characters in each
- Up to 10 characters in one and 5 in another, for a total of 15
Up to 15 characters in each
As An Advertiser, Creating Your First Text Ad In Google Ads Is A Simple Five-Step Process. Arrange The Five Steps In Order, With The First Step On Top.
Sign in to the Google Ads account where you wish to make the text ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
- In the page menu on the left of the screen, select Ads & Extensions.
- Choose the + button, and then select Text Ad from the available options.
- Enter the headlines, URL, and description lines you wish to use.
- Ensure the ad meets Google’s editorial guidelines, and press Save Ad.
Asam Is Learning About Google Ads Search. He Wants To Know Why A Marketer Might Use Callout Extensions. For Which Activity Are Callout Extensions Beneficial?
- Give potential customers the ability to contact a business via a text message
- Highlight key information and unique selling points of a business
- Allow users to navigate to specific pages directly from an ad
- Provide potential customers with the ability to call a business directly from an ad
Highlight key information and unique selling points of a business
Automated Bidding Does The Heavy Lifting For Advertisers On Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every Auction?
- Ad extensions
- Manual control
- Seller ratings
- Machine learning
Machine learning
Ben Is Currently Managing A Campaign That Has A Total Investment Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of $5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of Selling Excess Inventory?
- An investment of $9,600 to generate 1,600 conversions with a CPA of $6
- An investment of $9,800 to generate 1,400 conversions and a CPA of $7
- An investment of $8,400 to generate 1,400 conversions and a CPA of $6
- An investment of $9,100 to generate 1,300 conversions and a CPA of $7
An investment of $9,600 to generate 1,600 conversions with a CPA of $6
Bernadette’s In Charge Of Marketing A New Product In A Highly Competitive Segment. She’s Planning To Launch A Google Search Campaign As Part Of Her Overall Strategy. What Value Can Be Recognized By Launching A Google Search Campaign?
- It will bring Bernadette’s website better page rank.
- Ads from Bernadette’s campaign will appear in traditional media with related content.
- Her business will have a competitive presence with similar businesses during searches.
- Users will receive ads when physically near any of Bernadette’s storefronts.
Her business will have a competitive presence with similar businesses during searches.
Bob’s Electronics Company Has Quite A Buzz Around A New Television They’re Launching, Called UltraView1000. This Television Is Equipped With An Accessibility Feature That Lets Voice Commands It. Bob Decides To Use Broad Match Modifier In His Search Ads Campaign With The Keywords “Television,” “Accessible,” And “Voice.” Which Benefit Does Broad Match Modifier Give Bob’s Search Ads Campaign?
- Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
- Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
- Bob’s ad will appear if the search terms contain all three of the exact keywords.
- Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.
Bob’s Electronics Company Is Launching A New Television Called UltraView1000. Bob Decides To Use Broad Match In His Search Ads Campaign With The Keyword “Television.” How Will Broad Match Benefit Bob’s Campaign?
- Bob’s ad will appear if the search terms only contain his brand of television, UtraView1000.
- Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
- Bob’s ad will only appear if the search terms contain the exact keyword, “television.”
- Bob’s ad will only appear if the search term is exactly “television” with additional words before and after.
Bob’s ad will appear if search terms contain some variation of his keyword, such as “TV.”
Bob’s Electronics Company Is Launching The Sale Of A New Television, UltraView1000. Bob Decides To Use Phrase Match In His Search Ads Campaign Because He Wants Searches That Contain UltraView1000 To Show His Ad. How Else Will Phrase Match Benefit Bob’s Campaign?
- Bob’s ad will show on searches for television features similar to UltraView1000.
- Bob’s ad will show on searches for UltraView1000 and additional words before and after.
- Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
- Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
Bob’s ad will show on searches for UltraView1000 and additional words before and after.
Brenda’s Working On Improving A Google Search Ad’s Quality Score So It Potentially Gets A Better Ad Rank And Performs Better In The Ad Auction. What Change To Brenda’s Ad Might Improve The Ad Rank?
- Incorporating an image to make the ad more enticing.
- Making the headline bold to potentially improve the eCTR.
- Using colors in the message text to improve Quality Score.
- Adding seasonal messaging during the holiday season.
Adding seasonal messaging during the holiday season.
Brian Manages His Company’s Google Search Ads Campaign. He Regularly Reviews The Optimization Score To Make His Google Search Campaign As Effective As Possible. What Is Brian’s Optimization Score Based Upon?
- Testing and reporting on the speed of Brian’s websites
- Key aspects of his accounts, including statistics, settings, and industry trends
- Judging ad popularity on social media
- Comparing Brian’s sales with ad serving data
Key aspects of his accounts, including statistics, settings, and industry trends
Carlton Runs An Adventure Excursion Company In South America. He’d Like To Increase The Number Of People Booking His Tours. Which Activity Will Lead Potential Customers To Carlton’s Company Through Google Search Ads?
- Watching an online video about South America.
- Researching South American holiday destinations online.
- Looking up passport rules for South America.
- Browsing an adventure activities website.
Researching South American holiday destinations online.
Carrie Owns A Gardening Store And Uses A Website To Promote All The Products She Sells. A User Saw A Google Search Ad For One Of Her Products. What Might The User Have Been Doing?
- Watching a YouTube video on rose cultivation.
- Searching for related gardening information.
- Browsing Carrie’s store website.
- Reading an e-mail from Carrie’s business.
Searching for related gardening information.
Clara Is An Advertising Director Who Has Been Tasked With Optimizing Her Company’s Google Search Campaign. How Can Clara Use The Optimization Score To Benefit Her Campaign?
- To judge the popularity of her website compared to others
- To understand the network performance of her website
- To find how close her campaign is from potential ideal results
- To compare the efficacy of her ad text creative with that of other ads
To find how close her campaign is from potential ideal results
Each Similar Audience Has Its Seed List Members Removed To Ensure What?
- That ads are shown in competitive positions
- That only highly-relevant traffic is targeted
- That ads do not risk double-serving
- That no user overlaps between a similar list and its seed list
That no user overlaps between a similar list and its seed list
Francine Is Advertising Her Company’s Newest Video-Editing Software And Related Products. She Knows That Best Practice Is To Create 3-5 Ads In Each Of Her Search Ad Groups. Why Does Google Make This Recommendation?
- More ads in an ad group means they receive a higher-quality score.
- More ads in an ad group increases the chances of showing more than one ad per auction.
- More ads in an ad group means lower bounce rates for landing pages.
- More ads in an ad group means more options for success in an auction.
More ads in an ad group means more options for success in an auction.
Francis Wants To Increase His Google Ads Skills And Optimize Results For His Clients. What Two Best Practices Should Francis Adopt? (Choose Two.)
Include three to five ads, and at least three extensions in each ad group.
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
- Include three to five ads, and at least three extensions in each ad group.
- Optimize the campaign’s ad rotation for clicks or conversion actions.
Gina Wants To Be Able To Try Out Multiple Combinations Of Headlines And Descriptions In Order To Optimize Her Results. Her Marketing Department Suggests That She Use Responsive Search Ads. What Are Two Benefits Gina Could Derive From Using Responsive Search Ads? (Choose Two.)
- More relevance
- Less click-fraud
- Greater flexibility
- Longer funnels
- Lower eCTR
- More relevance
- Greater flexibility
Ginger’s Working On Creating Her First Google Search Ad. She Wants To Create An Inviting And Relevant Ad, So Potential Customers Will Respond Favorably. To Earn User Clicks, Ginger Should Focus On Creating An Ad That _____. (Choose Two.)
- has a larger font size
- includes a current promotion
- is listed after search results
- includes at least two different colors
- has a relevant headline
- includes a current promotion
- has a relevant headline
Google Ads Offers A Variety Of Campaign Types That Determine Where Your Ad Will Appear And The Format In Which It Will Be Displayed. What Are The Available Campaign Types?
- Search, Display, Video, Print, and App
- Social, Video, App, Audio, and Shopping Ads
- Search, Display, Video, Shopping, and App
- Search, Print, TV, Shopping, and App
Search, Display, Video, Shopping, and App
Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?
- Goals and analytics.
- Loading and site speed.
- Content and formatting.
- Length and extensions.
Content and formatting.
Three Core Principles, Focused On Helping Businesses Reach Their Online Potential, Are The Foundation For Google Ads. The First Of These Is Relevance. Google Ads Connects Businesses With The Right People At The Right Time. Upon Which Other Principles Was Google Ads Built?
- Options and tracking
- Profit and privacy
- Credits and context
- Control and results
Control and results
Google Ads Was Designed To Deliver Three Things To Every Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting Advertisers With The Right People At The Right Time. It Provides Results By Charging Only When You Get A Click. How Does Google Ads Provide Control?
- By giving advertisers control over the number of specific actions their spend will return
- By giving advertisers control over which competitors they place ads in auctions against
- By giving advertisers control over the next highest bid allowed in auctions they enter
- By giving advertisers control over the maximum they spend per month.
By giving advertisers control over the maximum they spend per month.
Google Ads Was Designed To Help Businesses Achieve Online Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What Are These Principles?
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Relevance, control, and results
- Influence, awareness, and promotion
Relevance, control, and results
