Exam questions Flashcards by Natalia Kubler

Q

Strategic planning process

A

Analysis - choice - implementation

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Benefits of strategic planning

A

Why do rational?

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Strategy formation

A

Rational vs emergent

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

View / perspective on strategy

A

Positioning vs resource-based

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Wider environmental factors

A

PESTEL

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Environmental analysis

A

PESTEL

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Competitive environment

A

Porter’s five forces

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Market attractiveness

A

Porter’s five forces

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Competitive advantage of nations

A

Porter’s diamond

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Sources of competitive advantage

A

Critical success factors

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Product portfolio analysis (2)

A

(1) Product life cycle

(2) BCG matrix

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Resource analysis

A

9 Ms

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Corporate appraisal

A

SWOT

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Current strategic position

A

SWOT

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Basis of strategy

A

Porter’s generic strategies

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

Competitive positioning (2)

A

(1) Brand positioning

(2) Bowman’s clock

Q

Stakeholders

A

Mendelow’s matrix

Q

Value drivers

A

Value chain

Q

Cost drivers

A

Value chain

Q

Strategies for growth

A

Ansoff’s matrix

Q

Evaluate strategic options

A

Suitability, acceptability, feasibility

Q

Methods of growth

A

Lynch’s expansion methods

Q

Organisational structure (2)

A

Mintzberg

Handy

Q

Marketing initiatives

A

4Ps

Marketing plans (3)

Research Segmentation 4 Ps

Service marketing

7Ps

How to manage change (2)

Lewin's Force field | Lewin's Iceberg

Resistance to change (2)

Cultural barriers | Personnel barriers

Dealing with resistance to change

Kotter

Performance measurement

Balanced scorecard

Pricing

4Cs

Knowledge management

Tacit / explicit

Information

ACCURATE

Governance

Direction and control Power source Risk management

Factors to consider before entering market

5 forces – attractiveness | Diamond – competitive advantage nations

HR management

Hard (autocratic) v Soft (participative)