Exam questions Flashcards
1
Q
Strategic planning process
A
Analysis - choice - implementation
2
Q
Benefits of strategic planning
A
Why do rational?
3
Q
Strategy formation
A
Rational vs emergent
4
Q
View / perspective on strategy
A
Positioning vs resource-based
5
Q
Wider environmental factors
A
PESTEL
6
Q
Environmental analysis
A
PESTEL
7
Q
Competitive environment
A
Porter’s five forces
8
Q
Market attractiveness
A
Porter’s five forces
9
Q
Competitive advantage of nations
A
Porter’s diamond
10
Q
Sources of competitive advantage
A
Critical success factors
11
Q
Product portfolio analysis (2)
A
(1) Product life cycle
(2) BCG matrix
12
Q
Resource analysis
A
9 Ms
13
Q
Corporate appraisal
A
SWOT
14
Q
Current strategic position
A
SWOT
15
Q
Basis of strategy
A
Porter’s generic strategies
