Exam Questions

Question 1

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?

A. Yes
B. No

Answer 1

B. No

Question 2

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?

A. Yes
B. No

Answer 2

A. Yes

Question 3

The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?
A. Yes
B. No

Answer 3

B. No

You need to stop the process and then go live again

Question 4

Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?
A. on your organization’s private website, with the login information needed to access it
B. on any publicly-available website, with the URL listed in the Event Management Settings
C. on your organization’s website, with the URL listed on the Default Configuration Set
D. on any publicly-available website, with the URL listed in the Landing Page Configuration Set

Answer 4

Correct Answer: D
References:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

Question 5

DRAG DROP -
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Answer 5

1. Identify data structures that contain personal information
2. Enable GDPR features in Dynamics 365 Marketing
3. Bulk edit all contacts to set consent level

Reference: https://docs.microsoft.com/en-us/dynamics365/marketing/gdpr#demonstrate-gdpr-compliance

Question 6

You are the administrator for your company’s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
B. the total number of emails that your company has sent this month and the total number of emails remaining in the month
C. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
D. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
E. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

Answer 6

A. The total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
B.the total number of emails that your company has sent this month and the total number of emails remaining in the month
D.the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription

Question 7

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

Answer 7

A. The lead must be associated with a contact record.

D. Bulk Email must be set to “Allow”.

Question 8

DRAG DROP -
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Flow, Designer, Query

Answer 8

Combine segments using logical operators: Designer
Define conditions to filter out contacts: Designer
Text defining a database search: Query

Question 9

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?
A. Create a Static segment.
B. Create a Segment Type.
C. Edit the contacts in database.
D. Create a Dynamic segment.

Answer 9

D. Create a Dynamic Segment

Question 10

You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Actions:
- Select a Subscription Marketing List
- Set segment source to Subscription Marketing List
- Add a segment group tile
- Set up a Journey
- Add a child segment tile
- Select the properties of the child segment tile
- Select the properties of the segment group tile

Answer 10

1. Set up a Journey
2. Add a Segment group tile
3. Select the properties of CHILD segment group tile
4. Set segment source to subscription marketing list
5. Select a subscription marketing list

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer-journey

Question 11

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
A. Profile Segment
B. Interaction Segment
C. Landing Page Segment
D. Customer Insight Segment

Answer 11

B. Internation Segment

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscriptions

Question 12

DRAG DROP -
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Select and Place:
Steps-
- Save and Go Live your marketing form
- Create a new marketing form
- Drag and drop your subscription lists into your marketing form
- Select a template with a market type “Landing Page”
- Locate your subscription list in the Subscription Center portion of the tool box
- Select a template with the market type “Forward to a friend”

Answer 12

1. Create a new marketing form
2. Locate your subscription list in the Subscription Center portion of the tool box
3. Drag and drop your subscription lists into your marketing form

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

Question 13

You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.
A. Published Marketing Lists where the subscription field is set to True
B. Active Marketing lists where the subscription field is set to False
C. Published Marketing Lists where the subscription field is set to False
D. Active Marketing Lists where the subscription field is set to True

Answer 13

D. Active Marketing Lists where the subscription field is set to True

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

Question 14

You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Journey Form
B. Forward to a friend Form
C. Landing Page Form
D. Subscription Page Form

Answer 14

C. Landing Page form

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

Question 15

DRAG DROP -
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps-

• Navigate to Marketing Form
• Click Edit in the header
• Click Edit in the command bar
• Click Save
• Make changes to the page
• Navigate to Marketing Page
• Click Go Live
• Open the applicable record

Answer 15

1. Navigate to marketing Page
2. Click Edit in the command bar
3. Make changes to the page
4. Click Save
5. Click Go Live

Question 16

You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this “ghost text”?

A. Label
B. Pre-fill
C. Default Value
D. Placeholder

Answer 16

D. Placeholder

Question 17

You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. image element
B. divider element
C. text element
D. form element

Answer 17

A. Image element
C. text element

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks

Question 18

You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for pre-fill?
A. Pre-fill Form
B. Survey Form
C. Journey Form
D. Subscription Center Form

Answer 18

D. Subscription Center form

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

Question 19

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?
A. Single Line on the Text
B. Floating Point Number
C. Whole Number
D. Decimal Number

Answer 19

D. Decimal number

Floating point supports up to 5 points of precision. On the other hand decimal supports up to 10 points of precision.

References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

Question 20

DRAG DROP -
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps-

• Click Unpublish, located in the header
• Navigate to marketing form
• Open the Applicable record
• Navigate to Marketing Page
• Click Stop, located in the command bar
• Click Unpublish located in the Command Bar
• Click Stop, located in the header

Answer 20

1. Navigate to marketing Form
2. Open the applicable record
3. Click Stop, located in the command bar

Question 21

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
A. Yes
B. No

Answer 21

B. No

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 22

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You click the Go Live button.
Does this resolve your issue?
A. Yes
B. No

Answer 22

A. Yes

Question 23

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

A. Yes
B. No

Answer 23

B. No

Question 24

DRAG DROP -
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Select and Place:

Steps-

• Create a workflow that updates the lead records with the sales-ready score and grades when the lead score changes
• Set up an action that tells the system what to do to the lead score when the defined conditions exist
• Set the entity target of your lead scoring model to Account, Contact or Lead
• Set the entity target of your lead scoring model to Account or Contact
• Establish grades and sales-ready score to identify what minimum lead score must exist before a lead is promoted for attention by a salesperson
• Set conditions for modifying the lead score based on either behavioral rules, like email clicks, or event registrations or data conditions on a record
• Create a workflow that runs the conditions against all leads whenever any of the fields in the condition change
• Create the logic for your conditions by adding the entity to monitor, the frequency and date range of the checks and an expression defining what to check

Answer 24

1. Set the entity target of your lead scoring model to Account or Contact
2. Set conditions for modifying the lead score based on either behavioral rules, like email clicks or event registrations, or data conditions on the record
3. Create the logic for your conditions by adding the entity to monitor, the frequency and date range of the checks, and an expression defining what to check
4. Set up an action that tells the system what to do to the lead score when the defined conditions exists

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads

Question 25

DRAG DROP -
You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Steps-

• Set the Sales Ready Score on the Summary tab
• Create a Lead Scoring Model
• Click Publish
• Set the Sales Ready Score on the Action tile
• Add a condition and action tile
• Set the Sales Ready Score on the Grades tab
• Click Go Live

Answer 25

• Create a Lead Scoring Model
• Add a condition and action tile
• Set the Sales Ready Score on the Grades tab
• Click Go Live

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Publish isn’t an option to go live with lead scoring models
Setting sales ready score is done on grades tab
Sales Ready score is defined on grades tab and not on summary tab