Exam Questions

Question 1

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?

A. Yes
B. No

Answer 1

Correct Answer:

B. No

Question 2

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?

A. Yes
B. No

Answer 2

Correct Answer:

A. Yes

Question 3

The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.
Does this meet the goal?

A. Yes
B. No

Answer 3

Correct Answer:

B. No

Question 4

Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

A. On your organization’s private website, with the login information needed to access it.

B. On any publicly-available website, with the URL listed in the Event Management Settings.

C. On your organization’s website, with the URL listed on the Default Configuration Set.

D. On any publicly-available website, with the URL listed in the Landing Page Configuration Set.

Answer 4

Correct Answer:

D. On any publicly-available website, with the URL listed in the Landing Page.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

Question 5

You are the administrator for your company’s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.)
Each correct answer presents a complete solution.

A. The total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month.

B. The total number of emails that your company has sent this month and the total number of emails remaining in the month.

C. The total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription.

D. The total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription.

E. The total number of surveys that your company has sent this month and the total number of surveys remaining in the month.

Answer 5

Correct Answer:

B. The total number of emails that your company has sent this month and the total number of emails remaining in the month.

C. The total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription.

D. The total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management

Question 6

You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.)
Each correct answer presents a complete solution.

A. The lead must be associated with a contact record.

B. Follow Email must be set to “Allow”.

C. The lead must be associated with an account record.

D. Bulk Email must be set to “Allow”.

Answer 6

Correct Answer:

A. The lead must be associated with a contact record.

D. Bulk Email must be set to “Allow”.

Question 7

Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?

A. Create a Static segment.
B. Create a Segment Type.
C. Edit the contacts in database.
D. Create a Dynamic segment.

Answer 7

Correct Answer:

D. Create a Dynamic segment.

Question 8

DRAG DROP -
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Actions
A. Select a Subscription Marketing List.

B. Set segment source to Subscription Marketing List.

C. Add a segment group tile.

D. Set up a Journey.

E. Add a child segment tile.

F. Select the properties of the child segment tile.

G. Select the properties of the segment group tile.

Answer 8

Correct Answer:

D. Set up a Journey.

C. Add a segment group tile.

F. Select the properties of the child segment tile.

B. Set segment source to Subscription Marketing List.

A. Select a Subscription Marketing List.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer-journey

Question 9

Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

A. Profile Segment
B. Interaction Segment
C. Landing Page Segment
D. Customer Insight Segment

Answer 9

Correct Answer:

B. Interaction Segment

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscriptions

Question 10

DRAG DROP -
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence?
To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Select and Place:

Steps:
A. Save and Go Live your marketing form.

B. Create a new marketing form.

C. Drag and drop your subscription list into your marketing form.

D. Select a template with a market type “Landing Page”.

E. Locate your subscription list in the Subscription Center portion of the tool box.

F. Select a template with the market type “Forward a Friend”.

Answer 10

Correct Answer:

Order
B. Create a new marketing form.

E. Locate your subscription list in the Subscription Center portion of the tool box.

C. Drag and drop your subscription list into your marketing form.

Question 11

You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

A. Published Marketing Lists where the subscription field is set to True.

B. Active Marketing lists where the subscription field is set to False.

C. Published Marketing Lists where the subscription field is set to False.

D. Active Marketing Lists where the subscription field is set to True.

Answer 11

Correct Answer:

D. Active Marketing Lists where the subscription field is set to True.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

Question 12

You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?

A. Journey Form
B. Forward to a friend Form
C. Landing Page Form
D. Subscription Page Form

Answer 12

Correct Answer:

C. Landing Page Form

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms

Question 13

DRAG DROP -
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Navigate to Marketing Form.

B. Click Edit in the header.

C. Click Edit in the command bar.

D. Click Save.

E. Make changes to the page.

F. Navigate to Marketing Page.

G. Click Go Live.

H. Open the applicable record.

Answer 13

Correct Answer:

Order
F. Navigate to Marketing Page.

C. Click Edit in the command bar.

E. Make changes to the page.

D. Click Save.

G. Click Go Live.

Question 14

You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this “ghost text”?

A. Label
B. Prefill
C. Default Value
D. Placeholder

Answer 14

Correct Answer:

D. Placeholder

Question 15

You are a marketing professional for Contoso, Ltd.
You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.
Which two elements are available to you when creating a content block?
(Choose two.) Each correct answer presents a complete solution.

A. image element
B. divider element
C. text element
D. form element

Answer 15

Correct Answer:

A. image element
C. text element

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/content-blocks

Question 16

You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?

A. Pre-fill Form
B. Survey Form
C. Journey Form
D. Subscription Center Form

Answer 16

Correct Answer:

D. Subscription Center Form

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill

Question 17

You are a marketing professional who is marketing to an engineering segment.
You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.
Which field type should you use?

A. Single Line on the Text
B. Floating Point Number
C. Whole Number
D. Decimal Number

Answer 17

Correct Answer:

D. Decimal Number

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/customize/types-of-fields

Question 18

DRAG DROP -
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Click Unpublish, located in the header

B. Navigate to Marketing Form

C. Open the applicable record

D. Navigate to Marketing Page

E. Click Stop, located in the Command Bar

F. Click Unpublish, located in the Command Bar

G. Slick Stop, located in the header.

Answer 18

Correct Answer:

D. Navigate to Marketing Page

E. Click Stop, located in the Command Bar

A. Click Unpublish, located in the header

Question 19

DRAG DROP -
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Content Type
A. Images and Keywords

B. Landing Page

C. Subscription Form

D. Forward to a Friend Form

E. Marketing Email Messages

F. Templates

Purpose
1. Pictures and words to be added to marketing content.

2. General-purpose form for colleting contact information.
3. Allows contacts to view and edit their opt-in / opt-out information.
4. Accepts email address(es) in order to send to colleagues.

Answer 19

Correct Answer:

Purpose

1. Pictures and words to be added to marketing content.
   - -> A. Images and Keywords
2. General-purpose form for colleting contact information.
   - -> B. Landing Page
3. Allows contacts to view and edit their opt-in / opt-out information.
   - -> C. Subscription Form
4. Accepts email address(es) in order to send to colleagues.
   - -> D. Forward to a Friend Form

Question 20

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.

Solution: You add an action tile.

Does this resolve your issue?

A. Yes
B. No

Answer 20

Correct Answer:

B. No

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 21

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.

Solution: You click the Go Live button.

Does this resolve your issue?

A. Yes
B. No

Answer 21

Correct Answer:

A. Yes

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 22

You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.

Solution: You lower the Sales Ready Score.

Does this resolve your issue?

A. Yes
B. No

Answer 22

Correct Answer:

B. No

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

Question 23

DRAG DROP -
The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Create a workflow that updates the lead records with the sales-ready score and grades when the lead score changes.

B. Set up an action that tells the system what to do to the lead score when the defined conditions exist.

C. Set the entity target of your lead scoring model to Account, Contact or Lead.

D. Set the entity target to your lead scoring model to Account or Contact.

E. Establish grades and a sales-ready score to identify what minimum lead score must exist before a lead is promoted for attention by a salesperson.

F. Set conditions for modifying the lead score bases on either behavioural rules, like email clicks or event registrations, or data conditions on the records.

G. Create a workflow that runs the conditions against all leads whenever any of the fields in the condition change.

H. Create the logic for your conditions by adding the entity to monitor, the frequency and date range of the checks, and an expression defining what to check.

Answer 23

Correct Answer:

Order

D. Set the entity target to your lead scoring model to Account or Contact.

F. Set conditions for modifying the lead score bases on either behavioural rules, like email clicks or event registrations, or data conditions on the records.

H. Create the logic for your conditions by adding the entity to monitor, the frequency and date range of the checks, and an expression defining what to check.

B. Set up an action that tells the system what to do to the lead score when the defined conditions exist.

E. Establish grades and a sales-ready score to identify what minimum lead score must exist before a lead is promoted for attention by a salesperson.

Question 24

DRAG DROP -
You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.)
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Set the Sales Ready Score on the Summary tab.

B. Create a Lead Scoring Model.

C. Click Publish.

D. Set the Sales Ready Score on the Action tile.

E. Add a condition and action tile.

F. Set the SAles Ready Score on the Grades tab.

G. Click Go Live.

Answer 24

Correct Answer:

Order
B. Create a Lead Scoring Model.

E. Add a condition and action tile.

F. Set the Sales Ready Score on the Grades tab.

G. Click Go Live.

Question 25

DRAG DROP -
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Scenarios
A. Lead Opening an Email

B. Lead Registers for an Event

C. Lead’s City

D. Lead’s Estimates Budget

Answer Areas

• Fixed Rule
• Behavior Rule

Answer 25

Correct Answer:

Fixed Rule
C. Lead’s City
D. Lead’s Estimates Budget

Behavior Rule
A. Lead Opening an Email
B. Lead Registers for an Event

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads

Question 26

DRAG DROP -
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type?
To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Methods
A. Submitted Company name through a form on a landing page.

B. Clicked on an email.

C. Attended a webinar.

Answer Area:

• Explicit Data
• Implicit Data

Answer 26

Correct Answer:

Explicit Data
A. Submitted Company name through a form on a landing page.

Implicit Data
B. Clicked on an email.
C. Attended a webinar.

References: https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-in-microsoft-dynamics-marketing

Question 27

As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.)
Each correct answer presents a complete solution.

A. It can automatically create one per visit to a customer journey that is configured to create leads automatically.

B. It can automatically create one per visit to a landing page that is configured to create leads automatically.

C. It can automatically create one per interaction that indicates a level of interest in a product or service.

D. It can automatically create only one; each marketing contact equates to one lead.

Answer 27

Correct Answer:

A. It can automatically create one per visit to a customer journey that is configured to create leads automatically.

B. It can automatically create one per visit to a landing page that is configured to create leads automatically.

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle

Question 28

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server.

Does this meet the goal?

A. Yes
B. No

Answer 28

Correct Answer:

B. No

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Question 29

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that Traditional Emails are able to be used in customer journeys.

Does this meet the goal?

A. Yes
B. No

Answer 29

Correct Answer:

A. Yes

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Question 30

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.

Does this meet the goal?

A. Yes
B. No

Answer 30

Correct Answer:

B. No

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails

Question 31

You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.)
Each correct answer presents a complete solution.

A. Your company's phone number
B. Values from a specific Case record
C. Subscription-center link
D. Your company's postal address
E. Social media links

Answer 31

Correct Answer:

C. Subscription-center link
D. Your company’s postal address
E. Social media links

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

Question 32

In preparing for going live with your customer journey you select “Check for Errors” in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.

A. checks for common errors and shows an error message with advice for fixing them.

B. makes sure all required marketing emails and pages are assigned and published.

C. checks to ensure prerequisites are met.

D. checks for active links to the marketing services that host your email messages.

E. makes sure all required target segment(s) meet your goals.

Answer 32

Correct Answer:

A. checks for common errors and shows an error message with advice for fixing them.

B. makes sure all required marketing emails and pages are assigned and published.

C. checks to ensure prerequisites are met.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-automated-campaigns

Question 33

You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.)
Each correct answer presents a complete solution.

A. Splitter
B. Decision point
C. Internal action item
D. Trigger
E. Scheduler

Answer 33

Correct Answer:

B. Decision point
D. Trigger
E. Scheduler

Question 34

DRAG DROP -
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.)
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Actions
A. Establish the target segment.
B. Set general options.
C. Go live with the customer journey.
D. Select a customer journey template.
E. Configure tile settings.
F. Create an activity marketing template.
G. Add tiles from the toolbox.

Answer 34

Correct Answer:

A. Establish the target segment.
D. Select a customer journey template.
G. Add tiles from the toolbox.
E. Configure tile settings.
C. Go live with the customer journey.

Question 35

You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
How should you publish the event?

A. Publish the event. The session and speaker will publish automatically.

B. Publish the session. The event and speaker will publish automatically.

C. Publish the event, session and speaker manually.

D. Publish the event and session separately. Speaker will publish automatically.

Answer 35

Correct Answer:

D. Publish the event and session separately. Speaker will publish automatically.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

Question 36

DRAG DROP -
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used?
To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all.
Select and Place:

Track Type

1. Internal Track
2. External Track

Use Case
A. Group sessions for organization.
B. Group sessions by content.
C. Enable ticketing and registration.
D. Group session published on your event website.

Answer 36

Correct Answer:

Internal Track
A. Group sessions for organization.

External Track
B. Group sessions by content.
C. Enable ticketing and registration.
D. Group session published on your event website.

Question 37

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?

A. Create a hotel record and then a hotel room allocation record for each room type.

B. Create a hotel record and then a single hotel room reservation record for all room types.

C. Create a hotel record and then a single hotel room allocation record for all room types.

D. Create a hotel record and then a hotel room reservation record for each room type.

Answer 37

Correct Answer:

A. Create a hotel record and then a hotel room allocation record for each room type.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-event-attendees

Question 38

You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?

A. Your portal is a site hosted externally.

B. Your portal is a site hosted by Dynamics 365 Portals.

C. Your portal is Dynamics Native Portal.

D. You must republish the event.

Answer 38

Correct Answer:

A. Your portal is a site hosted externally.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

Question 39

You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.

A. Customer
B. User
C. Contact
D. Account

Answer 39

Correct Answer:

B. User
C. Contact

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event

Question 40

DRAG DROP -
You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task?
(Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Create an event and set the format to Webinar or Hybrid.

B. Add Credentials to the Webinar Configuration Record.

C. Add credentials to the webinar provider record.

D. Set up an account with the webinar provider.

E. Create a webinar provider record and webinar configuration record in Dynamics for Marketing.

F. Create an event and set the Event Type to Webinar or Hybrid.

Answer 40

Correct Answer:

Order
D. Set up an account with the webinar provider.

E. Create a webinar provider record and webinar configuration record in Dynamics for Marketing.

B. Add Credentials to the Webinar Configuration Record.

A. Create an event and set the format to Webinar or Hybrid.

Question 41

DRAG DROP -
You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Steps
A. Create an event.

B. Navigate to the Venue Constraints section.

C. Set the “Maximum Event Capacity” field to 500 and the “Waitlist This Event” field to Yes.

D. Navigate to the Registration and Attendance Tab.

E. Set the “Maximum Event Capacity” field to 500 and the “Allow Waitlist” field to 100.

Answer 41

Correct Answer:
A. Create an event.

B. Navigate to the Venue Constraints section.

C. Set the “Maximum Event Capacity” field to 500 and the “Waitlist This Event” field to Yes.

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/event-waitlist

Question 42

Your company is interested in gaining additional insight into customer journeys.
You have been tasked with analyzing contacts insights.
From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead?
(Choose three.) Each correct answer presents a complete solution.

A. Web interactions
B. Event interactions
C. Survey interactions
D. Appointment interactions
E. Telephone interactions

Answer 42

Correct Answer:
A. Web interactions
B. Event interactions
C. Survey interactions

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/insights#categories

Question 43

DRAG DROP -
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead?
Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Tools
A. Insights
B. Email interactions
C. Event interactions
D. Marketing form interactions
E. Webinar interactions

Content

1. Interaction timeline for all channels
2. Open and click through information
3. Check-in list
4. Name of the record on which user-entered updates are saved
5. Anonymous visitor information

Answer 43

Correct Answer:

1. Interaction timeline for all channels
   - -> A. Insights
2. Open and click through information
   - -> B. Email interactions
3. Check-in list
   - -> C. Event interactions
4. Name of the record on which user-entered updates are saved
   - -> D. Marketing form interactions
5. Anonymous visitor information
   - -> E. Webinar interactions

Question 44

DRAG DROP -
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Question:
A. What is the total number of clicks on a specific email link?

B. What is the total number of sent messages where the recipient clicked at least one link one time?

C. What are the total number of emails that were opened by a contact at least on time?

D. What is the total number of times an email was forwarded by the recipient by using the forward link on the email?

E. What is the total number of times an email was forwarded using the email client forward button?

Email Insight Statistic:

1. Click Throughs
2. Clicks (unique)
3. Opens (uniques)
4. Forwards
5. No Statistic Exists

Answer 44

Correct Answer:

A. What is the total number of clicks on a specific email link?
–> 1. Click Throughs

B. What is the total number of sent messages where the recipient clicked at least one link one time?
–> 2. Clicks (unique)

C. What are the total number of emails that were opened by a contact at least on time?
–> 3. Opens (uniques)

D. What is the total number of times an email was forwarded by the recipient by using the forward link on the email?
–> 4. Forwards

E. What is the total number of times an email was forwarded using the email client forward button?
–> 5. No Statistic Exists

Question 45

You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.

A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.

B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.

C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.

D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.

Answer 45

Correct Answer:

A. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.

B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.

C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey

Question 46

You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.)

A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

C. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

D. Survey insights measured over all respondents will be available on the Survey Insights form.

E. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

Answer 46

Correct Answer:
A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.

B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.

C. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Question 47

DRAG DROP -
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented?
To answer, drag the appropriate survey question to the scenario/ example. Each survey question type may be used once, more than once or not at all.
Select and Place:

Szenario:
A. Open-ended question

B. How many stars would you give us for the the service we provided?

C. Choose all that apply.

D. Put these things in the order of importance.

E. How likely are you to tell your friends about us?

Type

1. Long answer
2. Rating
3. Multiple Response
4. Ranking
5. Net Promoter Score
6. Smile Ratings
7. Short Answer
8. Descriptive Text

Answer 47

Correct Answer:

A. Open-ended question
–> 1. Long answer

B. How many stars would you give us for the the service we provided?
–> 2. Rating

C. Choose all that apply.
–> 3. Multiple Response

D. Put these things in the order of importance.
–> 4. Ranking

E. How likely are you to tell your friends about us?
–> 5. Net Promoter Score

Question 48

You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.

A. Define an objective for your survey so that you can ensure that all questions serve that objective.

B. Make your surveys long so that you customers can get a chance to provide as much information as possible.

C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.

E. Try to organize the survey in a way that groups all related questions together in sections.

Answer 48

Correct Answer:

A. Define an objective for your survey so that you can ensure that all questions serve that objective.

C. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.

E. Try to organize the survey in a way that groups all related questions together in sections.

References: https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey

Question 49

DRAG DROP -
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing?
To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

List of Requirements
A. Create individualized messages with personalized content
B. Error check content to ensure all required information is included
C. Creating marketing that changes based on the recipient’s actions
D. Analyze the results of email messages (click-thrus, opens, etc.)
E. Send email messages out through your company’s server

Answer Area
Able to meet requirement
Not able to meet requirement

Answer 49

Correct Answer
Able to meet requirement
A. Create individualized messages with personalized content
B. Error check content to ensure all required information is included
C. Creating marketing that changes based on the recipient’s actions
D. Analyze the results of email messages (click-thrus, opens, etc.)

Not able to meet requirement
E. Send email messages out through your company’s server

Question 50

DRAG DROP -
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Activity
A. Configure Contact records to store levels of consent
B. View consent-level change history
C. Identify data structures that contain personal information
D. Enable GDPR features in D365 for Marketing
E. Bulk edit all contacts to set consent level

Answer 50

Correct Answer

C. Identify data structures that contain personal information

D. Enable GDPR features in D365 for Marketing

E. Bulk edit all contacts to set consent level

Question 51

DRAG DROP -
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design?
To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

Tools
A. Flow
B. Designer
C. Query

Type of Design
1. Combine segments using logical operators

2. Define conditions to filter out contacts
3. Text defining a database search

Answer 51

Correct Answer

1. Combine segments using logical operators – A. Flow
2. Define conditions to filter out contacts – B. Designer
3. Text defining a database search – C. Query

Question 52

DRAG DROP -
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Actions
A. Assure the file is in the proper format and data exists for all required fields

B. Relate ech Lead to a Contact

C. Import the file as Leads with duplicate detection enabled

D. Import the file as Contacts with duplicate detection enabled

E. Use workflows to link contacts for unmatched leads

Answer 52

Correct Answer:

A. Assure the file is in the proper format and data exists for all required fields

C. Import the file as Leads with duplicate detection enabled

B. Relate ech Lead to a Contact

E. Use workflows to link contacts for unmatched leads

Question 53

DRAG DROP -
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed?
To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Data Source
A. Contact [context]
B. Content settings [context]
C. Account
D. Event
E. Marketing List
F. Marketing Page
G. Message [context]
H. Survey

Content Type
1. You want to add a link for opening the email as a webpage.

2. You want to add the First Name for the email recipient.
3. You want to add the customer name and phone number.

Answer 53

Correct Answer:

1. You want to add a link for opening the email as a webpage.
   - -> Message [context]
2. You want to add the First Name for the email recipient.
   - -> Contact [context]
3. You want to add the customer name and phone number.
   - -> Contact [context]

Question 54

DRAG DROP -
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.)
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Actions

A. Go to Marketing Execution > Marketing emails and create a new email.

B. Run an error check on your message and correct error until your email is error-free.

C. Add email-from name to the address and reply-to address.

D. Preview your message by using the Preview tab and by sending test messages.

E. On the email’s summary tab, mark the email’s legal designation either “commercial” or “Transactional”.

F. Design your message by using the drag-and-drop designer or HTML editor.

G. Select Go-Live.

Answer 54

Correct Answer:

A. Go to Marketing Execution > Marketing emails and create a new email.

F. Design your message by using the drag-and-drop designer or HTML editor.

B. Run an error check on your message and correct error until your email is error-free.

D. Preview your message by using the Preview tab and by sending test messages.

G. Select Go-Live.

Question 55

DRAG DROP -
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? (Choose four.)
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Activity
A. Create a Market segment, assuring it is dynamic.

B. Create a customer journey, identifying a target segment.

C. Create an email design, including all required elements.

D. Publish the design by selecting “Go live”.

E. Activate the customer journey by choosing “Go live”.

F. Create a Landing page, including contact matching.

G. Set up a lead score, ensuring correct conditions.

Answer 55

Correct Answer:

C. Create an email design, including all required elements.

D. Publish the design by selecting “Go live”.

B. Create a customer journey, identifying a target segment.

E. Activate the customer journey by choosing “Go live”.

Question 56

Your marketing department will be creating multiple email messages to be used in several customer journeys.
To prepare for this, you need to create content settings to determine the dynamic values to be used.
What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

A. 1
B. 2
C. 3
D. 4

Answer 56

Correct Answer:

A. 1

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content#content-settings

Question 57

DRAG DROP -
You have been asked to create a report that shows your company’s customer journeys by status reason.
Which Status Reasons correspond to the descriptions?
To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
Select and Place:

Status Reasons
A. Draft
B. Live
C. Stopped
D. Live, Editable
E. Expired

Answer Area
1. The cutomer journey is currently running.

2. The cutomer journey was once live and is not now.
3. The cutomer journey is live and can be changed.
4. The customer journey has never been live.

Answer 57

Correct Answer:

1. The cutomer journey is currently running.
   - -> B. Live
2. The cutomer journey was once live and is not now.
   - -> C. Stopped
3. The cutomer journey is live and can be changed.
   - -> D. Live, Editable
4. The customer journey has never been live.
   - -> A. Draft

Question 58

DRAG DROP -
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements?
(Choose five.)
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Actions
A. Add an SMS text tile
B. Add a Trigger tile
C. Add a Custom tile
D. Add a Scheduler tile
E. Add a Segment tile
F. Add a Splitter tile
G. Add an Email tile

Answer 58

Correct Order:

E. Add a Segment tile
G. Add an Email tile
B. Add a Trigger tile
D. Add a Scheduler tile
A. Add an SMS text tile

Question 59

You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.
Which pieces of information will help you decide which template to use?

A. Target, Recurrence, Purpose, Name

B. Purpose, Target, Recurrence, Description

C. Language, Purpose, Target, Recurrence

D. Language, Owner, Target, Recurrence

Answer 59

Correct Answer:

B. Purpose, Target, Recurrence, Description

Question 60

You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?

A. Validate, then Go Live.
B. Check for Errors, then Publish
C. Validate, then Publish.
D. Check for Errors, then Go Live.

Answer 60

Correct Answer:

D. Check for Errors, then Go Live.