Exam Questions Flashcards
Memorize
When a new user visits your proprietary site, what is typically the first method of interaction with them?
A. A welcome e-mail message
B. A registration form allowing access to the site
C. Log file entry notifying you of new visitor activity
D. Shopping cart activity
C. Log file entry notifying you of new visitor activity
You need to update your website for better search engine optimization. You’ve heard of technology that will search web pages, read the code and store the data for
public search engines. What kind of technology is this?
A. Web crawler
B. Static index
C. Database
D. Dynamic index
A. Web crawler
Which of the following represents an SEO strategy of using short phrases of three to five key words? A. Word cloud B. Word salad C. Long-tail keyword D. Boolean operator keywords
C. Long-tail keyword
Which of the following is a recommended method in the W3C standards in the operability category to improve accessibility of a web site on a tablet computer?
A. Provide a virtual magnifying glass that enlarges portions of a website.
B. Placing critical information at the top of the page.
C. Provide adequate contrast to make onscreen content visible in bright environments.
D. Provide workarounds for actions triggered by physically moving the tablet.
B. Placing critical information at the top of the page.
What would be a limitation to using a framework to create a large web site?
A. Most frameworks have some form of security issues.
B. Frameworks typically are harder to master than coding with HTML5.
C. Frameworks may be limited in functionality.
D. Most frameworks have a cost associated with each design.
A. Most frameworks have some form of security issues.
Which of the following would be defined during the functionality part of a site specification?
A. The structure of the information contained in the site incorporates an intuitive navigational scheme
B. Tasks the site will be able to perform, such a detailed product search or managing products in a virtual shopping cart.
C. The look and feel of a site, such as typography, color schemes, images, and spacing.
D. The content contained in the site, such as text describing the business and products, images, and video files.
B. Tasks the site will be able to perform, such a detailed product search or managing products in a virtual shopping cart.
Lisa is developing a Web application using a framework and wants to include interactive elements using JavaScript. She decides to use a JavaScript library too but she is on a tight budget and cannot pay for a license. Which of the following would be the best option for Lisa to access a library?
A. Borrow the JavaScript code from another site
B. Use Kendo UI
C. Use the jQuery UI library
D. Use JavaScript code from the Foundation library
C. Use the jQuery UI library
Which of the following types of applications should you use to publish a Web page you have manually coded in a text editor? A. A dedicated FTP client. B. A GUI builder. C. The FTP client built into a Web IDE. D. A solution similar to WAMP.
C. The FTP client built into a Web IDE.
Your web developer has presented a report of a focus group’s review of your new website. The report contains information on the amount of time the group spent on the site, the number of clicks required to navigate, and the general pattern of navigation. What kind of testing was the focus group performing? A. Formative testing B. Objective testing C. Qualitative testing D. Summative testing
C. Qualitative testing
In the early days of user interface design web (1990’s) designers moved from using tables to organize a layout, to interactive design using Flash. Today, which
group of open-source technologies, are commonly used?
A. PHP
B. Vector graphics
C. Dynamic HTML
D. PhotoShop
C. Dynamic HTML
Gabby is meeting with a client to discuss a new web site. She is asking her client a series of questions so that she can create a site strategy. Which of the questions below would help Gabby define the site audience?
A. How will users navigate through this site?
B. What kind of users will be visiting the site?
C. What is the most important task for users to complete on the site?
D. How many visitors are expected to visit the site?
B. What kind of users will be visiting the site?
The Scenario-based design method includes which of the following components?
A. Testing, redesign, release
B. Discovery, evaluation, prototype
C. Analysis, design, prototype
D. Specifications, storyboards, development
D. Specifications, storyboards, development
Nicki is working on a website for a company that sells handmade beauty products online. One of the goals for this site is to attract and retain site visitors What is
one tactic she could use to help achieve this goal?
A. Create a complex and unique navigation system to really impress new visitors to the site.
B. Make sure users can only view products on the site after they have filled out a registration form to create an account.
C. Create a blog section that can be updated weekly with tutorials on innovative ways to use the website’s beauty products.
D. Show visitors a wealth of similar product options on affiliate sites by displaying large, animated ads in the header and sidebar.
C. Create a blog section that can be updated weekly with tutorials on innovative ways to use the website’s beauty products.
You have just completed focus group testing of a medium sized site. Most of the members of the focus group had difficulty locating the navigation button, but when they found them, they smiled, clicked, and moved to the next page. Based on this observation, you decide to add the navigation buttons at the top of pages, as well
as the bottom. What usability testing stage is being performed?
A. You are drawing conclusions from the qualitative data.
B. You are collecting the qualitative and quantitative data.
C. You are analyzing the quantitative data.
D. You are documenting the results of the testing.
C. You are analyzing the quantitative data.
A large hardware retailer has a very large website, with many pages of do-it-yourself (DIY) tutorials, and product information. However, some customers are visiting
the site to find the closest physical store. The development team has elected to place a link for the Store Locator in the top right corner of the home page, but it will
not appear on tutorial or ecommerce pages. What kind of navigational element is this?
A. Breadcrumb
B. Utility
C. Secondary
D. Primary
B. Utility