Exam Questions

Question 1

1. A library is removing borrowers from its database who have not borrowed a book for three or more years.

Describe one disadvantage to the borrowers if the data is not removed safely from the database. [2]

Answer 1

Data could be accessed by hackers / unauthorised users (1) leading to identity theft (1).

Question 2

2. (a). Stored data and information must be kept secure by organisations.

Explain two impacts on an organisation of keeping data and information secure.

Answer 2

Increased reputation (1) as a trustworthy organisation (1).
Increased costs (1) for investing in security (1).

Question 3

2. (b). Some data can be partially anonymised.

i. Explain what is meant by the term partially anonymised.

Answer 3

Part of the data (1) is replaced by a symbol / example of symbol (1).

Question 4

2. (b)
   ii. Partially anonymise the data 1124 1451 9998 1103 below.

Answer 4

Data Partially anonymised (1)

Question 5

3. Compare the use of the information styles braille text and tactile images.

Answer 5

Braille text

is used for documents (1).
generated through the use of a braille printer (1)
Is a series of dots (1).

Tactile images

used for photographs / maps / images (1).
generated through the use of software which creates raised lines (1).
Makes a ‘feelable’ image (1)
*Any other valid suggestion

Question 6

4. (a). An on–line clothing retailer is carrying out market research. Qualitative data can be collected during market research.

i. Using an example, describe what is meant by qualitative data.

Answer 6

Data that can be observed (1) but not measured (1)
Deals with description / text / written form (1)
Example e.g. colour of clothes (1)
Example e.g. colour of clothes (1)
*Any other valid suggestion

Question 7

4. (a).
   ii. Identify two items of non–sensitive data which could be collected during the market research.

Answer 7

Name (1)
Gender (1)
Age (1)
Preference for types of clothing (1)
*Any other valid suggestion

Question 8

4. (b). The market research will be carried out using an online survey.

Discuss how the importance of collecting good quality information should be considered when creating a market research survey.

Answer 8

Indicative content

If quality of information is not good then the information collected will be worthless
Good quality information needs to be collected to enable retailer to analyses the collected information
Information collected should be:

-Reliable
-Valid
-Relevant
-Accurate

Survey needs to be targeted at a range of demographic categories
Range of types of questions, e.g. opinions etc.

Question 9

4. (c). Describe two benefits and one limitation of using a spreadsheet to manipulate the information gathered in the survey.

Answer 9

Benefits

Survey can be linked to a spreadsheet (1) so results are directly imported (1)
Data can be ordered / grouped (1) according to pre–set rules (1)
Cell names (1) can be used to categorise data (1)
*Any other valid suggestion

Limitations

Data can be incorrectly imported (1) if survey does not follow format of spreadsheet (1)
Inexperienced users (1) could delete data (1)
A spreadsheet cannot manipulate text (1) so questions on survey need to be numerical (1)
*Any other valid suggestion

Question 10

4. (d). Explain how a spreadsheet could be used when analysing the results of the survey

Answer 10

Graphs / charts (1) can be used to convey numerical information (1)
Modelling / what-if questions can be used (1) to determine impact of variables on data (1)
Many people can use the spreadsheet (1) with cells being locked to avoid changes (1)
Statistical data can be found (1) by using functions / formulae (1)
*Any other valid suggestion