Exam Question Structure

Question 1

What does PECAN PIE stand for?

Answer 1

Point & Explanation - Needs to use the words of the question. Explain by using relevant knowledge and understanding

Contextualised Analysis - Build depth of point through logical chain of reasoning and a range of business theories. Apply the analysis of context provided

Point include Evaluation - NOT the conclusion. Develop a ‘it depends upon’ or ‘however’ sentence implementing either uncertainty, strength of argument, long term/short term, need more data and whether this is always the case

Point

Pie

Question 2

4 Marker includes…

Answer 2

Point with in-depth explanation (with reference to a model)

Question 3

6 Marker includes…

Answer 3

1 x PECAN PIE ( with reference to a model)

Question 4

16 Marker includes…

Answer 4

Intro

1 x PECANPIE

Case studies (with reference to a models, using them to back your argument)

Conclusion

Question 5

25 Marker includes…

Answer 5

Intro

2 Solid PECANPIE’s

Case studies (with reference to a models, using them to back your argument)

Conclusion