Exam number three Flashcards
entrepreneurship
creating new value by an existing organization or new venture
-involves assumption of risks
what contexts can new value be created in
- Start ups
- companies of any age
- private or public equity
- non profits
entrepreneurial opportunities require
opportunity recognition
two phases of opportunity recognition
discovery
evaluation
discovery phase
becoming aware of a new business concept
evaluation phase
analyzing the opportunity to determine whether it is viable or feasible to develop further
qualities of viable opportunities
attractive
achievable
durable
value-adding
Resources essential to entrepreneurial success
financial resources
human capital
social capital
government resources
entrepreneurial financial resources
- initial start up financing
- early stage financing (angel investors)
- later stage financing (venture capitalists)
entrepreneurial human capital resources
-strong skilled management needed
entrepreneurial social capital
-extensive social contacts and strategic alliances
federal state and local government resources
- government contracting
- loan guarantee programs
- training, counseling, and support services
entrepreneurial leadership
tenants
- vision
- drive and dedication
- commitment to excellence
vision
being able to see the future and communicate/inspire that vision to others
entrepreneurial leadership insights
- social networks provide good background information
- but nothing replaces strong personal relationships with suppliers and partners
lessons from young entrepreneur
- engage audience w/ presentation
- solve a problem that really exists
- have integrity
- have a solid vision
entrepreneurial strategies
- entry strategies
- generic strategies
- combination strategies
entry strategies
- pioneering
- imitative
- adaptive
pioneering new entry strategy
-creating new ways to solve old problems
initiative new entry strategy
- introducing the same basic product or service as a competitor
- can we do it better than existing competitor
- can someone imitate us?
adaptive new entry
- offers a produce or service that is somewhat new and sufficiently different
- does a superior job at meeting customer needs
generic strategies for new ventures
overall cost leadership
differentiation
focus
overall cost leadership advantages
- simpler structure/smaller size
- quicker decision making
differentiation strategy an compete by
- unique value through innovation and superior tech
- deploying resources in radical new way
focus strategy gives ability to
-use niche strategies that fit the small business model
combination strategies for new ventures
combine the best of different generic strategies
examples of combination strategies
- holding down expenses with a simple structure
- creating high value products by being flexible and innovative
- offering specialized products or superior customer service to niche market
typical pattern of growth for corporations
simple > functional > divisional > matrix
simple structure
-owner/manager makes most of the decisions
functional structure
- grouped by major functions of the firm
- (ie marketing, finance, operations)
divisional structure
grouped by products, projects, or markets
-each division typically has it’s own functional structure
matrix structure
functional departments are combined with product groups on a project basis
-x axis is function and y axis is project and they intersect
strategic business unit (SBU) structure
grouped by similar products or markets into units to achieve synergy
holding company structure
business in a corporations portfolio are result of unrelated diversification
what considerations to firms with international operations need to consider when choosing a structure
- type of strategy that drives their foreign operations
- degree of product diversity
- extent to which firm is dependent on foreign sales
firms with global strategies should use those structures
-worldwide functional structure
worldwide divisional structure
-worldwide company holding structure
firms with multi-domestic strategies should use
- international division structure
- geographic area division structure
- worldwide matrix structure
global startup
- used inputs from around the world
- sells products/services around the world
- has coordination challenges