Exam Definitions Flashcards
Joint Venture
A business arrangement in which 2 or more parties agree to pool their resources for the purpose of accomplishing a specific task. This task can be a new project or a new business activity. E.g Warner Bros.
Commercial Venture
The activity of providing goods and services for financial gain. E.g Disney
Cross media ownership
It is the ownership of multiple media businesses by a person or cooperation. These businesses can include T.V, film, radio, newspaper, magazine and books.
Synergy
Media synergy is the way in which different elements of a media conglomerate work together to promote linked products. E.g. Frozen and Pokemon.
Vertical Integration
Vertical Integration is the combination in one firm of 2 or more stages of production normally operated by separated firms.
Horizontal Integration
Horizontal Integration is the process of a company increasing production of goods or services at the same part of the supply chain.
Production Process
Production Process refers to the stages required to complete a media product from the idea to the final master copy. The process can apply to any type of media production film, video, T.V and audio recording.
Above the line advertising
Above the line advertising is where mass media is used to promote brands and reach customers. E.g. Film posters and chat show programmes.
Below the line advertising
Below the line advertising is a more one-one type of advertising and is used to promote on free platforms. E.g. YouTube, Facebook, Twitter, Instagram and Tik Tok.
Niche audience
The audience of a special interest usually in small numbers. E.g. Fishing magazines.
Public Service Broadcaster
Public Service Broadcaster is a company that delivers services beneficial to the public interest. This type of company will offer products to the audience that go beyond the purpose. E.g. BBC.
Conglomerate
It is one overall parent company owns a number of smaller companies called subsidiaries. Each subsidiary business runs independently but supports the wider goals and objectives at the parent company. E.g. Disney owning other companies like PIXAR, Marvel and ESPN.
Independent Companies
Independent companies are companies that are free from the control of a conglomerate. They usually produce one type of media product or service. E.g. Aardman Animation (Wallace and Gromit).
Marketing
Marketing is the action or business by promoting and selling products or services, including market research and advertising.
Black Box
Black Box is one device, such as a smartphone that supplies us with all of our information communications technology (ICT) and media requirements.
Streaming
Streaming is a way that a piece of music or audio-visual content is watched by a user online without it being downloaded. E.g. YouTube and Netflix.
Simulcasting
Simulcasting is when a media product is broadcasted both online and via a traditional medium at the same time. E.g. The Grand Prix shown on channel 4.
Technological Convergence
Technological Convergence is the coming together of information and communication technologies in order to create new ways of producing and distributing products and services to media audiences.
Passing Off
Passing Off is making a false representation, which is likely to convince a person to believe that the goods or services provided are those of another.
Genre
Genre is a way of categorising a text through style and form in T.V and films. E.g. Horror, comedy, thriller, action and sci-fi
Steve Neale-Genre theory
Steve Neale believes that the genre of a film is made up of 2 things: How much the film keeps up to the generic expectations and How much the film brings down the generic expectations and enough to be unique.
Deborah Knight-Genre theory
Deborah Knight believes satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation.
Vladimir Popp-Narrative Theory
Vladimir Popp believes of a 7 character theory where each story/narrative contains 7 character, which are; Hero, Villain, Princess, Princess’s Father, Dispatcher, Donna and False Hero.
Vladimir Popp-Narrative Theory
Vladimir Popp believes 7 character theory. Each story/narrative contains 7 each characters. These are Heroes, Villains, Princess, Princess’s Father, Dispatcher, Donna, False Hero.
Roland Barthes-Narrative Theory
Roland Barthes-Enigma codes-A question that is not immediately answered and this draws an audience into text.
Representations
This is when you depict and portray a certain something in a way from a first impression.
Laura Mulvey-Representation Theory
Laura Mulvey believes that women only appear in films, T.V or adverts for men to look at for pleasure and vice verser.
Moral Panic
Moral Panic is the concern that discussion of media can create panic about the negative impact media has upon teenagers.