EXAM Flashcards

1
Q

Linear model

A

Answer

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2
Q

Interactional model

A

Answer

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3
Q

Transactional model

A

Answer

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4
Q

Traditions

A

Answer

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5
Q

Contexts

A

Answer

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6
Q

The rhetoric

A

Aristotle

Audience is important. Speaker should be audience-centered.

Proof = means of persuasion

  • Ethos
  • Logos
  • Pathos

Syllogisms

  • Major premise
  • Minor premise
  • Conclusion

Types of Rhetoric

  • Forensic rhetoric (courtrooms)
  • Epideictic rhetoric (ceremonial)
  • Deliberative rhetoric (Political)

The three types refer to three different time periods: forensic to the past, epideictic to the present, and deliberative to the future.

Tradition:
The rhetorical tradition

Context:
Public/rhetorical
Mass/media

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7
Q

The narrative

A

Humans are storytellers.

Good story > Good argument

Alternative to the rational world paradigm

“Good reasons”

Rationality:

  • Coherency (structural, material, characterological)
  • Fidelity (truthfulness, liability)

Tradition:
Rhetorical

Context:
Public/rhetorical

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8
Q

Semiotics

A

Study of signs

A sign is something that stands for something else

Signified and Signifier

Signs are arbitrary
- Swastika
Positive and Negative connotations

The triadic model

  • Object
  • Representamen
  • Interpretant (NEW)

“The sign is no sign unless it signifies something to me!”

Iconic Signs
Indexical signs
Symbolic signs

The Photographic Connotators:

  • Trick effects
  • Pose
  • Object signs
  • Photogenia
  • Aestheticism
  • Syntax

Tradition:
Semiotic

Context:
Mass/media

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9
Q

Uncertainty Reduction Theory

A

Reduce uncertainty between strangers engaging in their first conversation.

Prediction
Explanation

Cognitive uncertainty
Behavioural uncertainty

Entry phase
Personal phase
Exit phase

Passive strategies (observer)
Active strategies (ask a third party)
Interactive strategies (direct contact)

Relationships

Low-context cultures
High-context cultures

Uncertainty avoidance

Tradition:
Socio-Psychological

Context:
Intrapersonal
Interpersonal

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10
Q

Expectancy Violation Theory

A

Nonverbal behaviour

Cause arousal

Personal space

Proxemic zones

  • Intimate
  • Personal
  • Social
  • Public
Territoriality
Primary
Secondary
Public
- Prevention and reaction

Pre-interactional expectations
Interactional expectations

Threat threshold
Violation valence
Communicator reward valence

Tradition:
Socio-Phychological

Context:
Intrapersonal
Interpersonal

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11
Q

Groupthink

A

Desire for unanimity overides motivation to assess all available plans of action

Problem-solving groups
Task-oriented groups

Cohesiveness

Affiliative constraints

Homogeneity

Strucural Factors

  • Group insulation
  • Lack of impartial leadership
  • Lack of decision-making procedures

Group stress
Internal and external

Symptoms:

  • Overestimation of the Group
  • Closed-mindedness
  • Pressures Toward Uniformity

Ways to Prevent Groupthink

  • Oversight and control
  • Whisteblowing
  • Objection
  • Consensus and majority rule

Tradition:
Socio-Psychological
Socio-Cultural

Context:
Small group
Organizational

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12
Q

Organizational Culture Theory

A

Spiderweb

Symbols:

  • Physical
  • Behavioural
  • Verbal

Values

Cultural Performances in Organizations:

  • Ritual
  • Passion
  • Social
  • Political
  • Enculturation

Tradition:
- Socio-Cultural

Context:
Organizational
Small group

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13
Q

Agenda Setting Theory

A

Agenda setting occurs because:
- media = selective
- media = gatekeeping =>
establishes the relevant issues and images in public’s minds

2 levels of agenda setting

  • agenda
  • framing

Priming

Three-part process.
Media agenda, public agenda and policy agenda.

Agenda setting => identifies which issues are important
Framing => shows us how to understand them
Frames = packages of message features like organization and language choice that help simplify & provide a perspective

Tradition:
Socio-Psychological

Context:
Mass/Media

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14
Q

Uses and Gratification Theory

A

The theory holds that people actively seek out specific media and specific content to generate specific gratifications (or results).

limited effects

  • Individual Differences Perspective
  • Social Categories Model

Fraction of selection

Reasons for media use?

Parasocial interaction

Need types:

  • Cognitive
  • Affective
  • Personal integrative
  • Social integrative
  • Tension release

Activeness

Social Situations

New media?

Tradition:
Socio-Cultural

Context:
Mass/media

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15
Q

Media Ecology Theory

A

Study of how media and communication processes affect human perception, feeling, emotion and value.

Media Ecology Theory centers on the principles that society cannot escape the influence of technology.

Global village

The medium is the message

Hot/cool media

Technopoly

Tradition:
Socio-Cultural
Critical

Context:
Mass/media

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16
Q

Social Media

A

Vilma Luoma

Social media refers to writing and broadcasting carried out by “the people formally known as the audience”

Noise

Flow of informaton has grown exponentially. Two step flow model reconsidered.

Feedback!

Agenda setting theory

Whuffie

Social actions

Clicktivism

Self-presentation

Social presence.

Tradition:
The Socio-Cultural Tradition

Context:
A mix of intra, inter, public and mass/media and cultural.

17
Q

Face-Negotiation Theory

A

Assumes that people of various cultures are concerned with the presentation of their face.

face
- a metaphor for the public image people display

Face concern
Face need

Positive face
Negative face

Facework

  • Tact
  • Solidarity
  • Approbation

Self-identity

Face-saving
Face-restoration

Individualism
Collectivism

Face management

Avoiding
Obliging
Compromising
Dominating
Integrating

Tradition:
Socio-Psychological

Context:
Cultural

18
Q

Communication Accomodation Theory

A

When two people speak, they frequently mimic each other’s speech and behaviour

Language, gestures, rate, jargon, etc.

Accommodation

Social Identity Theory

  • In groups
  • Out groups

Perception
Evaluation
Norms

Convergence
Divergence
Overaccomodation

Indirect stereotyping

Tradition:
Socio-Psychological

Context:
Cultural

19
Q

Muted Group Theory

A

Muted Group Theory explains that women trying to use man-made language to describe their experiences is somewhat like native English speakers learning to converse in Spanish

Does not only apply to women.

Dominant group
Muted group

Division of labour
Second shift

Silencing - inarticulate as speakers.

Strategies of resistance

Tradition:
Semiotic
Critical

Context:
Cultural

20
Q

Feminist Standpoint Theory

A

Framework for understanding women’s positions relative to the systems of power.

The use of communication as a tool for changing the status quo and producing change.

Built on knowledge generated from the everyday lives of people.

Key concepts

  • voice
  • standpoint
  • situated knowledge
  • sexual division of labour (second shift)

Tradition:
Critical

Context:
Cultural