Exam Flashcards
Name the megatrends
Urbanisation, Sustainability in action everywhere, Mobility revolution, Digitalization&connectivity, Transformation of value chains, and Beyond demographics
Describe challenges with Urbanisation?
Consume a lot-doesn’t produce
Supply of food/beverage packaging crucial
Developing packaging solutions for tough climate SCs
Recycling systems within cities
Describe challenges with Sustainability in action everywhere?
Willingsness to pay more for sustainable brands
Describe challenges with Mobility revolution?
Increasing mobility of goods and people with less footprint and traffic jams
Automation target from manufacturing to distribution
People expects delivery anywhere&anytime
Ecommerce
Describe Digitalization&connectivity?
Everyone and everything connected
Opportunities for generation of data –> creates value
AI computers, big data
Describe Transformation of value chains?
Cut out middle hand –> directly to consumer
Value chain will disappear
Describe Beyond demographics?
Age, gender and origin are no longer key to defining consumers
People expect full customization
Who’s including in “user oriented innovation”?
Both consumers and end users
Define “Market segment”
A group of consumers with similar needs and behaviours
What is a consumers satisfaction determined by regarding perceived quality?
the difference between when they purchase it and when they use it
What’s the 1st and 2nd moments of truth?
perception of quality is created both when bought and during usage
Reliability in different consumer insight methods ranked best to worst?
Y: Reliablility
X: Distance from object/occasion
Own use Experiments/tests Simulations Observations Dialogues Structured interviews Focus groups Questionnaires
Describe the KANO model
Y: Customer satisfaction
X: Degree of achievement
Attributes regarding quality can be divided into what categories?
Ergonomic
Technical
Communicative
What are the qualities described in the KANO model?
Attractive One-dimensional Must-be Indifferent Reverse
Describe Attractive Quality
Provides satisfaction when achieved fully, but do not cause dissatisfaction when not fulfilled. Not expected.
Describe One-dimensional Quality
Satisfaction when fulfilled. Dissatisfaction when not fulfilled. “Get 10% extra”
only gets 6% extra…
Describe Must-be Quality
Taken for granted when fulfilled. Dissatisfaction when not fulfilled. Basic attributes like milk package not leaking
Describe Indifferent Quality
Neither good or bad. Like skånemejeriers 101001010 different yoghurt packaging flavourdependent colours
Describe Reverse Quality
Making it worse (at least for some consumers).
consumers perfer different things
Describe Perceived Quality
what a potential buyer expects to get out of a new product
Describe Quality expectation
will this be purchased once?
Describe Fulfilment of expectations
will this be purchased again?
What are the innovation ways of working?
Exploiting -plan ahead (chess)
Exploatory -gamble (poker)
Describe the Empathy map
What does he/she... ..think/feel ..hear ..see ..say/do
Pain points
Gain points
So what…The insight
Describe the innovation reactor principle
Input –> Insighting –> Ideation –> Implementation
Describe the insighting phase of the innovation reactor?
Convergent Observation/interviews Early adapters/target groups Identify similar technologies used in other industries Maps over- and underserved areas
Describe the Ideation phase of the innovation reactor?
Diverging
No real failures, only learning
Describe the Implementation phase of the innovation reactor?
Don’t evaluate on your own (biased and emotionally involved)
Converging
Why does gas move in and out of the package?
Differences in partial pressure ( ΔP)
What can degrade food?
Temperature
Light
Oxygen
Micro-organisms
What protects food?
Nitrogen
Carbon dioxide
What is MAP?
Modified Atmosphere Packaging
How does MAP work?
Evacuation of air
Gas flushing
Sealing
Why do we use MAP?
longer shelf life
How much of the produced food is food waste?
40%!!!!!!!!
List the most commonly used packaging polymers
PE polyethylene
PP polypropylene
PET polyester
Poly(EVOH) ethylene vinyl alchohol
Nylon polyamide
PVC poly vinyl chloride
PS polystyrene
Describe PE
softest, sealing, water barrier
Describe PP
soft, sealing, water barrier, heat resistance, trays for microwaveable foods, bottles for ketchup
Describe PET
stiff, amorphous, sealing, gas barrier, bottles, jars, boil/microwaveable bags
Describe Poly(EVOH)
extremely good gas and aroma barrier, hydrophilic (sensitive to moisture), often sandwiched between moisture layers like PP
Describe Nylon (PA)
strength, toughness, gas barrier, heat resistance, often sandwiched between moisture layers like PP
Describe PVC
fairly stiff, thermo forming, gas barrier
Describe PS
stiff, thermo forming, trays for meat, egg cartons
Big bulky atoms/groups lead to..
..stiff plastics
What polymer can be recycled to be a new food package?
PET
How can one improve the properties of recycled PET?
Cover it with virgin PET on both sides.
Why is PET suitable for recycling into new packaging?
Excellent taste and odour barrier
Medium high oxygen barrier
Melt flow properties
(works in injection moulding, film blowing, extrusion)
Broken chains can be mended back to long chains by drying and heating
Name hazardous substances in plastic
Phtalates Bisphenol A (BPA)
What plastic often includes Phtalates and where/how is it used?
PVC
- not used in packaging in Nordic countries since >30 years
- common in medical packaging
What plastic often includes BPA (Bisphenol A) and where/how is it used?
PC -poly carbonate
BPA is the monomer for PC
PC not common packaging polymer
Epoxy contains BPA –> coatings inside food/beverage cans
What type of plastic is often used when making package closures?
Thermosets
Pros of plastics?
Inexpensive
Flexible
Moldable
Shock-resistance
Recyclable
Cons of plastics?
Permeability to gas/vapour/aroma
Food components can sorb into plastic
Low compressive strength
What is HDPE used for?
bottles for milk, water, juice
What is LDPE used for?
bags
What are the different raw materials for paper production?
Soft wood
Hard wood
Recycled
Describe Soft wood
Pine and spruce
long, tough, strong
Describe hard wood
Birch
short, dense, stiff
What is recycled raw materials for paper production made of?
recycled fibers
What types of fibres are there?
Virgin fibres
Recycled fibres
Describe Virgin fibres
Long, strong
Well known origin and board properties
Lighter paper for same performance
Pure, food proof, odour neutral
Describe Recycled fibres
Short, weak, dusty
Remains of ink, glue, plastic
-difficult to control
No odour safety
How many times can fibres be recycled?
Up to 7 times
What kinds of paper board are there?
Corrugated and Carton
Describe Corrugated board
Built up by atleast 3 papers, individually produced
Endless combining possibilities of these papers inside the board
Used as primary, secondary and tertiary
Describe Carton board
Sevreal layers with different properties
Pre-determined strength level
Can be cut, folded, formed etc.
Mainly primary packaging
Above 200g/m^2
What are corrugated board constructed of?
Fluting and Liner
What types of fluting are there?
Semi Chemical Fluting
Recycled Fluting
What types of Liner are there?
Kraft Liner
Testliner 1, 2, 3, and 4
Describe Semi Chemical Fluting
Stiffer
Short fibre
Mostly made from Semi Chemical primary fibre pulp
Describe Recycled Fluting
Mostly made from recycled fibre based paper
Describe Kraft Liner
Long + Short fibres
Mostly made from primary kraft pulp
Describe Testliner 1,2,3 and 4
Mostly made from recycled fibre based paper
What’s an important parameter for paper boxes?
Stacking strength
What is BCT?
Box Compression Test
What does BCT depend on?
Board properties :
BCT= f( ECT, Bending stiffness)
What is ECT?
Edge Crush Test
Where is >70% of box compression strength placed?
In the corners
What’s the correlation between panel hight and strength of the box?
A high panel –> weaker box
What tests are performed on paper boxes regarding transport?
Climate
Drop
Compression
Vibration
What types of water resistant barriers are used for paper boxes
Waxing
Plastic film
Aluminum film
Coating
Fibre based barriers