EXAM 5 Flashcards
5 Types of Intellectual Property
Trade Secrets, Trade Symbols, Trade Names, Copyrights, Patents
2 Requirements to qualify as a Trade Secret
Secret info, has value to owner due to secrecy
Examples of Trade Secrets
Algorithms, Formulas
Misappropriation is associated with
Trade Secrets
How to protect against misappropriation?
NDA, HR Policies
What does an NDA prohibit?
(DUCS) Disclosure, Use, Competition, Solicitation
What can an NDA require?
That all info be destroyed or returned
Remedies to misappropriation
Seek damages that are greater than or equal to the loss of the owner, Injunction
Injunction
Prevent further disclosure/use
What does the Trademark (Lanham) Act of 1946 protect?
Trade Symbols
3 Types of Trade Symbols
Trademark, Service Mark, Certification Mark
Trademarks identify
GOODS
Service Marks identify
SERVICES
Certification Marks example
USDA
2 Mark Requirements
Inherently Distinctive, Cannot Cause Confusion
Example of Fanciful
Pepsi, Exxon
Example of Arbitrary
Apple, Amazon
Example of Suggestive
Netflix, Jaguar
Example of Descriptive
Coca-Cola
Example of Generic
Band-Aid, Kleenex
What to consider when choosing mark?
Industry
Do you have to register your mark to protect it?
NO, UNLESS YOU WANT FEDERAL PROTECTION
To register a mark, you must have:
Use of mark, Continuous Use, Ability to defend
How long do you have between intent and action in use of mark?
6 Months