EXAM 5 Flashcards
5 Types of Intellectual Property
Trade Secrets, Trade Symbols, Trade Names, Copyrights, Patents
2 Requirements to qualify as a Trade Secret
Secret info, has value to owner due to secrecy
Examples of Trade Secrets
Algorithms, Formulas
Misappropriation is associated with
Trade Secrets
How to protect against misappropriation?
NDA, HR Policies
What does an NDA prohibit?
(DUCS) Disclosure, Use, Competition, Solicitation
What can an NDA require?
That all info be destroyed or returned
Remedies to misappropriation
Seek damages that are greater than or equal to the loss of the owner, Injunction
Injunction
Prevent further disclosure/use
What does the Trademark (Lanham) Act of 1946 protect?
Trade Symbols
3 Types of Trade Symbols
Trademark, Service Mark, Certification Mark
Trademarks identify
GOODS
Service Marks identify
SERVICES
Certification Marks example
USDA
2 Mark Requirements
Inherently Distinctive, Cannot Cause Confusion
Example of Fanciful
Pepsi, Exxon
Example of Arbitrary
Apple, Amazon
Example of Suggestive
Netflix, Jaguar
Example of Descriptive
Coca-Cola
Example of Generic
Band-Aid, Kleenex
What to consider when choosing mark?
Industry
Do you have to register your mark to protect it?
NO, UNLESS YOU WANT FEDERAL PROTECTION
To register a mark, you must have:
Use of mark, Continuous Use, Ability to defend
How long do you have between intent and action in use of mark?
6 Months
How often must marks be renewed?
Every 10 years
Limit on number of times a mark can be renewed?
Unlimited
When must owner file Affidavit of Use for a mark?
1 year before expiration
Benefits of registering a mark?
Nationwide notice, enforcement of mark, protection on imports
When is a mark incontestable?
≥ 5 years
2002 Madrid Protocol
Identifies Mark in > 65 countries
When is a mark considered abandoned?
After 3 years of nonuse
How to defend mark?
Send cease and desist letter, sue if necessary
What do you NOT have to prove for infringement?
PROOF OF INTENT
To prove infringement of mark:
Using w/o authorization of identical or substantially indistinguishable mark
Testing infringement:
Would an appreciable number of ordinarily prudent purchasers be misled or confused
When are marks allowed to be used by a non-owner?
Comparative ads, Non-commercial use, News Reporting
Trade Names
Any name used to identify a business/vocation/occupation (includes assumed names)
Example of a secondary meaning arising in an industry
Beyoncé
_____________________ can be protected in more than one way
Intellectual Property
Can Trade Names be registered as a trademark?
YES
Copyrights
Protects creators of original works
Original Works examples
Music, Literature, Movies, Books, Plays, Computer Software, Art, Contents of a Website
When does protection arise for an original work?
When put into tangible form where it can be perceived, reproduced or communicated for MORE THAN A SHORT TIME
Does the owner have to register to use the © symbol?
NO, THEY CAN USE IT IMMEDIATELY
Examples of work that cannot be copyrighted:
Domain Names, Processes, List of Ingredients, Ideas
How to protect an idea:
Original, Tangible Expression, Contractual Relationship between Creator and Infringer
Why register a copyright?
Easier to obtain damages, reimbursement, and gives notice
If damages occur in the context of a copyright, does the owner have to prove these damages?
NO
Sonny Bono Copyright Expression Act of 1988 protects copyrights for how long?
Individual: Lifetime + 70 yrs
Entity: 95 yrs from first publication or 120 yrs from creation
Fair Uses of Copyright Material
(CCN TSR) Criticism, Comment, News Reporting, Teaching, Scholarship, Research
Patents
Monopolistic right to make/use/sell an invention/process to others (even if second process was developed independently)
Where do patented inventions go when they expire?
The Public Domain
3 Patent Categories:
Utility, Plant, Design