Exam 4 Flashcards
Where goods are produced & sold to buyers - At wholesale prices during market weeks
Markets
New York - Largest - Most important
Los Angeles
Miami
Dallas
Major Domestic Market Centers
- The original link between the New York fashion scene & the provinces
- Evolved from lonely traveling salesmen
- Showing only one line to groups of salesmen
- Showing multiple, noncompeting lines
Sales Representatives
- Ultimately, this developed into regional market centers
- Consist of exhibition spaces that house wholesale markets
- The Chicago Merchandise Mart - Oldest of the marts
- There is a mart in most major cities
Marts
- Publicity - Fashion shows, parties
- Information Services - Buyer’s Directory - Publications
- Educational Services - Seminars, conferences
Services of Market Centers & Marts
- Periodic events in regional market centers
- They are smaller than market weeks
Trade Shows
- A market week - Minus permanent facilities
- Women, children & accessories - Held in Las Vegas
MAGIC Trade Show - Men’s Apparel Group In California
- The nation’s fashion capital
- Offers the largest selection of manufacturers’ showrooms
- The fashion publishing, buying & retailing center
- The cultural center of U. S. - The best place for designers to draw inspiration from all forms of art
New York City - Many Advantages
- Originated in 1993 in NYC
- A platform for American designers - Become leading players in the global fashion business
Seventh on Sixth
- Seventh on Sixth
- Los Angeles Shows
- Miami Shows
IMG - Today’s Producer
- Fashion Fringe (London)
- Lakmé India Fashion Week
- Thai Supermodel Search
- Pakistan Fashion Week
IMG Fashion & 7th on Sixth
Internationally - Produces, manages & represents
International Fashion Shows
- Their own unique flavor & fashion
- The Los Angeles Market - Easy-living, casual lifestyle, colorful
The Dallas Market
- The Los Angeles Market - Easy-living, casual lifestyle, colorful
- Southwestern looks - Handcrafted styles
The Miami Market - Latino & Caribbean flavor, colorful - Best known for children’s wear
Regional Market Centers- Each Market Center
Louis XIV - During the reign - 1643-1715 - France first emerged as a fashion showcase
Lyons - Textile production
Alencon - Lace works
Established to meet needs of Versailles royalty at court
France
- France originated haute couture
- Charles Frederick Worth - Opened the first couturier
1858
- Established in 1868
- Sets standards & dates for haute couture shows
- Most valuable contribution
- It represents its members in arbitration disputes & seeking regulation of wages & working hours
Chambre Syndicale de la Couture Parisienne
- By itself loses money - creates profitability
- Franchising
- Licensing arrangements
- Prêt-à-porter lines
Haute Couture
- Ready-to-wear portion of the market
Money making section of the fashion industry- Giving designers access to large markets
- Standardized sizing & mass manufacturing created profitability
Prêt-à-Porter
Designs
Held in major European fashion capitals
- London - Paris - Milan
Semiannual “Pret” Shows
France’s most serious rival in the fashion industry
Italians have made massive inroads - After the 1990’s & into the 21st century
Italian designers renowned for - Superb knitwear, accessories & textiles
Italy
- Use innovative & beautiful textiles to launch themselves in the luxury markets
- Giorgio Armani. Valentino - Developed tremendous influence
- Gucci, Prada
- Greatly influences today’s luxury market
Designers
Savile Row - Best known for handcrafted suits
Great Britain
Today’s most important designers
Britain