EXAM 4 Flashcards
Planning
Setting goals and deciding how to achieve them
Plan
A document that outlines how goals are going to be met
Business plan
A document that outlines a firm’s goals, the strategy for achieving them and the standards for measuring success
Business model
Outlines the need the firm will fill, the operations of the business, its component and functions, and expected revenues and expenses
Strategy
Sets the longterm goals and direction for an organization
Generally reconsidered every year because of changing conditions
Strategic management
A process that involves managers from all parts of the organization in the formulation and implementation of strategies
An organization should adopt planning and strategic management for 3 reasons
- Provide direction and momentum
- Encourage new ideas
- Develop a sustainable competitive advantage
Mission statement
“What is our reason for being?”
Responsibility of top management and board of directors
Vision statement
“What do we want to become?”
Guides decisions
Developed by top managers
Values statement
“What values do we want to emphasize?”
What a company stands for
Strategic planning
Done by top managers for the next 1-5 years
Tactical planning
Done by the middle managers for the next 6-24 months
Operational planning
Done by first-line managers for the next 1-52 weeks
Characteristics of effective vision statements
Clarity
Future focus
Abstractness & challenge
Idealism
Goal (objective)
A specific commitment to achieve a measurable result within a stated period of time
Long-term goals (strategic goals)
1-5 years
Focus on achieving the strategies in a company’s strategic plan
Short-term goals (tactical or operational goals)
12 months
Means-end chain
Shows how goals are connected or linked across an organization
Operating plan
A plan that breaks long-term output into short-term goals
Action plan
The course of action needed to achieve a stated goal
SMART goal
Specific
Measurable (or quantifiable)
Attainable (or realistic)
Results-oriented (support company’s vision)
Target dates (deadlines)
Management by objectives (MBO)
- Jointly set objectives
- Develop action plans
- Periodically review performance
- Give performance appraisal and rewards
Cascading goals
Process of ensuring that the strategic goals set at the top level align (or cascade) downward with more specific short terms goals
For goal setting to be successful…
- Top management and middle management must be committed
- It is best to cascade goals
- Goals must “cascade” (be linked consistently down through the organization)
Planning/control cycle
- Make the plan
- Carry out the plan
- Control the direction by comparing results with the plan
- Control the direction by taking corrective action in 2 ways (correcting deviations or improving future plans)
Main core skill
Critical thinking/problem thinking (consider alternative solutions to problems and remain open-minded)
Main soft skill
Networking
Main knowledge skills
Task-based/functional
Understanding the business
Proactive
Relying on your own choices instead of luck and circumstances. Controlling the situation
Strategic positioning
Attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company
(Performing different activities from rivals)
Key principles of strategic positioning
- Strategy is the creation of a unique and valuable position
- Strategy requires trade-offs in competing
- Strategy involves creating a “fit” among activities
Levels of strategy
- Corporate-level
- Business-level
- Functional-level
Corporate-level strategy
Focuses on the organization as a whole
Business-level strategy
Focuses on individual business units or product/service lines
Functional-level strategy
A plan of action by each functional area of the organization to support higher level strategies
5 steps of the strategic management process
- Establish the mission, visions, and values statements
- Assess the current reality
- Formulate corporate, business, & functional strategies
- Strategic implementation: Execute the strategies
- Maintain strategic control: The feedback loop
Strategy formulation
Process of choosing among different strategies and altering them to best fit the organization’s needs
Strategy implementation
Putting strategic plans into effect