Exam Flashcards
What are the different Research Methods ?
Observation Case Study Questionnaire/Survey Experiments Quasi-Experiment
Benefits of observation?
Behaviour is captured in natural context
Used to generate hypotheses
Disadvantage of observation?
Takes a long time
Experimenter bias
Obtrusiveness
Frequency of behaviour occurring – mystery shoppers!
Benefits of a case study?
Detailed account of why particular event occurred
Helps to frame related research questions
Disadvantage of a case study?
Little generalizability – but this is not really why you would choose a case study
Benefits of a survey?
Can collect a large quantity of data
Often, chosen survey variables are based on
information from Focus Groups
What are the steps involved in conducting a survey?
1) Identify Variables (maybe from Focus Group)
2) Literature Search
3) Questionnaire Design and Pilot Test
4) Sampling
5) Data Collection
6) Data Analysis and Presentation
Disadvantage of a survey?
Accuracy of reporting
Representativeness of sample
Return rate
The four basic types of scales are:
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Good test or measurement system should be:
- reliable
- valid
- objective
- standardized
Benefits of Experiments?
Provides more safety
Cause and effect relationships:
-Manipulate I.V. (e.g., leadership style)
-Measure D.V. (e.g., task performance)
-Random assignment
-Control extraneous variables (e.g., experience)
Disadvantage of an experiment?
time consuming
Benefits of a Quasi - Experiment?
Real-world research
Able to evaluate the impact of organizational interventions
Disadvantage of a Quasi - Experiment?
not randomized or unable to manipulate IV (e.g., gender)
Little control
A mean is ….
the average score