Exam 3 study guide Flashcards
The erosion of traditional distinctions among media
Convergence
The process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics
Audience Fragmentation
The integration, for a fee, of specific branded products into media content.
Product Placement
A derogatory names sometimes applied to public relations professionals.
Flack
Fake grassroots organization
Astroturf
Event that has no real informational or issue meaning; its exists merely to attract media attention
Pseudo-Event
In PR, any group of people with a stake in an organization, issue, or idea.
Public
PR in support of social issues and causes
Cause Marketing
In public relations, directly interacting with elected officials or government regulators and agents
Lobbying
In PR, outright lying to hide what really happened
Spin
Public relations practice of countering the public relations efforts aimed at clients by environmentalists
Greenwashing
Combining public relations, marketing, advertising, and promotion into a seamless communication campaign.
Integrated Marketing Communications (IMC)
Newly received or noteworthy information, especially about recent or important events
News
Who said this and what were they defining:
The business of practicing and producing and disseminating information about contemporary affairs of general public interest and importance. It is the business of a set of institutions that publicizes… information and commentary on contemporary affairs, normally presented as true and sincere, to a dispersed and anonymous audience so as to publicly include the audience in a discourse taken to be publicly important
Schudson’s definition of journalism.
How do we decide what’s news?
1) Financial Pressures (ratings/clicks)
2) Political Pressures
3) Format (images?)
4) Audience reception/participation (social media feedback/crowdsourcing)
5) Society (cultural norms)
