Exam 3: Chapter 2, 9, 10 & 10's Appendix Flashcards
Utility
Happiness or satisfaction you get from buying or doing something
What does utility drive
demand
What do we assume about how people consume to maximize their utility
they consume based on what they can afford
Does utility vary person to person on the same object
yes
Marginal Utility
the additional happiness you get when you consume one more of the same thing
Diminishing Marginal Utility
as you consume more units, you get more utility as a total but the additional utility you get per unit decreases
Describe a situation of diminishing marginal utility
When drinking beer (2nd beer is never as good as the 1st)
When eating a food (5th one is never as good as the 2nd)
What does the graph (plotted points connected with straight lines) look like for Total Utility
Starts increasing then levels out and then eventually goes down
What does the graph (plotted points connected with straight lines) look like for Marginal Utility
Starts high and then slowly decreases as more are consumed
Does diminishing marginal utility apply to money, if so explain why
YES because the more money you make, the higher the taxes you pay because it matters that you pay out as much of your salary as a poor person does (you both pay enough to hurt you the same amount even if it is different amounts of money)
What is the abbreviation for Marginal Utility
MU
As long as MU is > 0 you are getting…
satisfaction/happiness from what you are consuming
Demand isn’t only what we want…it is what we
are willing to pay for it
If consumers did not operate on a budget, how would we maximize our utility
we would just buy whatever gave us the most utility no matter the cost
How do we maximize our utility on a budget
We buy the thing with the highest utility per dollar
What is the formula for finding utility per dollar
MU/P
Calculate the utility per dollar for the following items:
Total Utility: 100 Price: $40
: 12 : $3
:90 : $30
- 2.5
- 4
- 3
Which of the following is true?
a) As consumption increases, total utility must increase
b) Total utility increases initially but then decreases as marginal utility approaches zero
c) If marginal utility is greater than zero, total utility is increasing
d) If marginal utility is zero, total utility is at a minimum
C
How does utility drive demand?
as price goes up, we get less MU per dollar than before so we buy less
Indifference Curve
set of combinations of goods that provide the same level of utility
Marginal Rate of Substitution
how many of one thing would you give up to get more of another and be just as happy