Exam 3 Flashcards
a producer whose actions have no effect on the market price of the good or service it sells
price taking producer
a consumer whose actions have no effect on the market price of the good or service he or she buys
price taking consumer
a market in which all market participants are price takers
perfectly competitive market
an industry in which producers are price takers
perfectly competitive industry
the fraction of the total industry output accounted for by that producer’s output
market share
when consumers regard the products of different producers as the same good
a standardized product or commodity
an industry has this when new producers can easily enter into an industry and existing producers can easily leave that industry
free entry and exit
2 necessary conditions for perfect competition
- an industry must contain many producers, none of whom have a large market share 2. consumers must regard the products of all producers as equivalent
perfectly competitive industries are normally characterized by
free entry and exit
the change in total revenue generated by an additional unit of output
marginal revenue
profit is maximized by producing the quantity of output at which the marginal revenue of the last unit produced is equal to its marginal cost
optimal output rule
the optimal amount of an activity is the level at which marginal benefit is equal to marginal cost
profit maximizing principle of marginal analysis
shows how marginal revenue varies as output varies
marginal revenue curve
a price-taking firm’s profit is maximized by producing the quantity of output at which the market price is equal to the marginal cost of the last unit produced
price taking firm’s optimal output rule
the ________ of a price taking firm is the market price at which it earns zero profit
break even price
equal to minimum average variable cost
shut down price (firm will cease production in the short run if the market price falls below this)
shows how an individual producer’s profit-maximizing output quantity depends on the market price, taking fixed costs= as given
short-run individual supply curve
shows the relationship between the price of a good and the total output of the industry as a whole
industry supply curve
shows how the quantity supplied by an industry depends on the market price given a fixed number of producers
short-run industry supply curve
occurs when the quantity supplied equals the quantity demanded, taking the number of producers as given
short-run market equilibrium
a market is in ______ when the quantity supplied equals the quantity demanded, given that sufficient time has elapsed for entry into and exit form the industry to occur
long-run market equilibrium
shows how the quantity supplied responds to the price once producers have had time to enter or exit the industry
long-run industry supply curve
four types of market structures
monopoly, oligopoly, monopolistic competition, perfect competition
a firm that is the only producer of a good that has no close substitutes
monopolist
an industry controlled by a monopolist
monopoly
the ability of a firm to raise prices
market power
something that prevents other firms from entering the industry
barrier to entry
exists when increasing returns to scale provide a large cost advantage to a single firm that produces all fo an industry’s output
natural monopoly
exists when the value of a good or service to an individual is greater when many other people use the good or service as well
network externality
gives an inventor a temporary monopoly in the use or sale of an invention
patent
gives the creator of a literary or artistic work sole rights to profit from that work
copyright
in _____ of a monopoly, the good is supplied by the government or by a firm owned by the government
public ownership