Exam 3

Question 1

Yvon Chounard

Answer 1

Owner of Patagonia

Question 2

Products’s carbon footprint

Answer 2

The amount of CO2 emitted into the atmosphere when products are made, shipped, stored and used

Question 3

Carbon tax

Answer 3

tax for carbon content

Question 4

Common goods

Answer 4

lands, forests, irrigation waters, fisheries

Question 5

Excludeable goods

Answer 5

if one person uses it, can somebody else use it?

Question 6

Rivalrous goods

Answer 6

if one person uses it, will it still be available for others after to use?

Question 7

Carbon capture and storage (CCS)

Answer 7

capturing carbon and storing it

Question 8

Implications of carbon capture

Answer 8

Activists worry CCS technology will detract from climate change mitigation and companies will continue to pollute

Question 9

Microsoft

Answer 9

Imposes a voluntary carbon fee, strives to be carbon neutral

Question 10

Walmart

Answer 10

Skylights, high efficeiency lighting, improved trucks

Question 11

The Footprint Chronicles

Answer 11

details what Products Patagonia makes and how it makes it

Question 12

Non-rival good

Answer 12

ones that can be used by one person without reducing the amount left for others

Question 13

Non-excludeable good

Answer 13

non-paying customers cannot be stopped from accessing it. Ex. air, national defense

Question 14

First CCS facility in

Answer 14

Decatur, Illinois

Question 15

Wal-Mart laundry detergent

Answer 15

pushed suppliers to supply concentrated bottles, helped suppliers push and market these products.

Question 16

Mia Birk

Answer 16

Portland’s Bike transportation coordinator

Question 17

4 stages of entrerenurship

Answer 17

Searching, planning, marshaling, implementing

Question 18

Searching

Answer 18

developing a unique idea or identifying a special opportunity

Question 19

Planning

Answer 19

converting the idea/opportunity into a plan

Question 20

Marshaling

Answer 20

assembling resources to bring the venture into existence

Question 21

implementing

Answer 21

growing the business

Question 22

Sustainable entrepreneurship

Answer 22

entrepreneurs and business driven on the concept of sustainablity

Question 23

Cradle to Grave C2G

Answer 23

digging up, cutting down or burning natural resources to make resources that became waste and the end of useful life

Question 24

Cradle to Cradle C2C

Answer 24

at the end of a products useful life a product and its components are made into a useful product

Question 25

Lifestyles of Health and sustainability (LOHAS) segment

Answer 25

most interested in green products and services, most enironmentally conscious and physically active, married, educated, middle-aged, female, second highest income

Question 26

Inefficient systems

Answer 26

markets would perform better if firms and consumers were to improve their efficiencies

Question 27

Externalities

Answer 27

side effect or consequence of an industrial or commercial activity that affects other parties without this being reflected in the cost of the goods or services

Question 28

Flawed pricing mechanisms

Answer 28

natural capital (clean air, water, renewable energy) is not prices appropriately (undervalued or not priced at all)

Question 29

Imperfectly distributed information

Answer 29

consumer have inadequate information

Question 30

Herman Miller

Answer 30

Closed loop recycling, sustainably sourced trees, quite using rosewood and switched to walnut

Question 31

Charles Slater

Answer 31

WWII vet, macromarketing pioneer studies in South America

Question 32

Aggregate marketing systems are:

Answer 32

complex, different, have externalities

Question 33

6 factors that impact economic development

Answer 33

Culture, Population, Geography and climate, economy, Political System, Infrastructure

Question 34

Important aspects of population

Answer 34

urbanization, health, education

Question 35

Paul Polak

Answer 35

leader in poverty alleviation, business can alleviate poverty, one acre farm irrigation

Question 36

MCC

Answer 36

Mellennium Challenge Corporation, education and resources for developing countries that meet certain criteria

Question 37

MCC Criteria for countries

Answer 37

Democratic government, economic freedom, lack of corruption

Question 38

Social entrepreneurship

Answer 38

process in which citizens launch ventures or transform existing institutions to advance solutions for social or environmental problems

Question 39

Gary Hirshber

Answer 39

Stoneyfield farms, wants to produce food naturally