Exam #3 Flashcards
Alignment
Getting all employees pulling in the same direction; Aligned from top to bottom; Important to center in on goal; Company and individual goals being linked
Goals/Results Loop
Organization Goals –> Business Unit/Dept. Goals –> Individual Goals –> Individual Results –> Business Unit/Dept. Results –> Organization Results
Vision
Where we want to be in the future; The “dream”
Mission
The business we are in right now
Values
The qualities that define “how” we do business and that drive our culture
Strategy
How we will fulfill our vision– overarching approach
Plans
Step-by-step outline of ow we get from point A to point B
Goals
Steps and metrics within the plan
Mission Statement
Serves to unite organization; Articulates how we differ from our competition; Provides a rationale for decision-making and allocation of resources
Vision Statement
Our highest aspirations; Must be clear/compelling/inspiring; Paints picture of future state to which organization can aspire
Values Statement
Underpinning of culture; Should form basis of performance management system; Critical that it reflects actual business practice
Why is Planning Important?
People and organizations need plans to help attain dreams; If you don’t know where you are going, any path could get you there; Plans need to contain metrics so you’ll know where you are
What do Plans Contain?
Vision, Goals, Who is responsible for what, Deadlines, Everything needed to keep a project on track
Single-Use Plans
Developed to achieve a set of goals that are unlikely to be repeated in the future
Standing Plans
On-going plans that guide tasks that are performed repeatedly within an organization
Contingency Plans
Special plans to handle emergencies, setbacks, or other conditions outside of the norm
Long Term Plan v. Short Term Plan
Long (1-5 years); Short (1 year or less)
Plans Drive High Performance
Start with strong mission/vision; Set stretch goals for excellence; Create a culture that encourages learning; Understands that planning still begins and ends at the top of the organization
SMART goals
Specific, Measurable, Attainable, Relevant, Time Based
Ineffective v. SMART Personal Goal
SMART lays out the plan how you will get there; Most specific
Purposes of Goals and Plans
Legitimacy/Mission Statement; Source of Motivation and Commitment; Rationale for decisions; Guides to Action; Resources Allocation; Standards of Performance
What is Strategy?
“Big Picture” directional approach; Usually long-term; Helps org. achieve something major (new business, position, vision)
Elements of Strategy Link Everything
Mission –> Vision –> Long-term Strategic Goals –> Short-Term Goals –> Tactics and Actions
Corporate Strategy
Growth, Stability, Retrenchment, Diverstiture
Growth
Expansion into new markets; Increasing market share; Expanding business (merging or going ventures) Ex: Google, Ford
Stability
Maintaining current market position Ex: Coca-Cola
Retrenchment
Defensive posture to hold off threats while turning a company around Ex: Burger King
Divestiture
Selling off or folding a particular division Ex: Citigroup, AIG
Business Strategy
Differentiation, Cost Leadership, Niche, Vertical Intergration
Differentiation
Providing unique products, services, or features (Ex: Apple)
Cost Leadership
Being most competitive (lowest price) in terms of cost of product or service (Ex: Wal-Mart)
Niche
Catering to a particular segment of the market of a particular demand (Ex: IKEA)
Vertical Integration
Seeking cost savings and efficient through operating businesses along the supply chain
Strategic Planning
Process of defining strategy or direction and making decisions on the allocation of resources to pursue this strategy; Big picture view of org.; Providing honest assessment of where org is and how it is going to achieve vision
PESTLE Scan
Economic Environment, Sociocultural Environment, Legal/Regulatory Environment, Political Environment, Technological Environment, Natural Environment
Michael Porter’s Five Forces
Bargaining Power of Suppliers, Bargaining Power of Customers, Threat of New Entrants; Threat of Substitute Products; Competitive Rivalry within an industry
Scenario Planning
Often used by business and the military; Imagine the “what ifs” in future situations
SWOT Analysis
Strengths, Opportunities, Weaknesses, Threats
Stakeholder
Any person, group, or organization that could be impacted by an organization’s actions; Primary are directly affected; Secondary and indirectly affected
Stakeholder Analysis
Identify all stakeholders and analyze how each will be affected by an organization’s decisions and/or actions
Corporate Social Responsibility (CSR)
Self-regulation built into an organization’s business model whereby it monitors and ensures compliance with: spirit of law, ethical standards, International Norms
Some models of CSR go beyond compliance and engage in activities that are:
Beyond what is required by law; Beyond interests of the organization; Designed to further some societal good
CSR Benefits
Triple Bottom Line (people, profit, planet); helps recruit and retain talent; Helps limit risks; Differentiates Brand; Reduces scrutiny; Improves supplier relations
CSR Negatives
Distracts from cores missions to maximize profit for shareholders; Distracts from unethical business practices (Ex: Ronald McDonald); Can provide cover for controversial industries (tobacco, alcohol)
CSR Activities
Environmental, Philanthropic, Community Involvement; Ethics Training and Activities for Employees
CSR In Action
Reputation Institute conducted global research; Who you are matters more than what you do; Your corporate reputation means more to people than what you make