Exam 3 Flashcards
cooperative strategy
means by which firms collaborate to achieve a shared objective
strategic alliance
a cooperative strategy in which firms combine some of their resources to create a competitive advantage
joint venture
strategic alliance in which two or more firms create legally independent company to share some of their resources to create a competitive advantage
- improve a firms ability to compete in uncertain conditions
equity strategic alliance
an alliance in which two or more firms own different percentages of the company they have formed by combining some of their resources to create a competitive advantage
non-equity strategic alliance
an alliance in which two or more firm develop a contractual relationship to share some of their resources to create a competitive advantage
Reasons Firm develop Strategic Alliances
- alliances account for up to 25% or more of a firm’s sales revenue
- increase competitiveness
slow-cycle markets reasons for using a strategic alliance
- gain access to restricted market
- establish a franchise in a new market
- maintain market stability
fast-cycle markets reasons for using a strategic alliance
- speed up development of new goods or services
- speed up new market entry
- maintain market leadership
- form an industry technology standard
- share risky R&D expenses
- overcome uncertainty
standard-cycle markets reasons for using strategic alliances
- gain market power
- gain access to complementary resources
- establish better economies of scale
- overcome trade barriers
- meet competitive challenges from other competitors
- pool resources for very large capital projects
- learn new business techniques
business level cooperative strategy
strategy through which firms combine some of their resources to create a competitive advantage by competing in one or more product market
complementary strategic alliances
business level alliances in which firms share some of their resources in complementary ways to create a competitive advantage
vertical complementary strategic alliance
firms share some of their resources from different stages of the value chain for the purpose of creating a competitive advantage.
horizontal complementary strategic alliance
firms share some of their resources from teh same stage(stages) of the value chain for the purpose of creating a competitive advantage.
diversifying strategic alliance
strategy in which firms share some of their resources to engage in product and/or geographic diversification
- typically seek to enter new markets
synergistic strategic alliance
strategy in which firms share some of their resources to create economies of scope
franchising
strategy in which a firm (franchisor) uses a franchise as a contractual relationship to describe and control the sharing of its resources with its partners(franchisees)
- attractive to use in highly fragmented markets (where no firm has a dominant market share)
cross border strategic alliance
firms with HQ in different countries combine their resources to create a competitive advantage
- limited growth opportunities and foreign gov econ policies are reasons to create this alliance
- more complex and risky than domestic strategies
network cooperative strategy
strategy where several firms agree to form multiple partnerships to achieve shared objectives
- effective way to create value for customers by offering many goods in many geographical locations
- effective social relationships are key to a successful network cooperative strategy
alliance network
set of strategic alliance partnerships that firms develop when using a network cooperative strategy
- stable = demand is constant and predictable
- built to exploit economies of scale and/or scope that exist between partners
dynamic alliance networks
used in industries characterized by frequent product innovations and short product life cycles.