Exam 3 Flashcards
theory of consumer behavior
description of how consumers allocate incomes among different goods and services to maximize their well-being
steps of consumer behavior
- consumer preferences
- budget constraints
- consumer choices
market basket (bundle)
list with specific quantities of one or more goods
basic assumptions about preferences
- completeness
- transitivity
- more is better than less
- diminishing marginal rate of substitution
indifference curve
curve representing all combinations of market baskets that provide a consumer with the same level of satisfaction
indifference map
graph containing a set of indifference curves showing the market baskets among which a consumer is indifferent
indifference curves cannot intersect, why?
then one of the assumptions of consumer theory is violated (transitivity)
marginal rate of substitution (MRS)
maximum amount of a good that a consumer is willing to give up in order to obtain one additional unit of another good
convex indifference curve
occurs when MRS diminished along an indifference curve
perfect substitutes
two goods for which the MRS of one for the other is a constant (always indifferent between one and the other)
perfect complements
two goods for which the MRS is zero or infinite, the indifference curves are right angles (an additional 1 give no extra satisfaction unless also an extra 1 of the other)
bad
good for which less is preferred rather than more
utility
numerical score representing the satisfaction that a consumer gets from a given market basket
utility function
formula that assigns a level of unity to individual market baskets
ordinal utility function
utility function that generates a ranking of market baskets in order of most to least preferred
cardinal utility function
utility function describing by how much one market basket is preferred to another
budget constraints
constraints that consumers face as a result of limited incomes
budget line
all combinations of goods for which the total amount of money spent is equal to income
I=
PfF+PcC
price of food)x(food quantity) + (price of clothes)x(clothes
effects of income changes on budget line
shifts parallel to original line
income increase- outward shift
income decrease- inward shift
effects of price change on the budget line
budget line rotates around the intercept (point that hits x or y line)
price decrease- rotate outward
price increase- rotate inward
conditions to maximize market basket
- located on the budget line
2. give consumer the most preferred combination of goods/services
satisfaction is maximized at what point (equation)
MRS= Pf/Pc
marginal rate of substitution= price of food/ price of clothes
marginal benefit
benefit from the consumption of oone additional unit of a good, measured by MRS
marginal cost
cost of one additional unit of a good
satisfaction is maximized at what point
when the marginal benefit is equal to the marginal cost
corner solution
situation in which the marginal rate of substitution for one good in a chosen market basket is not equal to the slope of the budget line