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Business 100 > Exam 3 > Flashcards

Exam 3 Flashcards

1
Q

human resource management (HRM)

A

set of organizational activities directed at attracting, developing, and maintaining an effective workforce

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2
Q

human capital

A

reflects the organization’s investment in attracting, retaining, and motivating an effective workforce

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3
Q

job analysis

A

systematic analysis of jobs within an organization

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4
Q

job description

A

description of the duties and responsibilities of a job, its working conditions, and the tools, materials, equipment, and information used to perform it

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5
Q

job specification

A

description of the skills, abilities, and other credentials and qualifications required by a job

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6
Q

replacement chart

A

list of each management position, who occupies it, how long that person will likely stay in the job, and who is qualified as a replacement

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7
Q

employee information system (skills inventory)

A

computerized system containing information each employee’s education, skills, work experiences, and career aspirations

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8
Q

Title VII of the Civil Rights Act of 1964

A

forbids discrimination in all areas of the employment relationship

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9
Q

adverse impact

A

when minorities and women meet or pass the requirement for a job at a rate less then 80% of the rate of majority group members

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10
Q

Equal Employment Opportunity

A

federal agency enforcing several discrimination related laws

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11
Q

Age Discrimination in Employment Act

A

outlaws discrimination against people older than 40 years old

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12
Q

equal employment opportunity

A

legally mandated nondiscrimination in employment on the basis of race, creed, sex, or national origin

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13
Q

affirmative action

A

intentionally seeking and hiring employees from groups that are underrepresented in the organization

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14
Q

affirmative action plan

A

written statement of how the organization intends to actively recruit, hire, and develop members of relevant protected classes

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15
Q

Americans with Disabilities Act

A

forbids discrimination on the basis of disabilities and requires employers to provide reasonable accommodations for disabled employees

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16
Q

Civil Rights Act of 1991

A

amended the original Civil Rights Act

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17
Q

Fair Labor Standards Act

A

sets a minimum wage and requires the payment of overtime rates for work in excess of 40 hours per week

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18
Q

Equal Pay Act of 1963

A

requires that men and women be paid the same amount for doing the same job

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19
Q

Employee Retirement Income Security Act (ERISA) of 1974

A

ensures the financial security of pension funds by regulating how they can be invested

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20
Q

Family and Medical Leave Act (FMLA) of 1993

A

requires employers to provide up to 12 weeks of unpaid leave for family and medical emergencies

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21
Q

National Labor Relations Act

A

(aka the Wagner Act) sets up a procedure for employees to vote on whether to have a union

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22
Q

National Labor Relations Board (NLRB)

A

established by the Wagner Act to enforce its provisions

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23
Q

Labor-Management Relations Act

A

(aka the Taft-Hartley Act) passed to limit union power

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24
Q

Occupational Safety and Health Act (OSHA) of 1970

A

federal law setting and enforcing guidelines for protecting workers from unsafe conditions and potential health hazards in the workplace

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25
Q

sexual harassment

A

making unwelcome sexual advances in the workplace

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26
Q

quid pro quo harassment

A

form of sexual harassment in which sexual favors are requested in return for job-related benefits

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27
Q

hostile work environment

A

form of sexual harassment deriving from off-color jokes, lewd comments, and so forth

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28
Q

employment at will

A

principle, increasingly modified by legislation and judicial decision, that organizations should be able to retain or dismiss employees at their discretion

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29
Q

Patriot Act

A

legislation that increased U.S. government’s power to investigate and prosecute suspected terrorists

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30
Q

recruiting

A

process of attracting qualified persons to apply for jobs an organization is seeking to fill

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31
Q

internal Recruiting

A

considering present employees as candidates for openings

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32
Q

external Recruiting

A

attracting persons outside the organization to apply for jobs

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33
Q

realistic job preview (RJP)

A

providing the applicant with a real picture of what performing the job that the organization is trying to fill would be like

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34
Q

compensation system

A

total package of rewards that organizations provide to individuals in return for their labor

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35
Q

wages

A

compensation in the form of money paid for time worked

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36
Q

salary

A

compensation in the form of money paid for discharging the responsibilities of a job

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37
Q

incentive program

A

special compensation program designed to motivate high performance

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38
Q

bonus

A

individual performance incentive in the form of a special payment made over and above the employee’s salary

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39
Q

merit salary system

A

individual incentive linking compensation to performance in non-sales jobs

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40
Q

pay for performance (variable pay)

A

individual incentive that rewards a manager for especially productive output

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41
Q

profit-sharing plan

A

incentive plan for distributing bonuses to employees when company profits rise above a certain level

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42
Q

gainsharing plan

A

incentive plan that rewards groups for productivity improvements

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43
Q

pay-for-knowledge plan

A

incentive plan to encourage employees to learn new skills or become proficient at different jobs

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44
Q

benefits

A

compensation other than wages and salaries

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45
Q

workers’ compensation insurance

A

legally required insurance for compensating workers injured on the job

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46
Q

cafeteria benefits plan

A

benefit plan that sets limits on benefits per employee, each of whom may choose from a variety of alternative benefits

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47
Q

training

A

usually refers to teaching operational or technical employees how to do the job for which they were hired

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48
Q

development

A

usually refers to teaching managers and professionals the skills needed for both present and future jobs

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49
Q

on-the-job training

A

training, sometimes informal, conducted while an employee is at work

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50
Q

vestibule training

A

off-the-job training conducted in a simulated environment

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51
Q

performance appraisal

A

evaluation of an employee’s job performance to determine the degree to which the employee is performing effectively

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52
Q

360-degree feedback

A

performance appraisal technique in which managers are evaluated by everyone around them–their boss, their peers, and their subordinates

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53
Q

knowledge workers

A

employees who are of value because of the knowledge they possess

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54
Q

contingent worker

A

employee hired on something other than a full-time basis to supplement an organization’s permanent workforce

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55
Q

labor union

A

group of individuals working together to achieve shared job-related goals, such as higher pay, shorter working hours, more job security, greater benefits, or better working conditions

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56
Q

labor relations

A

process of dealing with employees who are represented by a union

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57
Q

collective bargaining

A

process by which labor and management negotiate conditions of employment for union-represented workers

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58
Q

cost-of-living adjustment (COLA)

A

labor contract clause tyng future raises to changes in consumer purchasing power

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59
Q

wage reopener clause

A

clause allowing wage rates to be renegotiated during the life of a labor contract

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60
Q

strike

A

labor action in which employees temporarily walk off the job and refuse to work

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61
Q

picketing

A

labor action in which workers publicize their grievances at the entrance to an employer’s facility

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62
Q

boycott

A

labor action in which workers refuse to buy the products of a targeted employer

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63
Q

work slowdown

A

labor action in which workers perform jobs at a slower than normal pace

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64
Q

lockout

A

management tactic whereby workers are denied access to the employer’s workplace

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65
Q

strikebreaker

A

worker hired as a permanent or temporary replacement for a striking employee

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66
Q

mediation

A

method of resolving a labor dispute in which a third party suggests, but does not impose, a settlement

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67
Q

arbitration

A

method of resolving a labor dispute in which both parties agree to submit to the judgment of a neutral party

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68
Q

marketing

A

activities, a set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

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69
Q

value

A

relative comparison of a product’s benefits versus its costs

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70
Q

utility

A

ability of a product to satisfy a human want or need

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71
Q

form utility

A

providing products with features that customers want

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72
Q

time utility

A

providing products when customers will want them

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73
Q

place utility

A

providing products where customers will want them

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74
Q

possession utility

A

transferring product ownership to customers by setting selling prices, setting terms for customer credit payments, and providing ownership documents

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75
Q

consumer goods

A

physical products purchased by consumers for personal use

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76
Q

industrial goods

A

physical products purchased by companies to produce other products

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77
Q

services

A

products having nonphysical features, such as information, expertise, or an activity that can be purchased

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78
Q

relationship marketing

A

marketing strategy that emphasizes building lasting relationships with customers and suppliers

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79
Q

customer relationship management (CRM)

A

organized methods that a firm uses to build better information connections with clients, so that stronger company-client relationships are developed

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80
Q

data warehousing

A

the collection, storage, and retrieve of data in electronic files

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81
Q

data mining

A

the application of electronic technologies for searching, sifting, and reorganizing pools of data to uncover useful information

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82
Q

political-legal environment

A

the relationship between business and government, usually in the form of government regulation of business

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83
Q

sociocultural environment

A

the customs, mores, values, and demographic characteristics of the society in which an organization functions

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84
Q

technological environment

A

all the ways by which firms create value for their constituents

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85
Q

economic environment

A

relevant conditions that exist in the economic system in which a company operates

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86
Q

competitive environment

A

the competitive system in which businesses compete

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87
Q

substitute product

A

product that is dissimilar from those of competitors, but that can fulfill the same need

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88
Q

brand competition

A

competitive marketing that appeals to consumer perceptions of benefits of products offered by particular companies

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89
Q

international competition

A

competitive marketing of domestic products against foreign products

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90
Q

marketing plan

A

detailed strategy for focusing marketing efforts on consumers’ needs and wants

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91
Q

marketing objectives

A

the things marketing intends to accomplish in its marketing plan

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92
Q

marketing strategy

A

all the marketing programs and activities that will be used to achieve the marketing goals

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93
Q

marketing manger

A

manager who plans and implements the marketing activities that result in the transfer of products from producer to consumer

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94
Q

marketing mix

A

combination of product, pricing, promotion, and place (distribution) strategies used to market products

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95
Q

product

A

good, service, or idea that is marketed to fill consumers’ needs and wants

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96
Q

product differentiation

A

creation of a product feature or product image that differs enough from existing products to attract customers

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97
Q

pricing

A

process of determining the best price at which to sell a product

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98
Q

place (distribution)

A

part of the marketing mix concerned with getting products from producers to consumers

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99
Q

promotion

A

aspect of the marketing mix concerned with the most effective techniques for communicating information about products

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100
Q

advertising

A

any form of paid non-personal communication used by an identified sponsor to persuade or inform potential buyers about a product

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101
Q

personal selling

A

person-to-person sales

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102
Q

sales promotion

A

direct inducements such as premiums, coupons, and package inserts to tempt consumers to buy products

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103
Q

public relations

A

communication efforts directed at building goodwill and favorable attitudes in the minds of the public toward the organization and its products

104
Q

integrated marketing strategy

A

strategy that blends together the Four Ps of marketing to ensure their compatibility with one another and with the company’s non marketing activities as well

105
Q

target market

A

the particular group of people or organizations on which a firm’s marketing efforts are focused

106
Q

market segmentation

A

process of dividing a market into categories of customer types, or “segments” having similar wants and needs and who can be expected to show interest in the same products

107
Q

product positioning

A

process of fixing, adapting, and communicating the nature of a product

108
Q

geographic variables

A

geographic units that may be considered in developing a segmentation strategy

109
Q

geographic segmentation

A

geographic units, from countries to neighborhoods, that may be considered in identifying different market segments in a segmentation strategy

110
Q

demographic segmentation

A

a segmentation strategy that uses demographic characteristics to identify different market segments

111
Q

demographic variables

A

characteristics of populations that may be considered in developing a segmentation strategy

112
Q

geo-demographic segmentation

A

using a combination of geographic and demographic traits for identifying different market segments in a segmentation strategy

113
Q

geo-demographic variables

A

combination of geographic and demographic traits used in developing a segmentation strategy

114
Q

psychographic segmentation

A

a segmentation strategy that uses psychographic characteristics to identify different market segments

115
Q

psychographic variables

A

consumer characteristics, such as lifestyles, options, interests, and attitudes, that may be considered in developing a segmentation strategy

116
Q

behavioral segmentation

A

a segmentation strategy that uses behavioral variables to identify different market segments

117
Q

behavioral variables

A

behavioral patterns displayed by groups of consumers and that are used in developing a segmentation strategy

118
Q

marketing research

A

the study of what customers need and want and how best to meet those needs and wants

119
Q

secondary data

A

data that are already available from previous research

120
Q

primary data

A

new data that are collected from newly performed research

121
Q

observation

A

research method that obtains data by watching and recording consumer behavior

122
Q

survey

A

research method of collecting consumer data using questionnaires, telephone calls, and face-to-face interviews

123
Q

focus group

A

research method using a group of people from a larger population who are asked their attitudes, opinions, and beliefs about a product in an open discussion

124
Q

experimentation

A

research method using a sample of potential consumers to obtain reactions to test versions of new products or variations of existing products

125
Q

consumer behavior

A

study of the decision process by which people buy and consumer products

126
Q

psychological influences

A

include an individual’s motivations, perceptions, ability to learn, and attitudes that marketers use to study buying behavior

127
Q

personal influences

A

include lifestyle, personality, and economic status that marketers use to study buying behavior

128
Q

social influences

A

include family, opinion leaders (people whose opinions are sought by others), and such reference groups as friends, coworkers, and professional associates that marketers use to study buying behavior

129
Q

cultural influences

A

include culture, subculture, and social class influences that marketers use to study buying behavior

130
Q

brand loyalty

A

pattern of repeated consumer purchasing based on satisfaction with a product’s performance

131
Q

evoked set (or consideration set)

A

group of products consumers will consider buying as a result of information search

132
Q

rational motives

A

reasons for purchasing a product that are based on a logical evaluation of product attributes

133
Q

emotional motives

A

reasons for purchasing a product that are based on nonobjective factors

134
Q

services companies market

A

firms engaged in the business of providing services to the purchasing public

135
Q

industrial market

A

organizational market consisting of firms that buy goods that are either converted into products or used during production

136
Q

reseller market

A

organizational market consisting of intermediaries that buy and resell finished goods

137
Q

institutional market

A

organizational market consisting of such nongovernmental buyers of goods and services as hospitals, churches, museums, and charitable organizations

138
Q

social networking

A

network of communications that flow among people and organizations interacting through an online platform

139
Q

social networking media

A

websites or access channels, such as Facebook, Twitter, LinkedIn, and YouTube to which consumers go for information and discussions

140
Q

viral marketing

A

type of marketing that relies on the Internet to spread information like a “virus” from person to person about products and ideas

141
Q

corporate blogs

A

comments and opinions published on the Web by or for an organization to promote its activities

142
Q

4 business-to-business (B2B) categories

A
  1. services market
  2. industrial market
  3. reseller market
  4. government and institutional market
143
Q

product features

A

tangible and intangible qualities that a company builds into its products

144
Q

value package

A

a product is marketed as a bundle of value-adding attributes, including reasonable cost

145
Q

consumer

A

person who purchases products for personal use

146
Q

industrial buyer

A

a company or other organization that buys products for use in producing other products (goods or services)

147
Q

convenience goods

A

inexpensive physical goods that are consumed rapidly and regularly

148
Q

shopping goods

A

moderately expensive, infrequently purchased physical goods

149
Q

shopping services

A

moderately expensive, infrequently purchased services

150
Q

specialty goods

A

expensive rarely purchased physical goods

151
Q

specialty services

A

expensive, rarely purchased services

152
Q

production items

A

goods or services that are used in the conversion (production) process to make other products

153
Q

expense items

A

industrial products purchased an consumed within a year by firms producing other products

154
Q

capital items

A

expensive, long-lasting, infrequently purchased industrial products, such as a building, or industrial services, such as a long-term agreement for data warehousing services

155
Q

product mix

A

the group of products that a firm makes available for sale

156
Q

product line

A

group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways

157
Q

speed to market

A

strategy of introducing new products to respond quickly to customer or market changes

158
Q

The 7 Step Development Process

A
  1. product ideas
  2. screening
  3. concept testing
  4. business analysis
  5. prototype development
  6. product testing and test marketing
  7. commercialization
159
Q

product life cycle (PLC)

A

series of stages in a product’s commercial life

160
Q

product extension

A

marketing an existing product globally instead of just domestically

161
Q

product adaptation

A

modifying an existing product for greater appeal in different countries

162
Q

reintroduction

A

reviving obsolete or older products for new markets

163
Q

branding

A

process of using symbols to communicate the qualities of a product made by a particular producer

164
Q

brand awareness

A

extent to which a brand name comes to mind when a consumer considers a particular product category

165
Q

product placement

A

promotional tactic for brand exposure in which characters in television, film, music, magazines, or video games use a real product with its brand visible to viewers

166
Q

national brands

A

brand-name product produced by widely distributed by, and carrying the name of a manufacturer

167
Q

licensed brands

A

brand-name product for whose name the seller has purchased the right from an organization or individual

168
Q

private brand (or private label)

A

brand-name product that a wholesaler or retailer has commissioned from a manufacturer

169
Q

packaging

A

physical container in which a product is sold, advertised, or protected

170
Q

pricing

A

process of determining what a company will receive in exchange for its products

171
Q

pricing objectives

A

the goals that sellers hope to achieve in pricing products for sale

172
Q

market share (or market penetration)

A

company’s percentage of the total industry sales for a specific product type

173
Q

cost-oriented pricing

A

pricing that considers the firm’s desire to make a profit and its need to cover operating costs
selling price = seller’s costs + profits

174
Q

markup

A

amount added to an item’s purchase cost to sell it at a profit

markup percentage = markup/ sales price x 100%

175
Q

variable cost

A

cost that changes with the quantity of a product produced and sold

176
Q

fixed cost

A

cost that is incurred regardless of the quantity of a product produced and sold

177
Q

breakeven analysis

A

identifies the sales volume where total costs equal total revenues by assessing costs versus revenue at various sales volumes and showing, at any particular selling price, the amount of loss or profit for each volume of sales

178
Q

breakeven point

A

sales volume at which the seller’s total revenue from sales equals total costs (variable and fixed) with neither profit nor loss

179
Q

price skimming

A

setting an initially high price to cover new product costs and generate a profit

180
Q

penetration pricing

A

setting an initially low price to establish a new product in the market

181
Q

bundling strategy

A

grouping several products together to be sold as a single unit at a reduced price, rather than individually

182
Q

price lining

A

setting a limited number of prices for certain categories of products

183
Q

psychological pricing

A

pricing tactic that takes advantage of the fact that consumers do not always respond rationally to stated prices

184
Q

odd-even pricing

A

psychological pricing tactic based on the premise that customers prefer prices not stated in even dollar amounts

185
Q

discounts

A

price reduction offered as an incentive to purchase

186
Q

distribution mix

A

combination of distribution channels by which a firm gets its products to end users

187
Q

intermediary

A

individual or firm that helps to distribute a product

188
Q

wholesaler

A

intermediary who sells products to other businesses for resale to final consumers

189
Q

retailer

A

intermediary who sells products directly to consumers

190
Q

distribution channel

A

network of interdependent companies through which a product passes from producer to end user

191
Q

direct channel

A

distribution channel in which a product travels from producer to consumer without intermediaries

192
Q

sales agent

A

independent intermediary who generally deals in the related product lines of a few producers and forms long-term relationships to represent those producers and meet the needs of many customers

193
Q

broker

A

independent intermediary who matches numerous sellers and buyers as needed, often without knowing in advance who they will be

194
Q

intensive distribution

A

strategy by which a product is distributed through as many channels as possible

195
Q

exclusive distribution

A

strategy by which a manufacturer grants exclusive rights to distribute or sell a product to a limited number of wholesalers or retailers in a given geographic area

196
Q

channel conflict

A

conflict arising when the members of a distribution channel disagree over the roles they should play or the rewards they should receive

197
Q

channel captain

A

channel member who is most powerful in determining the roles and rewards of other members

198
Q

merchant wholesalers

A

independent wholesaler who takes legal possession of goods produced by a variety of manufacturers and then resells them to other organizations

199
Q

full-service merchant wholesalers

A

merchant wholesaler that provides credit, marketing, and merchandising services in addition to traditional buying and selling services

200
Q

limited-function merchant wholesaler

A

merchant wholesaler that provides a limited range of services

201
Q

drop shippers

A

limited-function merchant wholesaler that receives customer orders, negotiates with producers, takes title to goods, and arranges for shipment to customers

202
Q

e-intermediary

A

Internet distribution channel member that assists in delivering products to customers or that collects information about various sellers to be presented to consumers, or they help deliver online products to buyers

203
Q

syndicated selling

A

e-commerce practice whereby a website offers other websites commissions for referring customers

204
Q

shopping agent (e-agent)

A

e-intermediary (middleman) in the Internet distribution channel that assists users in finding products and prices but does not take possession of products

205
Q

3 types of e-intermediaries

A
  1. syndicated sellers
  2. shopping agents
  3. business-to-business brokers
206
Q

3 types of brick-and-mortar retail outlets

A
  1. product-line retailers
    (department stores, supermarkets, & specialty stores)
  2. bargain retailers
    (discount houses, catalog showrooms, factory outlets, & wholesale clubs)
  3. convenience stores
207
Q

department store

A

large product-line retailer characterized by organization into specialized departments

208
Q

supermarket

A

large product-line retailer offering a variety of food and food-related items in specialized departments

209
Q

specialty store

A

retail store carrying one product line or category of related products

210
Q

bargain retailer

A

retailer carrying a wide range of products at bargain prices

211
Q

discount house

A

bargain retailer that generates large sales volume by offering goods at substantial price reductions

212
Q

catalog showroom

A

bargain retailer in which customers place orders for catalog items to be picked up at on-premises warehouses

213
Q

factory outlet

A

bargain retailer owned by the manufacturer whose products it sells

214
Q

wholesale club

A

bargain retailer offering large discounts on brand-name merchandise

215
Q

convenience store

A

retail store offering easy accessibility, extended hours, and fast service

216
Q

direct-response retailing

A

form of non-store retailing in which firms directly interact with customers to inform them of products and to receive sales orders

217
Q

mail order (catalog marketing)

A

form of non-store retailing in which customers place orders for catalog merchandise received through the mail

218
Q

telemarketing

A

form of non-store retailing in which the telephone is used to sell directly to consumers

219
Q

direct selling

A

form of non-store retailing typified by door-to-door sales

220
Q

online retailing

A

non-store retailing in which information about the seller’s products and services is connected to consumers’ computers, allowing consumers to receive the information and purchase the products in the home

221
Q

e-catalog

A

non-store retailing in which the Internet is used to display products

222
Q

electronic storefront

A

commercial website at which customers gather information about products and buying opportunities, place orders, and pay for purchases

223
Q

cybermail

A

collection of virtual storefronts (business websites) representing a variety of products and product lines on the Internet

224
Q

video retailing

A

non-store retailing to consumers via home television

225
Q

physical distribution

A

activities needed to move a product efficiently from manufacturer to consumer

226
Q

warehousing

A

physical distribution operation concerned with the storage of goods

227
Q

private warehouse

A

warehouse owned by and providing storage for a single company

228
Q

public warehouse

A

independently owned and operated warehouse that stores goods for many firms

229
Q

promotion

A

aspect of the marketing mix concerned with the most effective techniques for communicating information about and selling a product

230
Q

positioning

A

process of establishing an identifiable product image in the minds of consumers

231
Q

pull strategy

A

promotional strategy designed to appeal directly to consumers who will demand a product from retailers

232
Q

push strategy

A

promotional strategy designed to encourage wholesalers or retailers to market products to consumers

233
Q

promotional mix

A

combination of tools used to promote a product

234
Q

advertising

A

promotional tool consisting of paid, non personal communication used by an identified sponsor to inform an audience about a product

235
Q

advertising media

A

variety of communication devices for carrying a seller’s message to potential customers

236
Q

media mix

A

combination of advertising media chosen to carry a message about a product

237
Q

personal selling

A

promotional tool in which a salesperson communicates one-on-one with potential customers

238
Q

retail selling

A

selling a consumer product for the buyer’s personal or household use

239
Q

industrial selling

A

selling products to other businesses, either for the purpose of manufacturing or for resale

240
Q

order processing

A

personal-selling task in which salespeople receive orders and see to their handling and delivery

241
Q

creative selling

A

personal-selling task in which salespeople try to persuade in which salespeople try to persuade buyers to purchase products by providing information about their benefits

242
Q

missionary selling

A

personal-selling task in which salespeople promote their firms and products rather than try to close sales

243
Q

prospecting

A

step in the personal selling process in which salespeople identify potential customers

244
Q

qualifying

A

step in the personal selling process in which salespeople determine whether prospects have the authority to buy and ability to pay

245
Q

closing

A

step in the personal selling process in which salespeople ask prospective customers to buy products

246
Q

6 steps of the personal selling process

A
  1. prospecting and qualifying
  2. approaching
  3. presenting and demonstrating
  4. handling objections
  5. closing
  6. following up
247
Q

sales promotion

A

short-term promotional activity designed to encourage consumer buying, industrial sales, or cooperation from distributors

248
Q

coupon

A

sales-promotion technique in which a certificate is issued entitling the buyer to a reduced price

249
Q

premium

A

sales-promotion technique in which offers of free or reduced-price items are used to stimulate purchases

250
Q

loyalty programs

A

sales promotion technique in which frequent customers are rewarded for making repeat purchases

251
Q

point-of-sale (POS) display

A

sales promotion technique in which product displays are located in certain areas to stimulate purchase or o provide information on a product

252
Q

trade show

A

sales-promotion technique in which various members of an industry gather to display, demonstrate, and sell products

253
Q

direct (or interactive) marketing

A

one-on-one non-personal selling by non-store retailers and B2B sellers using direct contact with prospective customers, especially via the Internet

254
Q

publicity

A

promotional tool in which information about a company, a product, or an event is transmitted by the general mass media to attract public attention

255
Q

public relations

A

company-influenced information directed at building goodwill with the public or dealing with unfavorable events

Business 100 (1 decks)

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