Exam #3 Flashcards
Providing advice or tacitly supporting an illegal activity of a client or employee is known as
a) sabotage.
b) defamation.
c) misappropriation of personality.
d) conspiracy.
d) conspiracy.
Photo releases, employee communication, and media inquiries about employees are all especially important areas to consider with regard to
a) invasion of privacy.
b) Securities and Exchange Commission.
c) conspiracy.
d) defamation suits.
a) invasion of privacy.
More lawsuits and complaints involving employee newsletters are usually the result of
a) feature articles about employee hobbies.
b) misappropriation of personality.
c) “personals” columns.
d) use of employee pictures without signed releases.
c) “personals” columns.
An idea for promoting a product cannot be
a) under the purview of a non-employee.
b) trademarked.
c) copyrighted.
d) under government speculation.
c) copyrighted.
Which of these areas are in the public domain and cannot be copyrighted?
a) music from non-union composers
b) government documents
c) educational documents
d) media reports/interviews
b) government documents
Which is NOT accurate with regard to copyright?
a) 75 years from publication for copyrights held by corporations
b) In Europe, copyright protection lasts 50 years
c) “Mickey Mouse” law helped change the previous copyright guidelines
d) lasts for life of the creator plus 70 years for individual works
a) 75 years from publication for copyrights held by corporations
The Sarbanes-Oxley Act essentially involves
a) fundraising practices.
b) government documents.
c) sweatshop conditions.
d) corporate transparency.
d) corporate transparency.
In order to use a likeness of a deceased celebrity, the user must pay a licensing fee to the Federal Trade Commission.
a) True
b) False
b) False
The government may regulate advertising that is false, misleading, or deceptive.
a) True
b) False
a) True
PR personnel must be aware that they can be held legally liable if they provide advice tacitly support an illegal activity of a client or employer. This area of liability is called “fair comment.”
a) True
b) False
b) False`
The most elaborate and expensive form of news delivery to televisions stations is the
a) press kit.
b) soundbite.
c) remote-location piece.
d) video news release.
d) video news release.
“B-roll” refers to
a) anchor’s use of sound bites.
b) sound to accompany suggested footage.
c) footage that doesn’t make the final newscast.
d) video footage submitted by practitioner.
d) video footage submitted by practitioner.
In general, guests on talk shows should do which of the following?
a) be cautious
b) give strong opinions
c) debate demonstratively
d) grab audience attention through stunts and/or shock value
b) give strong opinions
Arranging for selected items (through negotiations by public relations specialists and TV producers) to “appear” on shows is a practice known as
a) segmentation.
b) product placement.
c) viral marketing.
d) planting.
b) product placement.
A booker would deal with a talk show’s
a) executive producer.
b) host.
c) community relations director.
d) talent coordinator.
d) talent coordinator.
