Exam 3 Flashcards
What causes companies to globalize?
The rapid transformation of the world marketplace forces companies large and small to look outward from their domestic markets.
What are the four major factors of globalization?
Market, Costs, Enviromental, Competitive
Market Factors of Globalization
Single global strategies can be developed for multiple countries that have similar demand conditions.
Cost Factors of Globalization
Avoiding cost inefficienties and duplication
Enviromental Factors of Globalization
The falling of barriers to trade; rapid technological advances.
Competitive Factors of Globalization
Prevention of competitors gaining undue advantage.
What are the proactive and reactive motivations for international business?
Reactivie: Done in response to another person’s action
Proactive: Take advantage of opportunities
What are the steps, in order, for strategic planning for global expansion?
(1) Assessment and Adjustment of Core Strategy
(2) Formulation of Global Strategy
(3) Development of Global Program
What is the difference between macro data and micro data?
Macro: Global/Country Market Analysis (Tariff information, U.S. Export/Import Data, Foreign Expot/Import data, Non-Tariff Information)
Micro: Industry within a market (Local laws, size of market, local standards and specs, distribution system, competitive activity)
What is the difference between primary and secondary data?
Primary: The collecttion and analysis of data for a specific research purpose through interviews, focus groups, surveys, observation, or experimentation.
Secondary: The collection and analysis of data originally collected to serve another purpose rather than the specific objectives of the firm.
What is the difference between qualitative and quantitative data?
Qualitative: Data that have been analyzed to provide a better understanding, description, or prediction of given situations, behavioral patterns, or underlying dimensions.
Quantitative: Data amassed in numerical order to search for statistical significance or trends.
What type of research is the most reliable when making predictions about how people will really act in real-life situations?
Experimentation
In order of expense and complexity, what are the different global market entry and development strategies?
Exporting/Importing, Liscensing, Franchising, Strategic Alliance and Joint Ventures
What are the four P’s of Marketing?
Product, Price, Place, Promotion
What are the advantages and disadvantages of global standardization and localization?
HELP!!
What are the factors that encourage standardization and what are the factors that encourage local adaption?
Standardization:
- Economies in product R&D
- Economies of Scale in production
- Economies in marketing
- Control of marketing programs
- “Shrinking” of the world marketplace
Local Adaptation:
- Differing use conditions
- Governemtn and regulatory influences
- Differing buyer behavior patterns
- Local initiative and motivation in implementation
- Adherence to the marketing concept
What is product positioning?
The perception by consumers of a firm’s product in relation to competitor’s products.
Why is international pricing more complicated than domestic pricing?
Government Influence, Different Currencies, Addtional Costs