Exam 3 Flashcards

1
Q

What is the significance of learning about one system in detail?

A

It helps understand general principles that apply to other systems in the brain

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2
Q

What is being studied in the lecture regarding the high level visual cortex?

A

Specialization for certain categories of stimuli, specifically faces

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3
Q

What are category selective regions?

A

Regions that respond selectively to certain categories of stimuli

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4
Q

What types of stimuli are mentioned as having specialized regions?

A
  • Faces
  • Places
  • Bodies
  • Visual words
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5
Q

What was discovered about the high-level visual cortex in the early 1800s?

A

Certain regions respond strongly to specific types of visual stimuli

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6
Q

What is the fusiform face area (FFA)?

A

A region in the ventral visual stream specialized for face recognition

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7
Q

What is the primary role of the fusiform gyrus?

A

Recognizing faces and places

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8
Q

What methodology is used to identify specialized neurons in the visual cortex?

A

Single unit recording study

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9
Q

What condition is studied in neuropsychology that affects face perception?

A

Prosopagnosia

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10
Q

What experimental method is used to compare responses to faces versus other objects?

A

Block design

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11
Q

What is the challenge with temporal resolution in brain activity studies?

A

Low temporal resolution makes it difficult to see rapid changes in brain activity

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12
Q

What is the subtraction method in brain imaging?

A

A method that involves subtracting activity scores to isolate responses to specific stimuli

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13
Q

What is a region of interest (ROI) in brain imaging studies?

A

A specific area of the brain focused on for analysis based on expected responses

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14
Q

True or False: There is a specialized module for every category of visual stimuli.

A

False

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15
Q

Fill in the blank: The __________ is known for its role in face recognition.

A

Fusiform face area

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16
Q

What does the term ‘category selective’ refer to in the context of visual perception?

A

Neurons or regions that respond more to certain categories of stimuli than others

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17
Q

What is the primary focus of the ongoing debate mentioned in the lecture?

A

Why certain categories have specialized regions in the brain

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18
Q

What are the two main regions highlighted for their role in high level visual processing?

A
  • Fusiform face area (FFA)
  • Parahippocampal place area (PPA)
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19
Q

What is the primary focus of the study discussed?

A

The response properties of specific brain regions, particularly the fusiform gyrus, in relation to stimuli.

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20
Q

What is a region of interest in the context of this study?

A

A specific area of the brain identified for analysis based on its response to certain stimuli.

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21
Q

What did researchers observe about the activation clusters in individual subjects?

A

Activation clusters around face-related markers were located in slightly different positions in each subject.

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22
Q

True or False: Averaging brain activation data across subjects always reveals accurate localization of responses.

A

False.

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23
Q

What technique did researchers use to identify face-like voxels?

A

They used a localizer task to identify voxels that respond to faces.

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24
Q

Fill in the blank: The strong response to faces minus objects suggests that there is something ______ about faces as a visual stimulus.

A

special

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25
Q

What was the purpose of scrambling images in the control analysis?

A

To rule out low-level perceptual differences that could drive the observed effects.

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26
Q

What is the significance of finding a cluster of activation for faces in the fusiform gyrus?

A

It suggests that there are specialized cortical regions for processing faces.

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27
Q

What was one alternative explanation considered for the results observed?

A

Low-level perceptual differences between the stimuli could account for the effects.

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28
Q

How did the researchers demonstrate that their findings were not driven by low-level features?

A

By showing that scrambled versions of faces still elicited strong responses.

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29
Q

What other category of objects was analyzed in relation to the fusiform gyrus?

A

Houses.

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30
Q

What is the proposed reason for the selective attention towards faces?

A

Faces may naturally draw our attention due to their social significance.

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31
Q

What is one of the key conclusions drawn from the study?

A

The fusiform gyrus responds selectively to faces and indicates a specialized processing pathway for them.

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32
Q

Fill in the blank: The fusiform gyrus is located in the _______ cortex.

A

visual

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33
Q

What is the challenge in demonstrating selectivity for specific visual stimuli?

A

There are many alternative explanations for observed responses.

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34
Q

What does the term ‘viewpoint invariant’ refer to in the context of face representation?

A

The ability to recognize faces regardless of their orientation or location.

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35
Q

What phenomenon occurs when the same stimulus is presented repeatedly?

A

Adaptation, where the neuronal response decreases with repeated exposure.

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36
Q

How does the brain process repeated stimuli according to the study?

A

It processes them more efficiently, reducing energy expenditure.

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37
Q

True or False: The study suggests that there are specialized regions in the visual cortex for every category of objects.

A

False.

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38
Q

What happens to the response of neurons when the same stimulus is shown twice in a row?

A

The response is reduced.

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39
Q

What does the brain do to process information more efficiently?

A

It adapts to stimuli, reducing energy use.

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40
Q

What is the result of showing the same stimulus repeatedly?

A

The average activity across cells is reduced.

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41
Q

What is adaptation in the context of neural responses?

A

A decrease in response to the same stimulus over time.

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42
Q

True or False: Adaptation effects increase over time.

A

False.

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43
Q

What are the two alternative hypotheses regarding face representation?

A
  • Viewpoint invariant representation
  • Viewpoint specific representation
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44
Q

What does viewpoint invariant representation imply?

A

The face is recognized regardless of its orientation in space.

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45
Q

What is the outcome of showing the same face from different viewpoints?

A

It does not show adaptation.

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46
Q

What happens when the same identity is presented with slight changes?

A

It leads to a stronger adaptation response.

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47
Q

What does the FFA stand for?

A

Fusiform Face Area.

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48
Q

What does the research suggest about the FFA’s role?

A

It may be a visual expertise region rather than solely a face region.

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49
Q

What was the effect of expertise on face recognition?

A

Experts show different responses compared to non-experts.

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50
Q

Fill in the blank: The brain’s response to identical faces shows _______.

A

strong adaptation.

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51
Q

What is the significance of showing different faces in an experiment?

A

It results in higher levels of response compared to identical faces.

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52
Q

What does a viewpoint specific representation treat?

A

Faces as distinct based on their orientation.

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53
Q

What can lead to adaptation even if stimuli are perceptually distinct?

A

If they represent the same identity.

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54
Q

What is the relationship between identity and adaptation in face stimuli?

A

Identity can outweigh perceptual differences in adaptation.

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55
Q

What complex idea challenges the notion of the FFA being solely a face region?

A

It encodes both identity and spatial orientation.

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56
Q

What did researchers find about visual expertise in different categories?

A

Experts in other categories showed different adaptation responses.

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57
Q

True or False: Faces are easier to distinguish than other types of objects.

A

False.

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58
Q

What was a key finding of the experiment comparing bird and car experts?

A

Different expertise leads to varied responses in the FFA.

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59
Q

What does the term ‘viewpoint invariant’ imply in neural processing?

A

Recognition of faces is independent of their spatial orientation.

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60
Q

What is the ongoing debate regarding the FFA?

A

The FFA is being mischaracterized as the face region; it is actually a visual expertise region.

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61
Q

What hypothesis do researchers pursuing the space hypothesis argue about the FFA?

A

Attentional manipulations are driving the response of the FFA based on subjects’ expertise.

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62
Q

What was the focus of the second experiment conducted by the research team?

A

Expertise in recognizing characters from the ‘crazy family’ of rebels.

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63
Q

What happens to brain activation when a person becomes an expert on rebels?

A

Activation occurs in specific brain areas when experts see rebels.

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64
Q

What is a valid criticism regarding the appearance of rebels?

A

Rebels may look somewhat face-like, potentially influencing perception.

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65
Q

What type of evidence supports the idea of specialized regions for face perception?

A

Causal manipulation evidence from patients undergoing brain surgery.

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66
Q

What occurs when the FFA is stimulated during brain surgery?

A

Patients report perceiving faces even when no face is present.

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67
Q

What are some neurons in the FFA responsible for encoding?

A

Information about specific facial features like eyes and nose.

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68
Q

What condition is characterized by an inability to recognize faces despite normal vision?

A

Prosopagnosia.

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69
Q

What is a notable case mentioned regarding face recognition impairment?

A

A firefighter who lost the ability to recognize faces after injuries.

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70
Q

What can individuals with prosopagnosia still recognize?

A

They can recognize other details in the world but not faces.

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71
Q

What does the evidence suggest about the specialization of brain regions for face perception?

A

There are specialized regions for face perception that can be damaged in isolation.

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72
Q

Fill in the blank: The FFA is thought to be a _______ region rather than just a face region.

A

visual expertise

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73
Q

True or False: The FFA’s response is unaffected by the expertise of the subject.

A

False

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74
Q

What does Category-selective regions of visual cortex mean?

A

It is the representation to respond to certain categories of stimuli.

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75
Q

Specialization in ventral visual cortex

A

-Certain stimuli are located in different sections of the brain.
I did find it at the early 1800s or the first. I started to go for imaging technology to examine brain activity in healthy individuals is at the center of all types of stimuli.

-What was discovered was that there are in regions of high, low visual cortex that respond very strongly to certain types of stimulation, categories of feelings. Ex: Faces, places, What I like places Tv, violence,visual words, bodies and people who are living now.
- Clusters of neurons respond to visual stimuli high and low.

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76
Q

Why was it crazy to suggest that there might be sort of some neurons or specialized for example face perception? Sub regions

A

It does not know if the brain has specialized for that kind of purpose. But It is specialized for specific high level categories of things.

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77
Q

Where did the idea came from(base before on the experiments)?

A

One idea of the predominant data for these findings for the now,
was that there was just a sort of general purpose machinery where you sort of build up as detectors to be one to more complex things like textures and shapes. And then you got to sort of general purpose support, identifying all different types of categories for faces, objects, animals, all different types of things. And it wouldn’t necessarily be a cluster of neurons that would look specifically for faces or a cluster.
Or specifically for coffee. I didn’t know that before they actually did these experiments.

78
Q

Is there special importance for every category that we see?

A

There’s not going to be like a specialized module for every single thing that we look at, or why these particular categories have specialized regions. Its a debate.

79
Q

We are going to focus on two different regions which are they?

A

Face- “Fusiform face area”(FFA)
Faces>Scenes
‘Parahippocampal place area’(PPA)
faces<Scenes

80
Q

‘Fusiform face Area’(FFA) and ‘Parahippocampal place area’(PPA)

A

Regions on the ventral visual stream. They are located in the ventral temporal cortex. Located near the part of the primary care gyrus. Go to the fusiform narrows.

81
Q

What is the ventral stream?

A

is in recognizing what these thing are and become highly complex after that. You want the back of the brain and who work directly along the ventral steam.

82
Q

FFA: fusiform facer

A

Stronger responses to faces rather than scenes. Did a study of comparison to determine what was the underlying cause. who were the people.

83
Q

Why are they motivated to run an experiment where they look at a contrast of faces minus other times?

A

Neurons must be located for places, so researches who applied electric and other visual cortex to different types of stimuli did sometimes. find neurons that would respond strongly to the faces. And having a condition where they are not able to perceive faces.

84
Q

What Is prosopagnosia?

A

Where people have difficulty perceiving faces. See everything except faces. Can be a developing thing or just something more like brain trauma.

85
Q

Step 1: Face localizer scans

A

Run a scan to compare faces and other objects, and see if there any regions of the visual system that respond to more to faces. They were doing a good example of attentiveness. Just. the basic idea watch a video of the object/faces and perceive the reaction it shown.

86
Q

What was the. invisibility test in later experiments?

87
Q

Step 1: Face localizer scans methods.

A

Methods they use: For FMRI Scale, they used a block scale design, where stimuli is shown on blocks. looking at the idea of some sort of voxels. That is the average FMRI activity. And then labeling the different types in the scanner. Faces were shown for 30 seconds. Nothing shown 20 seconds and later objects was shown 45 seconds. nothing 20 seconds.

This case is called a blind neturo, lot of faces, lots of objects, and lots of faces. Dealing with 2 different aspects.

88
Q

Step 1: Face localizer scans( Not methods,

A

This case is called a blind neturo, lot of faces, lots of objects, and lots of faces. Dealing with 2 different aspects.

89
Q

How does the study Face localizer scans is hard to analyze?

A

It has low temporal dynamics and low temporal resolution. So we can’t really see ground operation time with the right data because the low resolution and dynamics of the signal.

So anyways you’re looking at response. Motion peaks in 46 seconds you know its onset. It takes time to to go back to the baseline. There is ways to do this statically now but its hard. Just instead worry about the FMRI blocks.

90
Q

Why does low temporal resolution make it difficult to track neural activity in real-time?

A

Slow general dynamics mean that signals change gradually over time.
Low temporal resolution (e.g., in fMRI) prevents capturing precise, fast neural events.
The response peaks 4-6 seconds after stimulus onset, making real-time tracking inaccurate.
It takes time to return to baseline, affecting event timing interpretation.
To compensate, researchers analyze large time blocks and average activity within them.

91
Q

What did the FMRI Block showed about face localizer scan?

A

That Face is stronger spikes and objects is not.

92
Q

What is a cluster of voxels?

A

A cluster of voxels is a group of neighboring voxels showing statistically significant activation in brain imaging (e.g., fMRI, PET).
Instead of analyzing single voxels, clustering improves statistical power and reduces false positives.
Used in thresholding to identify meaningful brain activity.
Helps detect functionally relevant brain regions instead of isolated noise.

93
Q

🧠 What is the subtraction method in neuroimaging? Why is it used?

A

The subtraction method isolates task-specific brain activity by comparing two conditions.
Formula: (Task Condition Activity) - (Control Condition Activity) = True Neural Response.
Helps identify which brain areas are activated during a specific task.
Reduces background noise by removing baseline activity.
Common in fMRI and PET studies (e.g., comparing reading words vs. looking at a blank screen).

so find what you are trying to look for example faces: Remove the blue and are set with with face specific area. Since the other don’t happen twice.

94
Q

Step 2: Identify Face-Responsive ROI in each individual(Region of interest)

A

So another methodological thing to point out. is the idea of looking at regions of interest and specifically functional regions of interest. Can look very specific region for the subtraction method. Instead of looking at anatomy of the brain.

Ex: How the fusiform gyrus responds to different types types of stimuli. That is my interest. so I use circle form anatomy to identify the fusiform juror using data from there to analyze the boxes.

95
Q

🧠 What are Regions of Interest (ROIs) in neuroimaging, and why are they important?

A

ROIs are specific brain regions selected for focused analysis instead of studying the whole brain.
They are often chosen based on their response properties rather than just anatomical location.
Example: The Fusiform Face Area (FFA) is an ROI for face perception studies.
Functional ROIs improve accuracy by identifying task-specific brain activity.

96
Q

why did they did ROI Face experiment?

A

Because once they release the faces, they realized that different cluster in different section contain different slightly points for different faces. Each subject

97
Q

🧠 How were ROIs traditionally defined, and how has this changed?

A

Traditionally, ROIs were defined using anatomical landmarks (e.g., identifying the fusiform gyrus structurally).
Now, ROIs are often defined functionally based on how they respond to stimuli (e.g., face perception).
Functional ROIs improve accuracy since activation clusters vary slightly in location across individuals.

98
Q

🧠 What problem arises when averaging activation across multiple subjects?

A

Activation clusters (e.g., for face perception) may appear in slightly different locations in each person.
If we just average across all subjects, meaningful activations might cancel out or appear weaker.
Solution: Use individualized functional ROIs instead of relying on group-averaged brain maps.

99
Q

🧠 What is a localizer task, and why is it useful?

A

A localizer task identifies specific voxels that respond to a stimulus (e.g., faces) in each subject.
It ensures that the correct functional region is analyzed, even if its location varies between people.
Used before the main experiment to define subject-specific ROIs.

100
Q

🧠 How do researchers functionally identify the Fusiform Face Area (FFA)?

A

By comparing face perception vs. object perception in each subject.
Localizer data helps identify face-selective voxels in the fusiform gyrus.
This allows for more precise ROI selection in follow-up experiments.

101
Q

🧠 What is the difference between averaging brain activation locations vs. averaging signals from individualized locations?

A

Location-Based Averaging ❌
Averages the physical location of activation across subjects.
Problem: Individual differences cause misalignment, leading to signal blurring or cancellation.
Signal-Based Averaging (Individualized ROIs) ✅
Identifies the strongest activation location per person first.
Averages the brain activity strength from the correct region.
More accurate since it preserves real functional responses.

102
Q

🧠 Why was the discovery of individual activation clusters important for neuroscience?

A

Researchers found that activation clusters (e.g., for face perception) appear in every person but in slightly different locations.
Traditional averaging methods would have missed this pattern, making the activation seem weaker or nonexistent.
This insight led to the discovery of category-selective regions (e.g., Fusiform Face Area for faces).
Impact: Changed how we understand visual cortex organization and functional specialization.

103
Q

🧠 How can small insights lead to major scientific breakthroughs?

A

A simple observation (e.g., activation clusters don’t always align across individuals) led to new ways of analyzing brain activity.
Many breakthroughs come from just looking at the data differently rather than from complex experiments.
Neuroscience progresses by challenging old assumptions—this discovery changed how we study functional brain regions.

104
Q

🧠 Why is it important to rule out low-level visual differences when studying face perception?

A

A difference in brain activation might be due to contrast, brightness, or other visual features, not face perception itself.
Researchers controlled for this by scrambling images to remove structured face-like patterns while keeping low-level features (e.g., contrast) the same.
This helps confirm that activation in the Fusiform Face Area (FFA) is due to face perception, not just image contrast.

105
Q

🧠 How do control analyses help validate findings in neuroimaging?

A

Control analyses ensure that observed brain activity isn’t driven by irrelevant low-level features.
In face perception studies, researchers use scrambled images to rule out the effects of brightness, contrast, or spatial frequency.
This strengthens the claim that activation differences are truly related to cognitive processes (e.g., face recognition) rather than visual artifacts.

106
Q

step 3: Test alternative Hypothesis in ROI

A

Hight contrast images, thus you do scramble them to make it similar.

107
Q

Faces Vs Low-Level Features

A

-If FFA is. truly selective, it should respond more to faces than scramble with the same low-level visual. features. Which both seem strong response to faces and scramble. is based on the hight level based on the perception. Anti-faces more than faces.

108
Q

🧠 Why is it important to control for low-level perceptual differences in face perception studies?

A

Brain activation differences could be due to contrast, brightness, or spatial frequency, not just face perception.
Researchers use control analysis to ensure effects are driven by high-level face processing rather than simple visual features.
Example: High contrast vs. low contrast images—without controls, contrast differences might falsely appear as face-specific activation.

109
Q

🧠 How do scrambled images help rule out low-level visual effects?

A

Scrambling images removes structured face-like patterns but preserves contrast and other low-level features.
If the Fusiform Face Area (FFA) still responds strongly to scrambled faces, then the effect isn’t driven by contrast or brightness alone.
This confirms that FFA activation is linked to high-level face processing, not just visual properties.

110
Q

🧠 How do researchers functionally localize Regions of Interest (ROIs) like the FFA?

A

Researchers first identify face-selective voxels using functional tasks (e.g., Faces vs. Objects).
These face-selective voxels become a Region of Interest (ROI) for further analysis.
Later, they extract brain activity from those specific voxels to study responses to new stimuli.

111
Q

🧠 Why do researchers extract signals from functionally defined FFA voxels instead of using fixed anatomical locations?

A

Face-processing regions (like FFA) vary slightly in location across individuals.
Instead of averaging across a general brain area, researchers extract activity only from functionally relevant voxels.
This approach improves accuracy and ensures that measured activation is truly related to face perception.

112
Q

Step 3: Test alternate Hypothesis ROI

A

More contrast can be a play. Response to contrast instead. They scrambled the faces. And preserve all lowlevel. See more to anit-faces more than scramble.

So it’s simple they found the average or section, go more in. depth to find different section. Then they estimate different wavelengths from it.

113
Q

Once low-level visual differences (e.g., contrast) are ruled out, what other potential confound remains in face perception studies?

A

Even after controlling for contrast, another confound is that faces belong to the same category, whereas objects may come from multiple categories.
This means the brain might be responding not just to faces, but to category consistency in general.
To test this, researchers needed a new control condition—objects from a single category (e.g., houses) instead of mixed categories.

114
Q

🧠 How did researchers control for the fact that faces belong to a single category while objects were mixed?

A

Instead of comparing faces vs. a mix of objects, they compared faces vs. a single category of objects (e.g., houses).
This ensured that both conditions contained category-consistent stimuli.
If the Fusiform Face Area (FFA) still responded more to faces, it confirmed that face perception involves specialized processing beyond general category effects.

115
Q

🧠 How did controlling for category consistency lead to the discovery of the Parahippocampal Place Area (PPA)?

A

While testing faces vs. houses, researchers found a brain region that strongly responded to houses but not faces.
This led to the discovery of the Parahippocampal Place Area (PPA), which is specialized for processing scenes and places.
Just like the Fusiform Face Area (FFA) processes faces, the PPA processes spatial environments.

116
Q

🧠 What is the significance of discovering category-selective brain regions like the FFA and PPA?

A

These findings show that the visual cortex is functionally specialized, with distinct areas processing faces, objects, and places.
The Fusiform Face Area (FFA) specializes in face perception.
The Parahippocampal Place Area (PPA) specializes in scene/place recognition.
This suggests that the brain has dedicated processing systems for different types of visual information.

117
Q

🧠 What other confounds did researchers consider after ruling out category effects?

A

Researchers initially contrasted faces vs. objects and later controlled for category consistency (e.g., faces vs. houses).
However, the distinction was still broad (e.g., face region vs. inanimate object region).
They tested places vs. objects to refine their understanding of specialized processing regions.
This helped identify distinct visual processing areas beyond just a general “face region” and “object region.”

118
Q

🧠 How could attention explain strong brain activation for faces?

A

Faces are naturally attention-grabbing due to their social significance.
If face-related brain activity is just due to increased attention, then attention—not face perception—could explain the effect.
To test this, researchers designed tasks requiring equal attention to both conditions.
If the face-selective region (FFA) still responds more to faces, then the effect is not just due to attention.

119
Q

How did researchers control for task difficulty in face perception studies?

A

Recognizing faces is easy for most people, while recognizing hands is much harder.
To rule out task difficulty, researchers tested hand recognition vs. face recognition.
If brain activity differences were due to difficulty, then hard hand recognition should activate similar regions.
However, face-selective areas still responded strongly to faces, suggesting a true face-processing specialization.

120
Q

🧠 Why is it difficult to prove true selectivity in neuroimaging?

A

There are many possible alternative explanations for observed activation patterns.
Researchers must systematically rule out confounds like contrast, attention, and task difficulty.
Even with rigorous controls, it’s impossible to exhaustively rule out every possible explanation.
The goal is to provide the strongest possible evidence through well-designed experiments.

121
Q

Is it true that they tested that the images were the same for hand and face?

A

Yes to determine that maybe hands require more attention which faces do more.

122
Q

What did researchers conclude about the fusiform gyrus from these experiments?

A

The Fusiform Face Area (FFA), located on or around the fusiform gyrus, responds selectively to faces.
Activation occurs whenever subjects view faces, suggesting a specialized face-processing region.
This indicates that faces are a unique visual stimulus that requires dedicated neural processing.

123
Q

🧠 Is the visual cortex specialized for every type of object we see?

A

No, not every object category has its own dedicated brain region.
The Fusiform Face Area (FFA) is selective for faces, but similar specialized areas do not exist for every object type.
Some other category-selective regions do exist, like the Parahippocampal Place Area (PPA) for places.

124
Q

🧠 Why do faces have a dedicated brain region while most objects don’t?

A

Evolutionary importance: Recognizing faces is critical for social interaction and survival.
Expert processing: The brain has a specialized system for identifying faces efficiently.
Neuroimaging evidence: The Fusiform Face Area (FFA) consistently activates for face stimuli but not for other objects.

125
Q

Conclusion

A

A part of the fusiform gyrus is preferentially active during face viewing and many alternative explanations were rule out
Implications that faces are special and not just another of. visual stimulus.

126
Q

What aspects of faces does FFA respond?

A

What happens if you change the viewpoint? Does FFA respond of the identify of faces? Are Faces Special?

127
Q

FMR Adaption: A tool for asking what counts same in the brain.

A

If you show a stimulus twice in a row, you get a reduced response the second time.

128
Q

🧠 What is neural adaptation, and how does it affect brain responses?

A

Neural adaptation is when neurons respond less strongly when the same stimulus is shown twice in a row.
The brain reduces its response because it has already processed the stimulus and may not need to reprocess it fully.
Adaptation is thought to help the brain process information more efficiently by using less energy for repeated stimuli.
The effect is strongest when the exact same stimulus is repeated, but it can still occur with slight variations.

129
Q

🧠 How do researchers use adaptation effects to study brain function?

A

Since adaptation leads to a reduced neural response for repeated stimuli, it helps researchers study how the brain represents information.
If a brain region shows adaptation to a repeated face, it suggests that region processes facial identity.
If the same face at a different angle still causes adaptation, it suggests a viewpoint-invariant face representation.
Adaptation effects decrease over time and are weaker if different stimuli are shown in between.

130
Q

🧠 How do researchers test if face perception is viewpoint-invariant?

A

If a brain region represents a face the same way regardless of viewing angle, it is viewpoint-invariant.
Researchers show the same face from different angles and measure neural adaptation.
If the Fusiform Face Area (FFA) still adapts (reduced response), it suggests that it recognizes the face regardless of angle.
If adaptation does not occur, it means the brain treats the rotated face as a new stimulus instead of the same identity.

131
Q

🧠 What factors influence the strength of neural adaptation?

A

Exact repetition → Strong adaptation (e.g., same face, same angle).
Slight changes → Weaker adaptation (e.g., same face, different angle).
Different stimuli → No adaptation (e.g., different faces).
Time gap → Reduced adaptation (the longer the delay, the weaker the effect).
Intervening stimuli → Less adaptation (if other images are shown between repetitions).

132
Q

Why do stimulus when seeing something twice occurs?

A

Happens once, then we use less energy to do that. The brain is not just processing. Higther response when different lower response when the same.

133
Q

Fmr Adaption

A

activate same neurons become stronger thus it requires less energy to pass information. Show different same adaption wont be as hight do.

134
Q

🧠 What does it mean for face perception to be viewpoint-invariant?

A

Viewpoint-invariant representation means the brain recognizes a face regardless of its angle or orientation.
If the same face at different angles still causes adaptation, it suggests the brain processes facial identity independently of viewpoint.
This indicates that facial recognition in the brain is not tied to spatial positioning but rather to identity-based processing.

135
Q

🧠 How do researchers test if the brain processes faces independently of their spatial position?

A

They show the same face twice:
Condition 1: Same face, same angle → Strong adaptation.
Condition 2: Same face, different angle → If adaptation still occurs, it suggests viewpoint-invariant processing.
If no adaptation occurs in Condition 2, it means the brain processes face identity and spatial orientation separately.

136
Q

🧠 Does the FFA represent faces in 3D space, or does it focus only on identity?

A

The FFA does not store detailed spatial information about where a face is in 3D space.
Instead, it seems to process the identity of the face without encoding its specific position or orientation.
This supports the idea that face perception is identity-driven rather than space-driven.

137
Q

🧠 Why does the brain recognize faces regardless of viewpoint?

A

Recognizing faces from different angles is crucial for social interaction and survival.
The brain generalizes identity across viewpoints, so we can identify people even when they turn their heads.
This suggests that face perception is not just about visual features but about higher-level identity processing.

138
Q

🧠 How do researchers test if face perception changes when viewed from different angles?

A

Back:

They show the same face from different angles to see if brain activity adapts.
If the Fusiform Face Area (FFA) still adapts, it suggests the brain recognizes identity regardless of angle (viewpoint-invariant processing).
If no adaptation occurs, it means the brain processes each angle as a new stimulus, indicating viewpoint-dependent representation.

139
Q

🧠 What does it mean if face representation is binary and spatially limited?

A

If the brain encodes faces in a binary spatial manner, it would only recognize faces at specific angles rather than generalizing identity across viewpoints.
This would mean that face perception is angle-dependent, requiring the brain to process each orientation separately.
Researchers test this by measuring if neurons in the Fusiform Face Area (FFA) adapt when a face is shown from different angles.

140
Q

🧠 What is the difference between dorsal and ventral processing in face recognition?

A

Dorsal stream → Processes spatial positioning and movement (where an object is).
Ventral stream (including FFA) → Processes object identity (what an object is).
Face recognition primarily happens in the ventral stream, suggesting faces are encoded for identity rather than exact spatial location.

Dorsal located in space.

141
Q

🧠 Does the brain recognize faces the same way across different angles?

A

Viewpoint-Invariant Processing ✅ → The brain recognizes a face regardless of angle.
Evidence: Adaptation (weaker response) when the same face is shown from different angles.
Example: Fusiform Face Area (FFA) processes face identity independently of viewpoint.
Viewpoint-Specific Processing ❌ → The brain treats faces from different angles as different.
Evidence: No adaptation (strong response) to the second image.
Some dorsal stream regions track faces in spatial position, making them viewpoint-dependent.

142
Q

🧠 What happens when a sequence of identical faces is shown compared to different faces?

A

Identical faces repeated → Reduced neural response (adaptation) ✅
Different faces shown in sequence → High, sustained neural response ❌
This adaptation effect is seen all over the visual cortex, indicating that the brain processes repeated stimuli more efficiently.

143
Q

🧠 Does the brain show adaptation when a face is shown from different angles?

A

Small changes (e.g., slight rotation, resizing) → Some adaptation occurs.
Large changes (e.g., major rotation, viewpoint shift) → Minimal or no adaptation.
This suggests that the brain retains some spatial information about faces but is sensitive to viewpoint changes.

144
Q

🧠 What are the two competing hypotheses about how the brain processes faces across viewpoints?

A

Viewpoint Invariant Representation ✅
The brain recognizes the same face across different angles.
If this is true, adaptation occurs when the same face is shown at a new angle.
Viewpoint Specific Representation ❌
The brain treats the same face from different angles as entirely new stimuli.
If this is true, no adaptation occurs—the response remains high for each new viewpoint.
📌 Key Experiment:

If a brain area adapts (reduced response) when the face is shown at a different angle → It supports viewpoint invariance.
If it does not adapt, it suggests viewpoint-specific encoding.

145
Q

🧠 How does adaptation reveal whether face-selective regions encode viewpoint?

A

Back:

If a brain region only encodes face identity, it should adapt to the same face even when rotated (viewpoint-invariant).
If a brain region encodes viewpoint-specific details, it will treat rotated faces as new stimuli and show no adaptation.
This allows researchers to determine whether a brain region tracks identity independently of angle or not.

146
Q

🧠 How do changes in spatial properties affect face adaptation?

A

Small changes (e.g., slight resizing or position shifts) → Some adaptation occurs, meaning the brain still recognizes the face.
Large changes (e.g., major rotation, flipped viewpoint) → Minimal or no adaptation, meaning the brain sees it as a new stimulus.
Conclusion: The brain retains some viewpoint information but does not fully ignore changes in orientation.

147
Q

🧠 Does the brain encode facial identity completely independently of viewpoint?

A

No, face recognition is partially viewpoint-invariant but still sensitive to large viewpoint changes.
Some brain regions (e.g., Fusiform Face Area) process face identity, but adaptation decreases when the face rotates significantly.
The brain balances identity recognition and spatial encoding, meaning faces are not entirely viewpoint-invariant.

148
Q

IS FFA viewpoint invariant?

A

The FFA does not show adaption for rotated views oof the same face which means that is representation are not viewpoint invariant.

149
Q

🧠 What is the role of the ventral stream in face perception?

A

The ventral stream is responsible for object and face recognition, not just abstract visual processing.
It encodes facial identity, but also retains some information about spatial orientation.
This means that face perception is not purely viewpoint-invariant—orientation still matters to some degree.

150
Q

🧠 Does the brain encode faces as abstract identities or as spatially specific objects?

A

Face-selective areas encode identity-specific features, but also retain spatial orientation information.
Unlike abstract conceptual processing, face perception in the ventral stream still cares about how the face is oriented in space.
This means the brain processes both “who” the person is and “how” they appear in space.

151
Q

🧠 How do face morphing experiments help us understand face perception?

A

Researchers blend two faces (e.g., Margaret Thatcher and another person) in a naturalistic way.
This creates faces that look real but contain a mix of two identities.
By testing how the brain reacts to different levels of identity mixing, researchers study how facial identity is represented neurally.

152
Q

🧠 Why do researchers use blended face stimuli in experiments?

A

Morphing between two identities helps determine how flexibly the brain processes facial identity.
If the brain treats a partially morphed face as one person, it suggests identity representation is categorical.
If the brain recognizes gradual identity shifts, it suggests continuous facial encoding rather than strict categories.

153
Q

fusion face area experiment(FFA)

A

Face stimuli that transitions from an image of Margaret thatcher to Marylin Monroe.

In the “within: and “identical” conditions the indentity stay the same.
in the “between” condition, the identity of the person changes from trial 1 to trial 2.

154
Q

How does face adaptation work when comparing different vs. identical faces?

A

Different faces → High neural response (no adaptation).
Same face repeated → Lower neural response (adaptation).
This follows the classic definition of adaptation: repeated stimuli cause reduced activity in face-selective brain regions.

155
Q

🧠 What is the significance of using morphed faces in adaptation studies?

A

Researchers create a gradual transformation between two identities (e.g., 30% of one face mixed into another).
This allows them to measure how the brain perceives identity shifts.
If adaptation still occurs despite a partial identity change, it suggests identity perception is continuous rather than categorical.

156
Q

🧠 Why is a 30% difference in facial features not always perceived the same way?

A

Two faces physically differing by 30% may still be recognized as the same person.
But two completely different people (also differing by 30%) are perceived as entirely different.
This suggests that facial identity perception is nonlinear—small changes in a known face may not feel as drastic as changes in an unfamiliar face.

157
Q

🧠 Why do researchers functionally localize face-selective regions before studying adaptation?

A

Face-selective regions (e.g., Fusiform Face Area, FFA) vary slightly across individuals.
Functional localization helps accurately identify where face processing occurs in each person.
Once localized, researchers can analyze how these regions respond to identity changes and adaptation effects.

158
Q

“fusiform face area’(FFA)

A

Both of them different by 30 percent but for us it differs a lot.

159
Q

🧠 How does the classic adaptation effect work in face perception studies?

A

Same face repeated → Lower neural response due to adaptation.
Different faces shown → High neural response (no adaptation).
This confirms that brain regions like the Fusiform Face Area (FFA) encode identity recognition through adaptation effects

160
Q

🧠 Why do some faces with 30% feature differences still cause adaptation while others do not?

A

If two faces differ by 30% but are perceived as the same identity, adaptation still occurs.
If two faces differ by 30% and are perceived as different people, no adaptation occurs.
This suggests the brain prioritizes identity representation over minor feature differences.

161
Q

🧠 Why does adaptation remain strong even when faces have small feature differences?

A

The brain adapts to identity, not just physical features.
Even when faces have small feature differences, if they are perceived as the same person, adaptation still happens.
This suggests identity representation in the brain is more robust than exact pixel-level differences.

162
Q

🧠 Why do face adaptation results sometimes feel unexpected?

A

Some physically different faces cause adaptation if they are perceived as the same identity.
Some physically similar faces do NOT cause adaptation if they are perceived as different people.
This shows that face perception is influenced more by identity recognition than exact feature similarity.

163
Q

🧠 Why do some physically different images still cause face adaptation?

A

Even if two images look slightly different, if they are perceived as the same person, adaptation still occurs.
This suggests that identity perception overrides physical differences in face processing.
The brain encodes identity holistically, rather than focusing solely on individual facial features.

164
Q

🧠 Does the FFA encode face identity or does it care about viewpoint too?

A

The FFA primarily encodes facial identity, but it also retains some information about viewpoint.
If the same face at a different orientation causes less adaptation, it suggests partial viewpoint dependence.
This means the FFA stores identity but does not fully ignore spatial orientation.

165
Q

🧠 Why is face processing more complex than just identity recognition?

A

The brain simultaneously encodes both identity and spatial orientation of faces.
This means face perception is not purely invariant to changes in viewpoint.
Face recognition involves a complex network beyond just the FFA, including areas that process pose, lighting, and perspective

166
Q

🧠 What is the visual expertise hypothesis in face perception?

A

Humans are face experts—we can quickly recognize subtle differences between faces.
Faces are more visually similar to each other than many other objects, making recognition harder.
This expertise allows us to make fine distinctions, similar to how bird experts or car experts can differentiate subtle variations in their specialized domains.

167
Q

🧠 How do researchers test whether face perception is a form of visual expertise?

A

They compare face recognition to recognition of objects within an expert’s category (e.g., birdwatchers recognizing birds, car experts identifying cars).
If face perception activates the same brain areas as object expertise, it supports the visual expertise hypothesis.
However, if the FFA is uniquely selective for faces, it suggests a face-specific processing mechanism, separate from general expertise.

168
Q

So does the FFA contain faces it does.

A

Yes it does. They may be different still does adaptation.

169
Q

🧠 Does the FFA process both facial identity and viewpoint?

A

Ventral Stream (Identity Recognition)

The FFA is part of the ventral stream, specializing in face identity processing (the “what” pathway).
It helps recognize the same person even with small changes in lighting, pose, or expression.
❌✅ Some Dorsal-Like Features (Viewpoint Sensitivity)

While mostly viewpoint-invariant, the FFA does not fully ignore spatial orientation.
If a face is rotated significantly, the FFA may treat it as a new stimulus, showing less adaptation.
This suggests it tracks both identity and some spatial properties.
📌 Conclusion:

The FFA is primarily ventral (identity-based) but retains some viewpoint-specific encoding, making it a hybrid processor.

170
Q

🧠 Why is face perception more complex than just identity recognition?

A

The brain encodes both identity and spatial orientation for faces.
The Fusiform Face Area (FFA) is not purely viewpoint-invariant; it retains some viewpoint-specific information.
This dual function makes face processing more complex than a simple identity recognition system.

171
Q

🧠 What is the visual expertise hypothesis in face perception?

A

Humans are “face experts”—we recognize subtle differences between faces with extreme precision.
Faces are more visually similar to each other than many other objects, requiring specialized processing.
This expertise may explain why the FFA is highly selective for faces—because we have developed fine-tuned visual discrimination for them.

172
Q

🧠 Why is face perception more demanding than object recognition?

A

Faces share similar structures (two eyes, a nose, a mouth), making them harder to distinguish compared to vastly different objects (e.g., cars vs. trees).
The brain relies on subtle variations to differentiate individuals.
This requires specialized neural mechanisms that go beyond general object recognition.

173
Q

🧠 How do researchers test if the FFA is truly face-specific or just an expertise region?

A

Researchers study non-face experts (e.g., birdwatchers, car experts, astronauts).
If their expertise in identifying birds or cars activates the same brain regions as face recognition, it supports the visual expertise hypothesis.
If the FFA remains face-selective, it suggests face perception is uniquely specialized and not just a product of expertise.

174
Q

🧠 Why is face perception harder than recognizing other objects?

A

aces are structurally similar, making them difficult to distinguish compared to objects with more obvious differences (e.g., a car vs. a tree).
The brain must rely on fine details (e.g., subtle differences in eyes, nose, and mouth) to differentiate individuals.
This specialized processing may explain why the Fusiform Face Area (FFA) exists—to optimize face recognition.

175
Q

🧠 How did researchers test if the FFA is just an expertise region?

A

They studied non-face experts, such as birdwatchers and car experts.
If expertise alone activates the FFA, then car experts should show FFA activation for cars, and bird experts for birds.
Findings:
Bird experts showed activation in the FFA for birds but NOT cars.
Car experts showed activation for cars but NOT birds.
This suggests a dissociation, meaning FFA activity is not solely due to general expertise.

176
Q

🧠 Is the FFA truly face-selective, or does it process all visually complex categories?

A

Some researchers argue that the FFA is mischaracterized as a “face region” and is actually a visual expertise region.
Others argue that faces are unique, and the FFA evolved specifically for face recognition.
Ongoing Debate:
Pro-Expertise View: The FFA responds to any category requiring fine discrimination, such as birds for birdwatchers.
Pro-Face Hypothesis: The FFA shows stronger, more automatic activation for faces than for any other category, even in non-expe

177
Q

🧠 What was the key finding in the study of car and bird experts?

A

Car experts showed stronger FFA responses to cars.
Bird experts showed stronger FFA responses to birds.
But neither group showed strong FFA activation for the other category (e.g., bird experts didn’t activate FFA for cars).
This suggests that expertise can modulate FFA activity, but it does not fully explain face specialization.

178
Q

🧠 What was the “Greeble” expertise experiment, and what did it show?

A

Researchers created fictional creatures (“Greebles”) with subtle differences and trained participants to become experts in distinguishing them.
After training, participants showed activation in the Fusiform Face Area (FFA) when recognizing Greebles.
Takeaway: This supports the visual expertise hypothesis, suggesting the FFA may not be exclusive to faces but also processes highly familiar, visually complex categories.

179
Q

🧠 What is a major criticism of the Greeble experiment?

A

Greebles have face-like structures, meaning participants may have perceived them as face-like objects rather than completely novel stimuli.
This makes it unclear whether FFA activation was due to expertise training or because Greebles resembled faces.
Critics argue that this weakens the claim that the FFA is purely a visual expertise region.

180
Q

🧠 What is a strong piece of evidence that the FFA is specialized for face perception?

A

Researchers stimulated the FFA in epilepsy patients undergoing brain surgery.
Patients reported distortions of faces but not of other objects, suggesting the FFA plays a causal role in face perception.
This provides direct evidence that the FFA is more than just a general expertise region—it is functionally linked to face recognition.

181
Q

🧠 What happened when researchers stimulated the FFA in epilepsy patients?

A

Patients perceived distortions in faces but not in non-face objects.
This suggests the FFA is directly responsible for face perception, not just a general expertise area.
Causal Evidence: Unlike fMRI studies, electrical stimulation shows direct functional involvement in face recognition.

182
Q

Is the Fusiform Face Area (FFA) exclusively for face perception or a general expertise region?

A

Visual Expertise Hypothesis: The FFA responds to expert-level object recognition (e.g., bird and car experts activating FFA).
Face-Specific Hypothesis: The FFA is innately specialized for face recognition, not just expertise.
Recent Evidence (e.g., electrical stimulation studies) strongly supports the face-specific hypothesis, but the debate continues.

183
Q

🧠 What is a strong causal piece of evidence that the FFA is specialized for face perception?

A

In epilepsy patients, electrodes were implanted over the FFA as part of their treatment.
When the FFA was electrically stimulated, patients reported distorted face perceptions—even when no face was present.
This directly links the FFA to face perception, suggesting it is not just an expertise region but a face-specific area.

184
Q

🧠 What happens when the Fusiform Face Area (FFA) is stimulated with electrodes?

A

Patients report seeing distortions in faces, even if they are looking at non-face objects.
If the patient is already looking at a face, the stimulation causes the face to warp or change appearance.
This suggests that the FFA is actively involved in face perception, not just passive recognition.

185
Q

🧠 Why does electrical stimulation provide stronger evidence than fMRI for the FFA’s role in face perception?

A

fMRI only shows correlations—it tells us where brain activity happens, but not whether it causes perception.
Electrical stimulation is causal—it directly manipulates brain activity and shows immediate perceptual effects.
Since stimulating the FFA changes face perception, this proves it plays a functional role in face processing.

186
Q

🧠 What does FFA stimulation tell us about how the brain constructs face perception?

A

The brain does not just passively receive visual input; it actively constructs our perception.
The fact that stimulating the FFA can make people “see” faces (even when no face is there) suggests face perception is a top-down process.
This supports the idea that the brain has a specialized system for detecting and processing faces.

187
Q

🧠 How does the brain encode facial features in the Fusiform Face Area (FFA)?

A

Neurons in the FFA respond specifically to facial features, such as eyes, noses, and mouths.
This suggests that face perception is not just about holistic recognition but also feature-specific processing.
Damage to these neurons can result in face-processing deficits, reinforcing the idea of a specialized system for face perception.

188
Q

🧠 What is prosopagnosia, and what does it tell us about face processing?

A

Prosopagnosia (“face blindness”) is a condition where a person has normal vision but cannot recognize faces.
This occurs due to damage to face-selective brain regions, like the Fusiform Face Area (FFA).
People with prosopagnosia can recognize objects, voices, and other visual details, proving that face perception is a specialized function.

189
Q

🧠 Why is prosopagnosia strong evidence that face perception is specialized?

A

Patients with prosopagnosia can identify objects normally but fail to recognize faces.
This selective impairment suggests that face recognition relies on distinct neural pathways separate from general object recognition.
If face recognition were just another form of object recognition, damage to the FFA should affect all visual perception, but it does not.

190
Q

What causal evidence supports the idea that the FFA is specialized for faces?

A

Electrical stimulation of the FFA causes face distortions but does not affect non-face objects.
Damage to the FFA causes face-recognition deficits (prosopagnosia) without impairing general vision.
This proves that the FFA is functionally necessary for face perception, not just involved in visual expertise.

191
Q

Is face recognition a unique function, or just an extension of visual expertise?

A

Face-Specific Hypothesis: The FFA evolved specifically for face perception, independent of expertise.
Expertise Hypothesis: The FFA processes faces because we are experts at recognizing them, similar to how birdwatchers recognize birds.
Prosopagnosia & electrical stimulation studies strongly support the idea that faces are processed in a unique, specialized way.