Exam 3

Question 1

what is it called when a stated concept passes the first round of screening

Answer 1

the stated concept becomes a tested concept

Question 2

why be scrutinous about NPD?

Answer 2

helps to spotlight good ideas

eliminates weak ideas

being overly critical enhances product concept

prioritizes strength of concepts

Question 3

2nd pass screen

Answer 3

for all stated concepts under consideration for NPD

can result in tested concept being dropped

Question 4

fully screened concept

Answer 4

has remained viable through the 2nd pass screen

Question 5

protocol concept

Answer 5

definition that includes intended user, perceived problem, and user benefits derived, along with mandatory features

Question 6

product protocol agreement

Answer 6

all aspects including quantitative/quantitative come together to be signed off on and moved forward with

Question 7

diffusion of innovation

Answer 7

for a person/firm to become a regular buyer of innovation

awareness

decision to try

find product available

happiness leads to repeat use

Question 8

buying unit

Answer 8

purchase point

Question 9

awareness

Answer 9

people hear abt the new product and are enticed

Question 10

availability

Answer 10

% of stores that stock it

Question 11

trial

Answer 11

sample in industrial, but normally people must buy and try it somewhat

Question 12

repeat

Answer 12

for consumables buying something, or for things made to last it could be recommended to another potential buyer

Question 13

2007 product

Answer 13

hybrid electric water heater

Question 14

units sold =

Answer 14

of buying units x aware % x trial % x accessible % x repeat %

Question 15

review board

Answer 15

functioning vice presidents and people who oversee

Question 16

protocol

Answer 16

statement of new products expected attributes

Question 17

product protocol

Answer 17

PDR (product development requirements) that refer to the final package