Exam Flashcards
Definition of utility
satisfaction
Definition of law of diminish marginal utility
states that beyond a certain quantity, additional units of a specific good will yield declining amounts of extra satisfaction to a consumer.
Definition of marginal utility
extra satisfaction
Definition of theory of consumer behavior
rational behavior, preferences, budget constraint, prices.
Utility maximizing rule
Consumer allocates his or her income so that the last dollar spent on each product yields the same amount of extra (marginal) utility
Utility maximizing formula
mu of product A/price of a = mu of product b/price of B
The 3 reasons why demand curve is down sloping. (lots of question related to this)
- The ability of people to substitute their demand for a good with another when price rises and vice versa. Aka Substitution Effect.
- Law of Diminishing Marginal Utilility. For every successive amount you consume your satisfaction will at first increase and then increase at an decreasing rate and finally decrease. Hence the negative nature of the slope.
- Amount of consumers of the good in question. If you raise prices fewer consumers can buy the goods, and vice versa. Hence the downwards sloping demand curve. Aka Income Effect.
Definition of behavioral economics
the branch of economics that combines insights from economics, psychology, and neuroscience to better understand those situations in which actual choice behavior deviates from the predictions made by earlier theories.
Definition of framing effects
because people evaluate situations in terms of gains and losses, their decision-making can be very sensitive to the mental frame that they use to evaluate whether a possible outcome should be viewed as a gain or loss.
Definition of anchoring
irrelevant information can anchor decisions.
Definition of mental accounting
looking at consumption options in isolation, thereby irrationally failing to look at all their options simultaneously.
Definition of endowment effect
tendency people have to put a higher valuation on anything that they currently possess than on identical items that they do not own but might purchase.
Example of implicit cost
non monetary
What is the total cost for an economist
explicit and implicit costs, including a normal profit
Difference between implicit and explicit costs.
implicit- non monetary
explicit- monertary
What is accounting profit?
The total revenue minus costs. Total Sales Revenue-Total explicit cost.
What is economic profit?
revenue-explicit+implicit costs=economic profit
What is normal profit?
minimum level of profit needed for a company to remain competitive in the market.
What is the formula to find economic profit?
revenue-explicit+implicit costs=economic profit
What is the difference between short run and long run?
short run has fixed costs, in the long run everything is variable.
Example of short run.
variable costs
Do you believe short run and long run are specific calendar time and are the same for all industry.
nope