Exam 2 Study Term Flashcards
Culture
Set of values, beliefs, rules and institutions held by a specific group of people
Subculture
a group of people who share a unique way of life within a larger, dominant culture.
Ethnocentricity
is the belief that one’s own ethnic group or culture is superior to that of others.
Cultural Literacy
detailed knowledge about a culture that enables a person to work happily and effectively within it
Values
Ideas, beliefs, and customs to which people are emotionally attached.
ex. honesty, freedom, and responsibility
Attitudes
reflect a people’s underlying values and tendencies that individuals harbor toward objects or concepts
Manners
appropriate ways of behaving, speaking and dressing in a culture
customs
habits or ways of behaving in specific circumstances that are passed down through generations in a culture.
Social structure
embodies a culture's fundamental organization, including its groups and institutions, its system of social positions and their relationships, and the process by which its resources are distributed. 3 groups: social group associations social status social mobility
social group association
collection of two or more people who identify and interact with each other
social status
positions within the structure
social stratification
social mobility
ease with which individuals can move up or down a culture’s social ladder
Brain Drain
Departure of highly educated people from one profession, geographic region, or nation to another
communication
system of conveying thoughts, feelings, knowledge, and information through speech, writing and actions
body language
Communicated through unspoken cues, including hand gestures, facial expressions, physical greetings, eye contact, and the manipulation of personal space.
M or Monochromatic
time is very linear and is a very ridged/precise thing
p or polychromatic
time runs on many levels simultaneously
cultural diffusion
The process whereby cultural traits spread from one culture to another
cultural imperialism
the replacement of one culture’s traditions, folk heroes, and artifacts with substitutes from another
Segmentation
Breaking large group of potential customers into smaller groups that have common needs. Similar reaction to marketing efforts
Targeting
Identifying which segments to go after
Differentiaion
Defining how you are going to be different from competitors targeting that segment
**focuses on developing a marketing mix that your target consumers will see as distinct from and superior to competing mixes.
Positioning
The strategy of making your brand occupy a distinct “position” in the minds of consumers
The 4 P’s
product, promotion and place
