exam 2 psychology part 1 (chapters 7 and 8) Flashcards
memory
the retention of information over time
automatic processing
unconscious encoding of incidental information
attention
CRITICAL
focusing awareness on a narrowed range of stimuli or events
levels of processing
structural encoding, phonetic encoding, semantic encoding
structural encoding
encoding of picture images
phonetic encoding
encoding of sound (especially sound of words)
semantic encoding
encoding of meaning, including meaning of words
yields better memory
key processes of memory
encoding, storage retrieval
encoding
getting information into brain
storage
retaining that information
retrieval
getting the information out
improving encoding
elaboration, visual imagery, motivation to remember
elaboration
linking a stimulus to other information at the time of encoding
visual imagery
creating a mental picture to present the word to be remembered
motivation to remember
putting in extra effort to attend to and organize the information to facilitate future recall
memory storage
three step process (sensory –> short term memory –> long term memory)
sensory memory
- preserves information through the senses in its original form
- allows us to experience a visual pattern, sound, or touch even after the event
- gives us additional time to recognize and memorize things
- 0.25 seconds
short term memory
- poor performance in basic recall –> result of:
time related decay
interference (x2) - strategies used to counteract these effects:
rehearsal
chunking
proactive interference
old to new
interference with acquisition of new information due to previous learning of information
retroactive interference
interference with retention of old information due to acquisition of new information
rehearsal
repeating information to extend the duration of retention
chunking
organizing items into familiar, meaningful units
seven plus or minus two (pieces of information in brain at once)
long term memory
- unlimited in capacity and can hold information for long periods of time
- memories are more vivid if they are experienced during a time of intense emotion
- flash bulb memory
flash bulb memory
provides evidence of the permanence of long term memory (vivid, detailed, emotional memories)