Exam 2 - LO2

Question 1

Define Client Brief?

Answer 1

a set of rules and requirements given to a company by a client that outlines what they want in detail.

Question 2

what is a Formal client brief?

Answer 2

This is a brief that:
- Takes place in a scheduled meeting and outlines the requirements
- Written documents are usually provided
- allows for details to be looked at, follow up meetings are arranged

Question 3

What is an informal client brief?

Answer 3

• client discusses the requirements during a telephone call
• No documents are provided
• Verbal agreement not a physical one

Question 4

what is a negotiated client brief?

Answer 4

• client and producer work together to develop a brief
• discussions take place where aims and objectives are agreed and anything formal is written down.

Question 5

what is a Contractual brief?

Answer 5

this is a brief that is outlined within a contract of employment

Question 6

What is a tender client brief?

Answer 6

This is a brief that was published in an advert by a client, which then gets bids by production companies.

Bids will include an estimate costs, timescales, and have product that will be produced.

Question 7

What is a commissioned client brief?

Answer 7

A client hires an independent company to produce a media product.

The media company formulates their own brief.

The company develop the product based on this.

Question 8

what are the four requirements, when analysing a client brief?

Answer 8

Implicit - these are inferred from the brief, you have to interpret what is said.

Open - There is some freedom for you to make decisions about how to best create a successful project.

Constraints - these are the boundaries that the client outline and that the project must work within e.g: costs

Explicit- These are clearly outlined by the client in the brief.

Question 9

what are ways to analyse a client brief?

Answer 9

Mind maps
SWOT analysis
Mood boards
Blue sky thinking

Question 10

How does a SWOT analysis work?

Answer 10

Strengths - list your advantages and USP and low costs

Weaknesses - List your disadvantages. Limitations, what you could improve

Opportunities - List your chances to improve, good opportunities to help grow the product

Threats - list the external troubles of the business, obstacles you face, competitors

Question 11

List all the factors of target audiences:

Answer 11

Socio-economic
Age
Gender
Ethnic group
Psychographics
Geo-demographic
Sexual orientation
Mainstream and niche audinces