Exam #2 (Chapter 8,9,10,11,12)

Question 1

Question 1
“Discrepancies of quantity” means:
A. some consumers buy more products than others.
B. there are more consumers than producers.
C. some manufacturers can produce more products than others.
D. the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users.
E. that demand is greater than what a company can supply.

Answer 1

D. the difference between the quantity of products it is economical for an individual producer to make and the quantity normally wanted by individual consumers or users.

Question 2

Question 2
A grocery store or mass-merchandiser might rely on a \_\_\_\_\_ to decide which paperback books or magazines it sells.
A. catalog wholesaler
B. rack jobber
C. truck wholesaler
D. drop-shipper
E. specialty wholesaler

Answer 2

B. rack jobber

Question 3

Question 3
A jewelry maker's suppliers of gold, platinum and silver, the warehouses that store its finished goods, and the trucks that deliver the product to retailers are all part of a:
A. private warehouse system.
B. supply chain.
C. modal transportation hub.
D. distribution point.
E. public warehouse network.

Answer 3

B. supply chain.

The supply chain includes the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers.

Question 4

Question 4
A trademark or brand name can become public property if:
A. counterfeiters violate the trademark.
B. it becomes a common descriptive word for the product.
C. the owner doesn’t register it under the Lanham Act.
D. it is sold in international markets.
E. All of these alternatives are correct.

Answer 4

B. it becomes a common descriptive word for the product.

Each firm should try to see that its brand doesn’t become a common descriptive term for its kind of product. When this happens, the brand name or trademark becomes public property and the owner loses all rights to it.

Question 5

Question 5
A wholesaler-sponsored retail chain is called a:
A. consumer cooperative.
B. corporate chain.
C. franchise chain.
D. voluntary chain.
E. cooperative chain.

Answer 5

D. voluntary chain.
Response Feedback:
Voluntary chains are wholesaler-sponsored groups that work with independent retailers.

Question 6

Question 6
According to the FTC, for a producer to call a product “new,” the product:
A. must be no more than two months old.
B. must have achieved brand insistence.
C. must be entirely new or changed in a functionally significant or substantial respect.
D. must have been changed in some way during the last year.
E. None of these alternatives is correct.

Answer 6

C. must be entirely new or changed in a functionally significant or substantial respect.
Response Feedback:
To be called new, says the FTC, a product must be entirely new or changed in a “functionally significant or substantial respect.

Question 7

Question 7
Branding is good for some CONSUMERS because it:
A. makes shopping easier.
B. provides dependable guides to product quality.
C. helps them identify their favorite products quickly.
D. gives assurance that the product will consistently deliver on a promise.
E. All of these alternatives are correct.

Answer 7

E. All of these alternatives are correct.
Response Feedback:
Branding means the use of a name, term, symbol, or design or a combination of these to identify a product. Well-recognized brands make shopping easier and connect a product with the benefits a customer can expect.

Question 8

Question 8
Cargill, Inc. is finally earning a profit on the unique product it introduced six months ago. Cargill's advertising is both informative and persuasive. Much money is being spent on Place development. There is little price competition, although several competitors have come out with reasonable imitations. Total industry sales are rising and profits are at their highest point. In which stage of the product life cycle is Cargill operating?
A. Market growth
B. Market introduction
C. Sales decline
D. Market maturity
E. Market development

Answer 8

A. Market growth
Response Feedback:
Rising industry sales and profits show that Cargill is operating in the market growth stage of the product life cycle

Question 9

Question 9
Channels of distribution:
A. that include intermediaries always result in higher distribution costs than channels without intermediaries.
B. should be designed to increase discrepancies of quantity between producers and consumers.
C. usually do not involve conflicts as long as each channel member has profit as a goal.
D. usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly.
E. are always characterized by conflict among channel members.

Answer 9

D. usually require longer-term planning than other market mix elements because channel decisions are more difficult to change quickly.
Response Feedback:
Channel decisions are Place decisions and they often have long-run effects. They’re usually harder to change than Product, Promotion, or Price decisions.

Question 10

Question 10
Compared to a warehouse, a DISTRIBUTION CENTER is:
A. designed to provide more efficient use of storage space.
B. concerned with eliminating the need for bulk-breaking.
C. designed to slow the pace of inventory turnover.
D. designed to speed the flow of products toward the consumer and eliminate storing costs.
E. a storage facility used by several intermediaries-to share costs.

Answer 10

D. designed to speed the flow of products toward the consumer and eliminate storing costs.
Response Feedback:
A distribution center is a special kind of warehouse designed to speed the flow of goods.

Question 11

Question 11
Computer systems often use a standardized format for their information to simplify sharing of information among different computer systems. This would allow a supplier's system to automatically process an online order from a customer, schedule production activities for the order, and then set up delivery of the finished product. This approach or system is called:
A. Piggyback
B. EDI
C. Containerization
D. JIT
E. Contractual

Answer 11

B. EDI
Response Feedback:
With EDI, a customer transmits its order information directly to the supplier’s computer and the supplier’s computer immediately processes the order and schedules production, order assembly, and transportation.

Question 12

Question 12
Concept testing:
A. takes place during the screening step of the new-product development process.
B. involves usage tests by a significant sample of potential customers.
C. seeks potential customers’ reactions and attitudes toward new product ideas-before actual models are developed.
D. is the last step before commercialization of a new product idea.
E. None of these alternatives is correct.

Answer 12

C. Correct seeks potential customers’ reactions and attitudes toward new product ideas-before actual models are developed.
Response Feedback:
Concept testing seeks potential customers’ reactions and attitudes toward new product ideas before actual models are developed.

Question 13

Question 13
Convenience (food) stores offer:
A. wide assortments.
B. low prices.
C. more customer service than supermarkets.
D. a limited assortment of “fill-in” items.
E. None of these are offered by convenience (food) stores.

Answer 13

D. a limited assortment of “fill-in” items.
Response Feedback:
Convenience stores limit their stock to pickup or fill-in items like bread, milk, beer, gas, etc.

Question 14

Question 14
Emergency products:
A. need adequate representation in major shopping areas.
B. need widespread distribution but with assurance of preferred display.
C. can have limited availability as long as display is good.
D. need widespread distribution near probable points of use.
E. need widespread distribution at low cost.

Answer 14

D. need widespread distribution near probable points of use.
Response Feedback:
While purchasing emergency products, a customer does not have the time to shop and is not very sensitive to price. A marketing manager should identify these factors and ensure that the product has widespread distribution near the probable point of need.

Question 15

Question 15
Franchisors:
A. account for about a third of all retail sales.
B. often provide franchise holders with training.
C. usually receive fees and commissions from the franchise holder.
D. are especially popular with services retailers.
E. all of these alternatives are correct for franchisors.

Answer 15

E. all of these alternatives are correct for franchisors.
Response Feedback:
Franchise holders’ sales account for about a third of all retail sales. Franchising is especially popular with service retailers. The franchise holder pays fees and commissions and the franchisor develops a good marketing strategy and provides training.

Question 16

Question 16
Gradual "rollouts" are characteristic of which step of the new-product development process?
A. Idea generation
B. Development
C. Idea screening
D. Idea evaluation
E. Commercialization

Answer 16

E. Commercialization
Response Feedback:
Gradual “rollouts” are characteristic of the commercialization step of the new-product development process.

Question 17

Question 17
If Penn Mfg. Corp. gives the Johnstown Distributing Co. the exclusive right to distribute Penn Hills’ products in Ohio, this arrangement:
A. WOULD DEFINITELY BE ILLEGAL because the courts have ruled that all vertical arrangements between producers and intermediaries are illegal.
B. MAY OR MAY NOT BE LEGAL-the courts would weigh the possible good effects of this vertical arrangement against possible restrictions on competition.
C. WOULD DEFINITELY BE LEGAL because the courts have ruled that all vertical arrangements between producers and intermediaries are legal.
D. WOULD DEFINITELY BE ILLEGAL because the courts have ruled that all horizontal arrangements between competitors are illegal.
WOULD DEFINITELY BE LEGAL because the courts have ruled that all horizontal arrangements between competitors are legal.

Answer 17

B. MAY OR MAY NOT BE LEGAL-the courts would weigh the possible good effects of this vertical arrangement against possible restrictions on competition.
Response Feedback:
The legality of vertical arrangements between producers and intermediaries is not clear-cut. Courts can weigh the possible good effects against the possible restrictions on competition.

Question 18

Question 18
In the market introduction stage of the product life cycle
A. sales are the highest.
B. most companies experience losses.
C. industry profits rise.
D. industry sales level off.
E. total industry profit is highest.

Answer 18

B. most companies experience losses.
Response Feedback:
Most companies experience losses during the introduction stage because they spend so much money for product, place, and promotion development.

Question 19

Question 19
Just-in-time (JIT) delivery
A. is always the best approach.
B. reduces customers’ physical distribution costs.
C. increases storing and handling costs.
D. shifts responsibility for physical distribution activities forward in the channel.
E. requires customers to have high quality standards in physical distribution activity.

Answer 19

B. reduces customers’ physical distribution costs.
Response Feedback:
A key advantage of JIT for business customers is that it reduces their PD costs.

Question 20

Question 20
Marketing managers should recognize that:
A. product life cycles appear to be getting longer.
B. every segment within a market has the same product life cycle.
C. the product life cycle describes the sales and profits of individual products, not industry sales and profits.
D. firms that enter mature markets have to compete with established firms for declining industry profits.
E. None of these alternatives is correct.

Answer 20

D. firms that enter mature markets have to compete with established firms for declining industry profits.
Response Feedback:
New firms may still enter the market at the market maturity stage—increasing competition even more. The market leaders have a lot at stake, so they fight hard to defend their share.

Question 21

Question 21
Mass-merchandisers:
A. locate only in large downtown areas with large sales potential.
B. are large, self-service stores which stress low price to get faster turnover.
C. emphasize nationally-advertised “hard goods” such as large appliances.
D. emphasize extensive sales service.
E. All of these alternatives are correct for mass-merchandisers.

Answer 21

B. are large, self-service stores which stress low price to get faster turnover.
Response Feedback:
Mass-merchandisers are large self-service stores that emphasize soft goods and staples. They emphasize lower margins to get faster turnover.

Question 22

Question 22
Quiet Drive Mufflers are sold only through Car Parts Now retailers. This retailer has only one store in any given geographic area to minimize competition between stores. Quiet Drive Mufflers uses \_\_\_\_\_ distribution.
A. intensive
B. ideal
C. selective
D. specialized
E. exclusive

Answer 22

E. exclusive
Response Feedback:
Exclusive distribution is used when the firm selects only one wholesaler or retailer in each geographic area.

Question 23

Question 23
Radio frequency identification tags can
A. make it easy for computers to monitor inventory.
B. help computers to order needed stock.
C. track storing costs.
D. transmit details about carton contents.
E. all of the above are correct

Answer 23

E. all of the above are correct
Response Feedback:
Radio frequency identification tags (RFID) can make it easy for computers to monitor inventory, order needed stock, track storing and shipping costs, and transmit detailed information about the contents of a carton.

Question 24

Question 24
Regarding alternative transporting modes:
A. trucks are good for speed, frequency, dependability, and number of locations served.
B. pipelines are slower and less dependable than water transport, but also less expensive and able to serve more locations.
C. airways are faster, cheaper, and more dependable than railways.
D. waterways are slow, costly, and unable to handle a variety of shipments.

Answer 24

A. trucks are good for speed, frequency, dependability, and number of locations served.
Response Feedback:
As stated in Exhibit 11-5, trucks are good for speed, frequency, dependability, and the number of locations served.

Question 25

Question 25
Regarding automatic vending, which of the following statements is TRUE?
A. It is important for soft drinks, candy bars, and snack foods.
B. Costs are relatively high because the machines are expensive to stock and repair.
C. Although its growth has been spectacular, automatic vending still accounts for less than 2 percent of total U.S. retail sales.
D. A major advantage is customer convenience.
E. All of these statements about automatic vending are TRUE.

Answer 25

E. All of these statements about automatic vending are TRUE.
Response Feedback:
Vending machine sales account for about 1.5 percent of total U.S. retail sales. Vending machines can be costly to operate, but convenient to consumers. Traditionally, soft drinks, candy bars, and snack foods are sold by vending machines.

Question 26

Question 26
Regarding product classes,
A. Business product classes are based on how buyers think about products and how the products will be used.
B. Consumer product classes are based on how consumers think about and shop for products.
C. The same product may be a consumer product and a business product.
D. Products are classified by what type of customer will use them.
E. All of these statements about product classes are true.

Answer 26

E. All of these statements about product classes are true.
Response Feedback:
All products fit into one of two broad groups - consumer products and business products. The same product may be a consumer and a business product. Consumer product classes are based on how consumers think about and shop for products. Business product classes are based on how buyers think about products and how they’ll be used.

Question 27

Question 27
Regarding product life cycles, it is correct that
A. different marketing strategies may be needed at different stages of the product life cycle.
B. a product that doesn’t get beyond the introduction stage is still likely to be very profitable.
C. industry profits are increasing well after sales start to decline.
D. once a market goes into sales decline, oligopoly conditions set in.
E. All of these alternatives are correct.

Answer 27

A. different marketing strategies may be needed at different stages of the product life cycle.
Response Feedback:
The product may be aimed at entirely different target markets at different stages of the product life cycle.

Question 28

Question 28
Regarding supermarkets, which of the following statements is TRUE?
A. Most supermarkets carry about 10,000 items or less.
B. Supermarket net profits after taxes usually are about 1-2 percent of sales-or less.
C. The “best” shelf-space in most supermarkets is allocated according to which products are cheapest.
D. The first supermarkets were introduced based on the premise that consumers would pay more for better service.
E. All of these statements about supermarkets are TRUE.

Answer 28

B. Supermarket net profits after taxes usually are about 1-2 percent of sales-or less.
Response Feedback:
Net profits in supermarkets usually run a thin 1 percent of sales or less.

Question 29

Question 29
The Nutrition Labeling and Education Act of 1990, including its recent revisions, requires food manufacturers to _______________________________________________________.
A. list the nutritional value of the food product
B. use a uniform format in the Nutrition Facts panel
C. list the fat content of the food product
D. list ingredients that trigger common food allergies
E. All of these are part of the Nutrition Labeling and Education Act.

Answer 29

E. All of these are part of the Nutrition Labeling and Education Act.
Response Feedback:
Nutrition Labeling and Education Act of 1990 requires food manufacturers to use a uniform format that allows consumers to compare the nutritional value of different products, and clearly show the fat content of food and ingredients that trigger common food allergies.

Question 30

Question 30
The main difference between retailing and wholesaling is that:
A. Retailing involves selling to other merchants and wholesaling does not.
B. Retailing involves selling to business customers and wholesaling does not.
C. Technology is more important in wholesaling than in retailing.
D. Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers.
E. Wholesaling involves selling to final consumers and retailing does not.

Answer 30

D. Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers.
Response Feedback:
Retailing is involved in selling to final consumers. Wholesaling is concerned with selling to retailers and other merchants, or to industrial, institutional, and commercial users, but not to final consumers.

Question 31

Question 31
The physical distribution concept says (or implies) that:
A. transporting, storing, and product-handling are unrelated activities for cost control.
B. the best distribution system is the lowest cost one.
C. a firm should seek to minimize the total cost of transporting, storing, and product-handling-for a given level of customer service.
D. if the transporting department minimizes its costs and the storing department minimizes its costs and the product-handling department minimizes its costs-then the total cost of physical distribution will be minimized.
E. None of these alternatives is correct.

Answer 31

C. a firm should seek to minimize the total cost of transporting, storing, and product-handling-for a given level of customer service.
Response Feedback:
The physical distribution (PD) concept says that all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level.

Question 32

Question 32
The product life cycle:
A. Describes the stages a product idea or industry goes through from beginning to end.
B. Has five major stages.
C. Applies more to individual brands than to categories or types of products.
D. Shows that sales and profits tend to rise and fall together over time.
E. All of these alternatives are correct.

Answer 32

A. Describes the stages a product idea or industry goes through from beginning to end.
Response Feedback:
The product life cycle describes the stages a really new product idea goes through from beginning to end.

Question 33

Question 33
The value of a brand's overall strength in the market is called:
A. brand preference.
B. brand equity.
C. brand identity.
D. brand positioning.
E. brand reference.

Answer 33

B. brand equity.
Response Feedback:
The value of a brand to its current owner or to a firm that wants to buy it is called brand equity, in other words, the value of a brand’s overall strength in the market.

Question 34

Question 34
Using the \_\_\_\_\_\_ approach to entering international markets gives a firm complete control of marketing strategy planning in the foreign market.
A. joint venture
B. management contracting
C. direct investment
D. licensing
E. exporting

Answer 34

C. direct investment
Response Feedback:
Direct investment gives the parent firm complete control of marketing strategy planning.

Question 35

Question 35
When an online intermediary like Hulu scans and collects thousands of hours of programming each week. This regrouping activity is known as \_\_\_\_\_\_\_. Then Hulu works with its customers to tag and rate programming, which is the regrouping activity known as \_\_\_\_\_\_\_\_\_\_\_\_\_\_.  
A. sorting; vertical integration
B. sorting; bulk-breaking
C. bulk-breaking; sorting
D. assorting; sorting
E. accumulating; sorting

Answer 35

E. accumulating; sorting
Response Feedback:
Sorting means separating products into grades and qualities desired by different target markets.

Question 36

Question 36
Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?
A. Concentrated distribution
B. Selective distribution
C. Intensive distribution
D. Exclusive distribution

Answer 36

B. Selective distribution
Response Feedback:
Selective distribution may be suitable for all categories of products. Only the best intermediaries are used and the company is able to sell the product where it sells best.

Question 37

Question 37
Which of the following are true about dealer brands as compared to manufacturer brands:
B. Retailers typically earn a higher margin on the sale of a dealer brand.
C. In the grocery trade, retailers are putting more attention behind new dealer brands.
D. Because manufacturers typically invest heavily in promotion and quality, manufacturer brands are usually priced about 30% higher than dealer brands.
E. All of the above are true.

Answer 37

E. All of the above are true.
Response Feedback:
There is plenty of motivation for intermediaries to develop dealer brands as they usually earn a better margin on the sale than compared to a manufacturer brand.

Question 38

Question 38
Which of the following best illustrates “discrepancies of quantity”?
A. Michelin makes tires, but most consumers also want a large selection of car-care services.
B. Some stores sell large quantities of Michelin tires, but only small quantities of tires made by other companies.
C. There are over 310 million consumers in the U.S. but only a small portion buy tires in any given year.
D. Four firms make over 90 percent of all the tires sold in the United States.
E. Michelin made millions of tires last year-but most customers bought only one set.

Answer 38

E. Michelin made millions of tires last year-but most customers bought only one set.
Response Feedback:
Discrepancy of quantity means the difference between the quantity of products it is economical for a producer to make and the quantity final users or consumers normally want.

Question 39

Question 39
Which of the following business products are usually treated as expense items?
A. component parts and materials
B. raw materials
C. professional services
D. supplies
E. all of these products are expense items

Answer 39

E. all of these products are expense items
Response Feedback:
An expense item is a product whose total cost is treated as a business expense in the year it’s purchased. All the above items are treated as expense items.

Question 40

Question 40
Which of the following is a condition favorable to successful branding?
A. Product quality is inconsistent.
B. Economies of scale in production have not yet been achieved.
C. Favorable shelf locations or display spaces are available in stores.
D. Limited distribution and product availability.
E. The brand name is unusual and hard to pronounce.

Answer 40

C. Favorable shelf locations or display spaces are available in stores.
Response Feedback:
Favorable shelf locations or display space in stores is a factor within the control of retailers and has been listed as one of the conditions favorable to successful branding.

Question 41

Question 41
Which of the following is an “unsought product”?
A. Gravestones aimed at “senior citizens.”
B. A new type of “health food” produced by a new, small company.
C. Life insurance aimed at college students.
D. A new electronic device using revolutionary technology that few people are aware of.
E. All of these are unsought products.

Answer 41

E. All of these are unsought products.
Response Feedback:
Unsought products are products that potential customers don’t yet want or know they can buy so they don’t search for them at all. Consumers probably won’t buy these products when they see them unless promotion can show their value.

Question 42

Question 42
Which of the following is true regarding shopping products?
A. Price is less important in the purchase of heterogeneous shopping products than homogeneous shopping products.
B. Compared to heterogeneous shopping products, homogeneous shopping products are usually more standardized.
C. Buyers usually expect more sales help or service with heterogeneous shopping products.
D. The Internet has become the fast way to comparison shop for homogeneous shopping products.
E. All of these statements about shopping products are true.

Answer 42

E. All of these statements about shopping products are true.
Response Feedback:
Heterogeneous shopping products are shopping products the customer sees as different and wants to inspect for quality and suitability. Quality and style matter more than price and buyers usually expect more sales help or service. Homogeneous shoppers shop for the best price, and the Internet has become a fast and effective way of doing that.

Question 43

Question 43
Which of the following is true? Airfreight
A. has lower transporting rates than trucks.
B. efficiently delivers all types of goods.
C. serves many more locations than trucks.
D. can reduce the cost of preparing goods for distribution.
E. can help reduce inventory costs.

Answer 43

E. can help reduce inventory costs.
Response Feedback:
Airplanes may help a firm reduce inventory costs by eliminating outlying warehouses.

Question 44

Question 44
Which of the following statements about channel systems is TRUE?
A. Traditional channel systems are more efficient because of their greater freedom.
B. Vertical integration works best when discrepancies of quantity are large.
C. Multichannel distribution is becoming less common.
D. Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility.
E. All of these statements about channel systems are TRUE.

Answer 44

D. Some administered channel systems obtain the advantages of vertically integrated systems while still retaining flexibility.
Response Feedback:
By developing administered or contractual channel systems firms can often gain the advantages of vertical integration yet retain some of the flexibility of a traditional channel system.

Question 45

Question 45
Which of the following statements about packaging is TRUE?
A.The number of package sizes for similar products from different manufacturers is increasing rapidly because firms realize that this makes direct comparisons among brands harder for consumers.
B. There is very little government regulation of packaging.
C. Good packaging can be one of the most important methods of promotion because it is at the point of purchase.
D. The trend in packaging is greater use of plastics because plastic is durable.
E. None of these statements about packaging is TRUE.

Answer 45

C. Good packaging can be one of the most important methods of promotion because it is at the point of Response Feedback:
A good package sometimes gives a firm more promotional effect than it could get with advertising. It sends a message and customers see the package in stores when they’re actually buying.

Question 46

Question 46
Words, symbols, or logos that are legally registered for use by a single company are:
A. Trademarks.
B. Brand signs
C. Brand marks.
D. Company marks.
E. Watermarks.

Answer 46

A. Trademarks.
Response Feedback:
A trademark includes only those words, symbols, or marks that are legally registered for use by a single company.

Question 47

Question 47
\_\_\_\_\_ means a product's ability to satisfy a customer's needs or requirements.
A. Quality
B. Service
C. Trademark
D. Derived demand
E. Assortment

Answer 47

A. Quality
Response Feedback:
Product quality refers to a product’s ability to satisfy a customer’s needs or requirements.

Question 48

Question 48
\_\_\_\_\_\_\_\_\_\_ are a type of limited-function wholesaler that owns products they sell, but do not actually handle, stock, or deliver them.
A. Rack jobbers
B. Catalog wholesalers
C. Drop-shippers
D. Truck wholesalers
E. Cash-and-carry wholesalers

Answer 48

C. Drop-shippers
Response Feedback:
Drop-shippers are limited-function wholesalers that own or take title to the products they sell; but they do not actually handle, stock, or deliver them.

Question 49

Question 49
\_\_\_\_\_\_\_\_\_\_\_\_\_\_ (as a way to enter foreign markets) means selling the right to use some process, trademark, patent, or other right for a fee.
A. Licensing
B. Management contracting
C. Direct investment
D. Joint venturing
E. Exporting

Answer 49

A. Licensing
Response Feedback:
Licensing means selling the right to use some process, trademark, patent, or other right for a fee or royalty.

Question 50

Question 50
\_\_\_\_\_\_\_\_\_\_\_\_\_\_ are products a consumer is aware of and wants but isn't willing to spend much time and effort shopping for.
A. Convenience products
B. Unsought products
C. Homogeneous shopping products
D. Utility products
E. Heterogeneous shopping products

Answer 50

A. Convenience products
Response Feedback:
Convenience products are products a consumer needs but isn’t willing to spend much time or effort shopping for. These products are bought often, require little service, don’t cost much, and may even be bought by habit.