Exam 2

Question 1

What are mannequins?

Answer 1

the main prop used in visual merchandising
used in clusters
chosen carefully
purchased or constructed of common materials

Question 2

6 types of mannequins

Answer 2

1. traditional human form
2. ethnic mannequins
3. stylized human form
4. futuristic human form
5. representational form
6. trimmer -constructed mannequins

Question 3

Why are mannequins constructed in component parts?

Answer 3

1. easy to change garments
2. flexibility
3. storage
4. easy to repair

Question 4

How is a mannequin disassembled?

Answer 4

remove the arms, remove the torso, remove the leg or legs

Question 5

Pros and cons of buying mannequins with permanent wigs and makeup

Answer 5

cons: would be that mannequins with makeup and wigs can be more expensive, require more care and could eventually go out of style
pros: wigs and makeup can immediately transform from style to style rapidly and complete the look

Question 6

Describe some of the other “forms” of mannequins that available to use in vm?

Answer 6

Examples: women’s torso, shoulder and head forms, blouse forms, hand, leg, and shoe forms.

• used in conjunction with mannequins or alone
• used when space is limited
• used when the merch is better presented

Question 7

what is a prop?

Answer 7

an object used to establish and mood, theme, or anything that requires a visual orientation.

Question 8

what is a found object?

Answer 8

items used as props that were refurbished or possibly pulled from junk piles or even items that were manufactured for different reasons.

Question 9

What are the main sources for finding/acquiring props?

Answer 9

1. in store prop shops/houses
2. borrowed props from different departments in your store or others
3. find props
4. make it yourself

Question 10

What are the 5 principles of design? describe in detail

Answer 10

1. Balance - has to do with visual stability and reconciliation of opposing forces. Its achieved either symmetrically or asymmetrically.
2. Emphasis - uses contrast, color, shape or texture to draw attention to the intended element.
3. Proportion - Attained when a desirable relationship is found between the elements of size, color, quantity, or degree.
4. Rhythm - movement which is achieved when using repetition, gradation and alternation. The repetitions can be made subtly or more boldly.
5. Harmony -the root principle that summarizes all other principles of design. Achieves overall unity with all the elements for a consistent composition.

Question 11

What are the dimensions of color

Answer 11

• hue
• value
• intensity

Question 12

What is a color harmony

Answer 12

the property that certain aesthetically pleasing color combinations have

Question 13

What is monochromatic

Answer 13

using tints and shades of one hue, then highlighting with black and white

Question 14

What are the neutral colors

Answer 14

black, white, gray, tan

Question 15

Primary colors?

Answer 15

red, yellow, blue

Question 16

secondary colors?

Answer 16

result from mixing 2 primary colors.

green, orange, purple

Question 17

Warms colors?

Answer 17

red, orange, yellow

Question 18

Cool colors?

Answer 18

blue, green and purple if it is predominantly blue