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Writing For Radio And TV > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

Offers Job Opportunities that hold a degree of security not found in many jobs

A

Big Business

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2
Q

What’s a way to reach public and communicate with their own employees

A

electronic communication

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3
Q

Who else uses electronic communication

A

educational institutions, government offices, professional and citizen organizations and associations

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4
Q

Who uses tools of broadcasters and cablecasters

A

Writers/producers of corporate media program

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5
Q

What are the objectives of the program

A

meeting with managers to learn goals, target audiences, and motivations.

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6
Q

what does the company want the media program to accomplish?

A

To educate and inform the target audience, sales force, new or all employees.

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7
Q

What are the most common goals in education and training?

A

Know who the company wants to reach and what specific objectives are desired.

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8
Q

Define the objectives as it pertains to the _____

A

audience

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9
Q

If you place yourself in the position of the target audience you will think…

A

“What’s in it for me?”

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10
Q

First thing to know about is the amount of money available as soon as possible.

Financing project usually determines nature of production. (Nielsen)

A

Budget

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11
Q

Prepare an ______ for the program – establishes what will be done and what format program will take

A

Outline

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12
Q

Before you start writing think what are the goals of the program to convey by ________ your company

Have detailed information to write an effective script.

Consult management about company’s goals and observations.

A

Research

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13
Q

Who is the Writer involved through the completion of the project including changes at any phase

A

Production

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14
Q

Projects a personality that interests viewers, i.e., company manager, celebrity, company employee

A

On-camera spokesperson

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15
Q

Narrator talks while visual information presented.

Inexpensive, easy to use – and easy to abuse.

Must have strong connection between the voice and the pictures.

Slide program less expensive than a video – visual motion not needed in some training programs.

More than one voice can be used.

A

Voice-Overs

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16
Q

Effective way to describe new product by knowledgeable person or customer.

Simulated __________ must have host and guest’s material seem spontaneous.

A

Interviews

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17
Q

Advantage – relates what has already happened or what actually exists.

Companies often use video magazines as internal information source to inform employees and build company morale.

Can establish a series with each episode conveying several topics.

Newscasts also used to inform and promote

A

Documentaries

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18
Q

Used for important topics. __________ stories involving problem-solution format with actors. Downside is managers reluctant to dramatize approach that illustrates problems; they want company to look good even when problems exist. Rarely used in corporate formats.

Overall, humor should be used with care – emphasis based on selling or training points.

A

Dramatic Formats

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19
Q

when creating a corporate video to emphasize what the employee needs to do you should ______ ________ about the video your creating

A

Think visually

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20
Q

Use active voice

A

not passive.

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21
Q

Don’t tell people what they “should” do - Tell them what to do.

A

Avoid “should” constructions.

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22
Q

Choose familiar words.

Don’t include too many ideas.

Keep sentences short – write only what is needed to clarify what is seen.

A

Maintain an informal style.

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23
Q

Write tight

A

Write copy that’s easy to say and easy to grasp.

Explain and define technical terms.

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24
Q

_______ important, especially in training projects.

A

Repeat, Repeat

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25
Q

What is the whole ______ that is used to tell your story. The basic voice-over-picture information video is the most common.

A

Concept

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26
Q

In simplest terms:
 Beginning
 Middle
 End

A

Structure

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27
Q

The most common structure for informational videos is:

A 
	Introduction 
	Features 
	Testimonials 
	Call to Action 
	Conclusion
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28
Q

A video project with an ____ ____will turn the script into a kitchen sink full of extraneous information.

A

Unclear Goal

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29
Q

When writing the absolute best you can hope for is that viewers will remember three key points.

Irrelevant content will make it more difficult to remember even those three.
When in _____, _______ it out

A

When in doubt, throw it out.

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30
Q

Everyone in the organization wants their side of the story told – more and more stuff. Writer must restrict the content, and by so doing, empowering the script.

A

Less is More

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31
Q

The look and feel of the video. Many corporate production _______ are patterned after broadcast television ________ such as news documentaries, video magazines, MTV, docudramas, commercials, and infomercials.

A

Style

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32
Q

Do not use _____

A

Print-Oriented Writing

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33
Q

What does print do? What does Video do?

A

Describes; Shows

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34
Q

 Complex sentences full of _____ and _____ have no place in a script.

A

Commas and Clauses

35
Q

Short declarative sentences, phrases, and even one-word statements give ________ to the _________.

A

Punch to the narration

36
Q

The two-column format functions like a paper-edit – the shot-by-shot relationship of audio to video functions like two running time lines. Theoretically, the producer can take the script into the edit suite and cut to match.

This acts as what?

A

Blueprints for Production.

37
Q

Words can’t be separated from the visuals. The complete presentation, audio and video, must be represented on the page, otherwise the crew will overshoot and later be forced to organize all that extraneous footage in the edit suite.

A

How Much Visual Detail do you need?

38
Q

The ____ is the most crucial part of a script

A

Opening

39
Q

In a __ minute video, the first ___-___ seconds introduces the ___, the ___, the ____ and the ____

A

5; 30-45

Subject; Concept; Questions; Style

40
Q

The video may have a ____, but for the audience, there has to be a _____.

A

Goal; Pay-off

41
Q

you have to deliver the goods to the company at the end when it is _________

A

Completion

42
Q

What will bring the script to completion without having to impose an ending?

A

Good Structure

43
Q

All films, even corporate/industrial videos, are ultimately about ______.

A

Transformation

44
Q

________ and ________ are both typically under the direction of the news departments of stations or networks.

A

Features and Documentaries

45
Q

What provides information and present a point of view (POV).

A

Documentaries

46
Q

who wants to make a documentary that has substance and meaning should have a “fire in the belly,” should be passionate enough about something to try to motivate the viewer or listener to take action on the issue.

A

The writer and producer

47
Q

What is a straightforward report on an event, situation, person, or idea, such as the life of someone in the community.

A

A Feature

48
Q

How to start a feature?

A

The writer must have an idea

49
Q

What is the process of writing a feature/documentary? Writer is involved throughout the process

A
  • Determine the subject and POV
  • Prepare a tentative outline
  • Do the research
  • Prepare a definitive outline and rundown sheet
  • work closely with producer and writer
  • Prepare lead ins and lead outs and interview background materials
  • prepare a script
  • Final Editing
50
Q

Develop the script according to

A

the same basic principles you use for writing the play and the commercial.

51
Q

For Documentary conflict is important.

What does the company want the video to be made for?

A

Get Attention

52
Q

Visit to the city by a head of state, a holiday ceremony in front of city hall, the ground breaking for a housing complex, the local premier of a new film with one or more of its stars present, the opening of a new hospital wing, or even the opening of a new shopping mall.

A

Special Event

53
Q

Deal with the work of a special community service health group such as an AIDS support organization, the operation of the local fire department or school board or of a national association of fire fighters or school boards, a how-to-do-it broadcast such as weatherproofing homes against hurricanes, or a behind-the-scenes story on any subject, from raising chickens to electing public officials.

A

Feature

54
Q

goes a step further and takes a point of view on the subject.

A

Documentary

55
Q

no set time limits, although networks and stations try to avoid open-ended coverage so they can pre-plan program time sales.

A

Special Events

56
Q

The material prepared and searched by the writer and organized by the producer and director must be in depth

You need to _______ the company

A

Research is Key

57
Q

Working with an editor, the producer and writers create an hour television program.

Start with treatments, choose the talent who will be in the particular episode, refine the “story arcs” and, after the shoots, write the actual script—that is, a “line-by-line beat” of what each contestant does during the day.

A

Reality Programs

58
Q

Job in Reality Program-
The work is “primarily a post-production job . . . we write everything after the fact.” Stresses that although they might write “pickups” for the talent on the set, “we don’t feed lines to the girls,” and that the things that they are doing in competing with each other, they actually do.

A

Producer

59
Q

encompasses major program types that are not news, documentaries, drama, music, features, game shows, education and training programs, or commercials.

A

Talk Programs

60
Q

Used in many programs, especially news, documentaries, features, corporate and educational programs, and, of course, entertainment interview shows.

A

Interviews

61
Q

Opinion Interview

A

Any interview that concentrates on the beliefs of an individual. Often prominent people, usually experts in their fields

62
Q

Information Interview

A

usually public service. Information can be delivered by a relatively unknown figure or by a prominent person in the field.

63
Q

Personality Interview

A

human interest, feature story interview.

64
Q

Most interview scripts are written in what form?

A

Outline Form

65
Q

Who are the people that prepares a broad outline of the purpose and form of questioning.

A

Producer, Interviewer and Writer

66
Q

Who develops follow-up and probe questions and arranges them in most logical and dramatic order.

A

The writer

67
Q

Begin with _________ that establish the interviewee’s expertise and position and set him or her at ease

A

Background Questions

68
Q

most flexible interview

A

panel discussion

69
Q

should be presented as questions, thus provoking investigation and thought.

A

Topics

70
Q

The same sensitivity applies to African-American, Latino, Asian-American, and Native American programming, among others.

A

Ethnic Programs

71
Q

It is important to remember certain words, concepts, and practices have become indigenous by ________ __________.

A

cultural cueing

72
Q

Outline of all expenditures needed to complete your project.

Line by line statement of the products and services that you will purchase throughout the production process.

A

Corporate Video Budgeting

73
Q

estimating the amount of work that the project will actually take.

Skill developed with experience.

Must carefully plan and communicate with all involved to avoid over-spending.

A

Challenge

74
Q

story-boarding, script writing, management and preparation (e.g. time spent auditioning and hiring actors).

A

Planning

Pre-Planning Costs

75
Q

what is to be seen and heard in your video saves time and money.

By doing this you are _______ _________.

A

Accurately Scripting

76
Q

Need to pay for camera and sound operators

A

Crew

77
Q

unless you own ________, you must budget for fees of any __________ or extra ___________ needed.

A

Equipment

78
Q

Be aware that the more ________ you use, the more your production costs; not only in terms of location fees but also travel expenses and crew time for travel.

A

Studio hire or location fees

79
Q

Estimate how much footage you will have and how long you need an _____ _______.

A

Editing suite

80
Q

_____ have standard fees. Important to accurately estimate the amount of time you will need an ______.

A

editors

81
Q

get information across that can’t otherwise be said or seen.

A

Graphics and Animation

82
Q

Recording narration/professional voice over for video. Fee depends on the profile of the individual you choose i.e. celebrities cost more.

A

Professional Voice Over

83
Q

budget for any deliverables like ______ or ______

A

DVD’s/tapes

Writing For Radio And TV (2 decks)

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