Exam #2 Flashcards
Sensation
The reception of stimulation from the environment
Stimulus
Any form of energy that activates a sense receptor (light waves, chemicals, sounds)
Perception
- physiological process whereby meaning is given to the sensation
- involves memories of past sensory experiences
- the interpretation of a physical sensation
Absolute threshold
the smallest intensity of a stimulus that can be detected
- we have different thresholds of sounds, same person varies in sensitivity over time
- more sound to detect in noisy environment
- magnitude at which person can detect stimulus 50% of the time
Signal Detection Theory
present stimulus on only some trials, some they aren’t, 4 categories
Signal present, response yes
Hit
Signal absent, response yes
Miss
Signal present, response no
False alarm
Signal absent, response no
Correct rejection
D’
- ratio of hits to false alarms
- higher ratio, more sensitive –> relative sensitivity
Conservative response bias
detected stimulus only when you are certain that you have (more rejecting and more misses)
Liberal response bias
you detected stimulus even when you are unsure (more hits and false alarms)
Expectations and motivations
if you expect and are motivated, you tend to have a more liberal bias
Difference threshold
- the smaller amount of change in stimulus intensity that can be detected (aka noticeable difference)
- different senses have different noticeable differences
Weber’s Law
- noticeable difference depends on intensity of the original stimulus
- greater magnitude of original stimulus, greater amount of change needed to be detected (delta I/I = k) where the weight ration is 1/30
Sensory adaptation
- stimulus is continually presented in an unchanging intensity or a very rapid repetition at a constant intensity
- sensation is reduced until you no longer notice the sensation
Why is sensation reduced until you no longer notice the sensation?
Sensory receptors get fatigued, sense receptors are designed to notice changes in environment
Subliminal Perception
when a stimulus is presented too fast to be consciously perceived, yet it might be registered below our awareness (could affect our behavior)
Semantic priming (research done by Marcel)
you can identify a word more quickly than if it had been preceded by another word
Behavior by Barch et al.
- presented negative stereotypes about old peeps or neutral words
- people present with stereotypes found to walk quicker to elevator
- no direct impact in advertising
Why is there a difference between lab and real world due to semantic priming?
- conditions must be just so (no distractions or competing stimuli)
- measurement of effect must be very sensitive
- for these effects to occur, first and second words must be close in time and space
Vision stimulus
Activates eye, electromagnetic radiation/light (not all is visible)
Amplitude of Vision
- height
- determines brightness of visual sensation
- low amplitude of dim, higher is brighter
Frequency of Vision
- wavelength, amount of time between crests of waves
- determines color, different wavelengths = different colors