Exam 2

Question 1

Sport Marketing

Answer 1

The process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport product or business product to satisfy the needs or desires of consumers and to achieve the company’s objectives

Question 2

4 P’s

Answer 2

Product
Price
Place
Promotion

Question 3

SWOT

Answer 3

Strengths
Weaknesses
Opportunities
Threats

Question 4

Frequency Escalator

Answer 4

classifications of consumers (nonconsumer; indirect consumer; consumers)

Question 5

Marketing Plan

Answer 5

comprehensive strategic and tactical frameworks for identifying and achieving sport organization’s marketing goals and objectives; utilizes 4 P’s

Question 6

Consumer Behavior

Answer 6

understanding your customers to help develop products and services that meet their needs & designing marketing strategies to attract new customers while retaining existing customers

Question 7

Sport Consumer Influences

Answer 7

Situational (i.e. physical surroundings, social surroundings, task requirements)
Group influences

Question 8

Sport Consumer Motivations

Answer 8

Participant motivation (achievement, social, mastery)
Spectator motivation (diversion, eustress)

Question 9

Criminal Law

Answer 9

crime was committed against society; government brings charges of criminal prosecution

Question 10

Civil Law

Answer 10

injured party files law suit with the purpose of recovering monetary damages from the person who caused the injury; compensation

Question 11

Federal Law

Answer 11

Americans with Disabilities Act

Title IX

Question 12

State Law

Answer 12

Torts

Contracts

Question 13

Tort Law (3 areas)

Answer 13

Negligence
Intentional Act
Reckless Misconduct

Question 14

Elements of Negligence (4)

Answer 14

Duty of Care
Breach of Duty
Proximate cause
Injury/damages

Question 15

Guest Status Elements

Answer 15

Invitee
Licensee
Trespasser
Recreational User

Question 16

RPP

Answer 16

failure to be a Reasonably Prudent Person

Question 17

Waivers

Answer 17

participant agrees to forego right to sue for negligent act of provider

Question 18

Contracts

Answer 18

law of private agreement; written or verbal

Question 19

Market Segmentation - specific groups

Answer 19

Demographics
Psychographics
Media preferences
Purchasing behavior

Question 20

Torts

Answer 20

civil wrong/injury for which law permits recovery

Question 21

Negligence

Answer 21

people are required to act in a way that avoids creating an unreasonable risk to others

Question 22

Intentional Act

Answer 22

defamation, invasion of privacy, assault, battery

Question 23

Reckless misconduct

Answer 23

could have been foreseen but not done on purpose

Question 24

Invitee

Answer 24

brings direct economic gain
warn
inspect
repair

Question 25

Licensee

Answer 25

permission by owner but brings no economic gain - no duty to inspect/warn

Question 26

Trespasser

Answer 26

does not have permission to be on premises

Question 27

Recreational User

Answer 27

usually granted limited duty