Exam 2 Flashcards
the objective of sales and operating plan is to:
reach consensus on a single operating plan that allocates the critical resource of people, capacity, materials, time, and money to most effectively meet the market place in a profitable way
draw the sales and operating process in terms of the customer pyramid
customer strategic plan business plan sales and operating planning (the combining of manufacturing, lab, finance, HR, acc, and sales and marketing)
the objective shortened:
to reach a consensus on a single operating plan
sales and operating planning with the combining of mfg, lab, finance, HR, acc, and sales and marketing) is ______ planning level
medium to intermediate planning level
name the three types of processes and give their lengths.
- detailed (days, weeks out: short term)
- tactical = SOP!! (months out)
- strategic (years out) long range planning
detailed planning examples
limited ability to adjust capacity; day to day, hour by hour; lowest risk
tactical planning examples
workforce, inventory, subcontracting, and logistical decision; planning number somewhat; “aggregated” (month by month); lowest risk
strategic planning examples
brick and mortar and major process choice decision; planning done at a very high level; high risk
timelines for the different processes
rolling horizon:
- long range varies by industry, usually updated annually
- intermediate (SOP) plans updated updated monthly
- short-term plans updated daily/weekly
inputs to the production planning system:
external to firm:
- external capacity (like subcontractors)
- competitor’s behavior
- raw material availability
- market demand
- economic conditions
internal to firm
- current physical capacity
- current workforce
- inventory levels
- activities required for production
what are aggregate operations plans?
~ product group or broad category
~ specifies the optimal combination of:
- production rate (units completed per unit of time)
- workforce level (number of workers needed in a period)
- inventory on hand
why use aggregate operation plans?
forecasting is always wrong by some amount, but it is more accurate if we forecast by groups of families = aggregate the demand
why do companies use S&OP?
- many companies have a hard time establishing a solid game place for everything and as a result performance suffers
- S&OP is an essential management tool in the age of rapid changes and increasing customer demand and supply chains around the world
- it is called “top management’s handle on the business”
Relevant costs: the 4 cost tyeps
- basic production costs
- inventory holding costs
- costs associated with changes in the production rate
- backorder costs
remember: it’s okay to plan for any of these depending on the firm’s competitive strategy
what are production planning strategies?
plans for meeting demand
what are some tradeoffs involved in choosing a production planning strategy?
workers employed, work hours, inventory, and shortages
what are the three types of planning production strategies?
- chase strategy
- mixed strategy
- level strategy
chase strategy
match the production rate by hiring and laying off employees; must have a pool of easily trained applicants to draw on; produce to exact monthly production requirements by varying workforce size
mixed strategy
stable workforce, and vary the number of hours worked through flexible work schedules or overtime or subcontracting
level strategy
demand changes are absorbed by fluctuating inventory levels orders backlogs, and lost sales; product to meet expected average demand by maintaining a constant workforce
what is a pure strategy?
when a firm uses just one of these approaches…either level or chase
usually firms use a _____ strategy
mixed strategy: mostly level but you go a little higher or lower when you know you need to
what are the two types of mixed strategies:
- product to meet the mimimim expected demand using a constant workforce and subcontract to meet additional requirements
- product to meet expected demand for all but the first two months using a constant workforce and use overtime to meet additional output requirements
peak demand strategy
variables used: undertime or excess capacity, subcontracting
competitive priorities: delivery speed, conformance, flexibility
environments where most common: emergency services, easily obtainable substitutes, cost of back orders high
level production strategy
variables used: inventory (both carrying and backlogs)
competitive priorities: low cost, design quality, delivery speed
environments where common: repetitive manufacturing, continuous processes, highly skilled professionals, cost of capacity changes high
chase demand strategy
variables used: workforce size, overtime/undertime, subcontracting
competitive priorities: flexibility, design quality, delivery speed
environments where commmon: pure service, job shops, batch manufacturing, cost of inventory high
when does level scheduling work best?
- entire system can be banned to minimize inventory and WIP
- product modifications are up-to-date because of low amount of WIP
- smooth flow through production system
- purchased items from vendors can be delivered when needed often directly to the production line
requirements for a level scheduling
- production needs to be repetitive
- system must obtain excess capacity
- output must be fixed for a period of time
- smooth relationship among purchasing, marketing and production
- the cost of carrying inventory must be high
- equipment costs must be low
- workforce must be multi-skilled
“hard benefits” of S&OP
- higher customer services
- lower finished goods inventories
- more stable production/service rates
- faster and more controlled new product instructions
- reduced obsolescence
- shorter customer lead times
“soft benefits” of S&OP
- enhanced teamwork in executive and mid-management groups
- better decision with less effort
- one set of numbers, in both units and dollars, to run the business
- a tight linkage between strategic plans and day-to-day activities
- a window into the future for the organization
why must sufficient supply be available at all times for the demand occurs in service environments?
because services typically cannot be inventoried
what is the key to satisfying customer demand in service environments?
planning sufficient capacity!!
yield management
the process of allocating the right type of capacity to the right type of customer at the right price and time to maximize revenue or yield; has existed as long as there has been limited capacity for servicing customers
what is the main question with yield management:
what can we do to take the demand spikes and dips and make them smoother? i.e. get customers to come when we want them to come and are prepared for them?
examples of yield management
- started with: American airlines computerized reservation system (SABRE)
- airlines making flights on tuesdays, wednesdays and saturdays cheaper
- happy hours at bars and restaurants
- hotels: one set of rates during the week and another set during the weekend
what are the 5 yield management success factors?
- demand can be segmented by customer
- fixed costs are high and variable costs are low
- inventory is perishable
- product can be sold in advance
- demand is highly variable
yield management is most common when:
price is variable and duration is predictable
the essence of yield management is:
the ability to manage demand
the 4 types of firms:
- make to stock firms
- assemble to order firms
- make to order firms
- engineer to order firms
make to stock
firms that serve customers from finished goods inventory; most common; examples include TV, clothing, packaged food products; essential issue in satisfying customers it balancing level of inventory against level of customer experience–> trade off between costs of inventory and level of customer service must be made