Exam 2 Flashcards
Bandwagon effect
- a shift in support to a political candidate because the polls show his/her popularity
Illusion of saliency
the polls portray something important to the public, when it is not in fact
Push polling
technique used by pollsters to ask leading questions to influence the opinion of respondents
How does the media play an important role in American politics?
- Watchdogs of government actions
- Convey government policies to the public
- Help voters make informed decisions at polls
nationalization of the news
news stations owned by same companies.
Shaping Events
The media can shape American politics:
The civil rights movement,
Vietnam War,
Watergate,
Health care debate
Agenda setting
Power of the media to bring public attention to what particular issues and events policy agenda
Framing
Power of the media to influence how specific events and issues are interpreted.
Horse race
The media emphasize candidates’ relative standing in the polls instead of substantive issues they represent
Soft Money
money donated to political parties for general purposes, less regulations/no regulations.
*cannot donate to individual candidates but you can donate it to a specific party (for general purpose)
FCC
most important federal agency in charge of regulating the media.
govt issues licenses and regulates ownership and content of media
“air is a public good”
527 Committee
a political action committee
(can find a sneaky way to support a particular candidate even tho they’re not suppose to).
have a political purpose.
independent committees that funnel large amounts of money into the elections through advocacy ads, less accountable than parties.
Equal Time Rule
Broadcasters provide candidates for the same political office equal opportunity to communicate their messages to the public.
Right of Rebuttal
Individuals have the opportunity to respond to personal attacks made on radio or television broadcasts.
Describe different types of elections, their purposes and how Californians vote differently in general, primary, and special elections.
Types of Elections Select representatives (general election)
Nominate party candidates (primary election)
Make policy directly (referendum and initiative)
Remove elected officials (recall)
Primary Elections
are elections used by political parties to select their candidates for general elections; these can be either open or closed.
Open primary
a primary in which eligible voters can wait until the day of the primary to choose which party to join to select candidates for the general election
Closed primary
a primary in which voters can only participate in the selection of candidates for a party to which they belong prior to election day
General elections
- Well-know candidates from major parties
- Voters use partisanship to guide their votes
- Higher turnout (45-50%)
Marginal voters are likely to be drawn out, especially in tight races - Initiative measures
Primary elections In California
closed primary → open primary → modified closed primary →
Top Two Primary