Exam 2 Flashcards
Food $ away from home
47.5%
Restaurant comes from
restore (french)
Multi-billion dollar business employing
12.8 million people
North America gained most of its culinary legacy from France through 2 main events:
French revolution 1793
Thomas Jefferson 1784
Mari-Antoine Carême (1784–1833)
credited as the founder of classical cuisine
5 mother sauces
bechamel veloute espagnole tomato hollandaise
nouvelle cuisine
lighter cuisine and is based on simpler preparations—with the aid of processors, blenders, and juicers—using more natural flavors and ingredients
Chefs will need:
A strong culinary foundation.
Multicultural cooking skills and strong employability traits.
Additional management skills.
six skill areas that are important to becoming a successful chef:
cooking menu development sanitation/ safety accounting computer training food trends and practices
Operating philosophy
represents the way the company does business.
The philosophy of the owner is the heart of the enterprise.
This represents the way the company does business.
It is an expression of the ethics, morals, and values by which the company operates.
market
composed of those guests who will patronize the restaurant.
Concepts
created with guests in mind and should fit a definite market.
location
should also appeal to the target market.
Rent/lease costs should be between 5 and 8 percent of sales.
Some location criteria include; demographics, average income of catchment area, zoning, visibility, accessibility, parking, city, suburban, etc.
ambiance
has both immediate conscious and unconscious effects on guests.
niche
specific share or slot of a certain market.
catchment area
a given radius or area where potential customers are
carbon footprint
1,500 miles of traveling
waste
275 lbs/ meal
utility costs
2.3-3.6% of sales
A la carte menus
—items are individually priced
Table d’hôte menus
selection of one or more items for each course at a fixed price
Du jour menus
lists items of the day
tourist menus
used to attract tourists attention
california menus
guests may order any item on the menu at any time of the day
Cyclical menus
repeat themselves
Individual restaurants
one or more owners who are usually involved in the day-to-day operation of the business.
chain restaurants
a group of restaurants, each identical in market, concept, design, service, food, and name
fine dining
a good selection of menu items is offered – at least fifteen or more different entrees cooked to order and nearly all the food being made on the premises from scratch or fresh ingredients.
celebrity restaurants
Celebrities who may or may not have F & B backgrounds own these operations.
The operations are designed to be entertaining, drawing heavily on the notoriety of their owners.
Celebrity restaurants generally have an extra zing to them…a winning combination of design, atmosphere, food, and perhaps the thrill of an occasional visit by the owner(s).
The types of restaurants that can be included in the casual dining restaurants category are:
midscale casual restaurants, family restaurants, ethnic restaurants, theme, quick-service/fast-food.