Exam 2 Flashcards
Market power
When firms are able to restrict competition to keep prices above marginal cost
Monopoly
100% market power
Strategy to gain market power
Limit competition (sustain any factors that do this)
Market strategies to restrict competition:
- Guarding trade secrets
- Control of essential resource
- Exclusive contracts (Coke on campus)
- Collusion (form a cartel, agree on price, act as a monopoly)
Non-market strategies to restrict competition
- Patent or trademark protection
- Trade regulations
- Government licensing
- Govt or NGO certification
Optimal sales target
Where marginal revenue equals marginal cost
If MR > MC…
Increase sales, firm could make a profit by selling one more unit
If MC > MR…
Avoid sales, firm will lose money selling one more unit
Optimal price
Given optimal sales target, price is found as markup over cost where markup factor depends on demand for the product
Firm with market power sets price (1) and output (2) than efficient levels
(1) - higher, (2) - lower, too few units being produced
Perfect price discrimination:
Each consumer is charged a price equal to her willingness to pay
- No social inefficiency, but all surplus goes to producer
- Example: dutch auction
Imperfect price discrimination
Groups of consumers are charged different prices
- Profits increased relative to single price but not as high as perfect
- Consumer surplus decreased but not equal to 0
Under imperfect, profit and socially efficient are…
Different. There is a gap between the profit and socially efficient max because of the step nature of imperfect
Players
Decision makers within the game
Examples: firms, government, interest groups
Strategies
Decision choices
Examples: price, products, advertising, campaigning, lobbying, regulation
Payoffs
Outcomes of the decision choices (in terms of profits or losses usually) –> politics, probability of winning
Dominant strategy
A strategy that results in the highest payoff for a player regardless of what strategy their rival plays
Secure strategy
In absence of a dominant strategy, play the strategy that guarantees the highest payoff given the worst payoff