Exam 2 Flashcards
Competitive Rivalry
the ongoing set of competitive actions and competitive responses that occur among firms as they maneuver for an advantageous market position.
Competitors
firms operating in the same market, offering similar products, and targeting similar customers.
Competitive Behavior
the set of competitive actions and responses a given firm takes to build or defend its competitive advantages and to improve its market position
Multimarket Competition
occurs when firms compete against each other in several product or geographic markets
Competitive Dynamics
refer to all competitive behaviors–that is, the total set of actions and responses taken by all firms competing within a market
market commonality
concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each.
Resource Similarity
is the extent to which the firm’s tangible and intangible resources are comparable to a competitors in terms of both type and amount.
Competitive Action
a strategic of tactical action the firm takes to build or defend its competitive advantages or improve its market position
Competitive Response
a strategic or tactical action the firm takes to counter the effects of a competitor’s competitive action
Strategic Action/Strategic Response
market based move that involves a significant commitment of organizational resources and is difficult to implement and reverse
Tactical Action/ Tactical Response
market based move that is taken to fine-tune a strategy; it involves fewer resources and is relatively easy to implement and reverse
First Mover
firm that takes an initial competitive action in order to build or defend its competitive advantages or to improve its market position
Second Mover
firm that responds to the first movers competitive action, typically through imitation.
Late Mover
firm that responds to a competitive action a significant amount of time after the 1st mover’s action and 2nd mover’s response.
Quality
exists when the firms’ goods or services meet or exceed customers’ expectations
Slow Cycle Markets
markets in which the firm’s competitive advantages are shielded from imitation, commonly for long periods of time, and where imitation is costly
Fast Cycle Markets
markets in which the firms capabilities that contribute to competitive advantages aren’t shielded from imitation and where imitation is often rapid and inexpensive.
Standard Cycle Market
markets in which the firm’s competitive advantages are partially shielded from imitation and imitation is moderately costly.
Corporate Level Strategy
specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets
Economies of Scope
cost savings that the firm creates by successfully sharing some of its resources and capabilities or transferring one or more corporate level core competencies that were developed in one of its businesses to another of its businesses
Corporate Level Core Competencies
complex sets of resources and capabilities that link different businesses, primarily through managerial and technological experience, and expertise.
Market Power
exists when a firm is able to sell its products above the existing competitive level or to reduce the costs of its primary and support activities below the competitive level, or both.
Multipoint Competition
exists when two or more diversified firms simultaneously compete in the same product areas or geographical markets.
Vertical Integration
exists when a company produces its own inputs (backward integration) or owns its own source of output distribution(forward integration)
Financial Economies
cost savings realized through improved allocations of financial resources based on investments inside or outside the firm.
Synergy
exists when the value created by business units working together exceeds the value that those same units create working independently