Exam 2 Flashcards
Elasticity
a measure of how much buyers and sellers respond to changes in market conditions
price elasticity of demand
a measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price
Elastic
if the quantity demanded responds substantially to changes in price
When elasticity is greater than 1 : the quantity moves proportionately more than the price
inelastic
if the quantity demanded responds only slightly to changes in the price
When elasticity is less than 1: the quantity moves proportionately less than the price
Close substitutes
goods with close substitutes tend to have more elastic demand because it is easier for consumers to switch from that good to others
Necessities
have inelastic demands
luxuries
have elastic demands
Time horizons
goods tend to have more elastic demand over longer time horizons
Price elasticity of demand
percentage change in quantity demanded over percentage change in price
quantity vs. price elasticity
since the quantity demanded of a good is negatively related to its price, the percentage change in quantity will always have the opposite sign as the percentage change in price
Midpoint method
computes a percentage change by dividing the change by the midpoint or average of the initial and final levels
[(Q2 - Q1) / ((Q2-Q1)/2) ] / (P2 - P1) / ((P2-P1)/2)
Unit elasticity
the quantity moves the same amount proportionately as the price
Perfectly inelastic
vertical line: Elasticity equals 0
demand remains unchanged as price changes
Inelastic demand
elasticity is less than 1 (steeper the slope, the more inelastic)
Unit elastic demand
elasticity equals 0
Elastic demand
elasticity is greater than 1 (shallower slope, the more elastic)
Perfectly elastic demand
horizontal line: elasticity equals infinity
Price remains unchanged as quantity changes
Total revenue
the amount aid by buyers and received by sellers of a good computed as the price of the good times the quantity sold
revenue changes
if demand is inelastic, an increase in price causes an increase in total revenue
if demand is elastic, an increase in the price causes a decrease in the total revenue