Exam 2 Flashcards
What is an indie label
Any label lacking an affiliation with a major
What is a major label
Any label that is owned and or distributed by one of the major distribution companies
Who accounts for the vast majority of records released each year
Independent labels/artist
Who accounts for records sold
Major labels
How many records earn money back
Only 1 in 5
Why are ppl attracted to major labels
Prestige, wanted to be apart of big name, best producers musicians and studios, powerful promotion
Marketing advantage
Radio Promo-100,000 per single
Video product-50,000 to 500,000 per single
1million for single album release
Big 3
Universal
Sony
Warner
Which indie labels have been taken over by majors for millions
Arista
Gergen
Virgin
Island
Specialty labels
Classical folk blues ethnic jazz gospel
Focus on demographic
Know customers well
DIY labels
Artist release own records on their own
Release records of other artists they admire
Label Structure
CEO COO CFO
ARTIST & REPERTOIRE
Distribution and sales
What do ARTIST & REPERTOIRE (A&R) do
Finds new talent Tracks music scene Evaluate demos Read industry publications Goes to shows/clubs to hear music
What does RIAA
Recording industry association of America represents labels certified best selling records battles online piracy and CD counterfeiting
NARAS
National Academy of Recording Arts & science
“Recording academy” responsible for Gramm Awards